- The document presents results from a questionnaire of 18 people about their radio listening habits. - Most listeners are ages 15-19 and listen to the radio everyday or more than once a week, primarily in the car. - BBC Radio 1 is the most popular station and listeners prefer to listen on their radio rather than other devices. - While listeners have no strong preference on the gender of presenters, they only sometimes listen to full broadcasts and favorite content includes current affairs, weather, and sports.

1. 15-17
82%
18-19
18%
AGE
Male
55%
Female
45%
GENDER
Car/travel
41%
At work
0%
At home
32%
At school
5%
Excersising
11%
Other
11%
WHERE DO YOU LISTEN TO RADIO
NEWS?
Questionnaire Results
Hardely ever
0%
1 a week
8%
more than 1 a
week
42%
all the time
0%
Everday
50%
HOW OFTEN DO YOU LISTEN TO RADIO
NEWS?

2. 1st Qtr
27%
Radio 2
11%
BBC radio 1
28%
Wave
17%
Heart
6%
Other
11%
FAVORITE RADIO STATION
Phone
9%
Tablet
5%
Radio
46%
TV
20%
Computer
20%
WHAT DEVICE DO YOU LISTEN
TO RADIO ON?
Yes
8%
No
23%
I don’t mind
69%
DO YOU HAVE A GENDER
PREFERENCE FOR THE
PRESENTER
Yes
33%
Sometimes
67%
No
0%
DO YOU LISTEN TO THE FULL
BROADCAST?
Weather
13%
Politics
6%
Sport
6%
Celebrities
13%
Current affairs
25%
Other
37%
FAVORITE PART OF RADIO NEVER

3. Summary
Overallwe asked 9 questionsand gave out to 18 people who are the age of our
targetaudience.The questionnaireresults weren’tsurprising as the majority voted
for the same thing and personally I would have pickedas well.50% said they
listen to the radio everydayshowing that we need to make it interesting for the
audienceto keep listening and 41% said they listen to the radio in the car which
meansin our radio newsbulletin we need to includeinformation that the audience
need to know for example Traffic updatesand Weatherreports.
69% said they don’t mind who presentsthe radio news so it would be fair if we
used two presenters of both gendersand didn’t seem sexist as both genderswould
play a crucialpart e.g a femalecould read out the importantbut negativenews
headlinesand a male could read the sports and light-heartedstories or vice versa.