Sam FM is a radio station that broadcasts in parts of southern England. It was originally launched in 2006 as Original 106 but was later rebranded as The Coast 106 and then Jack FM. In 2015, it was rebranded again as Sam FM. As Sam FM, it targets adults aged 25-44 and plays music without taking requests, as its strapline "We're In Charge" suggests. Sam FM is owned by Celador and broadcasts locally on the south coast, in Bristol, and Swindon.

1. Sam FMSam FM
Natasha HouseNatasha House

2. IntroductionIntroduction
In our media studies lessons we have researched radio
stations, there target audience, the purpose of this radio
station and the things they broadcast. In our groups we
got given a radio station to look at mine being Sam FM,
however Sam FM is quite new so I was not able to find a
lot of information about it.
In our media studies lessons we have researched radio
stations, there target audience, the purpose of this radio
station and the things they broadcast. In our groups we
got given a radio station to look at mine being Sam FM,
however Sam FM is quite new so I was not able to find a
lot of information about it.

3. HistoryHistory
 Original 106 & The Coast-The station was originally launched in 2006 as Original 106
(Solent) which was owned by Canwest, who then sold the station to Celador in
August 2008.It was replaced by The Coast 106 in October 2008, initial RAJAR results
were encouraging with an increase, the weekly reach stagnated at around 115,000
by Q1 2011.

 Original 106 & The Coast-The station was originally launched in 2006 as Original 106
(Solent) which was owned by Canwest, who then sold the station to Celador in
August 2008.It was replaced by The Coast 106 in October 2008, initial RAJAR results
were encouraging with an increase, the weekly reach stagnated at around 115,000
by Q1 2011.


4. Continued…Continued…
Jack FM-Celador then rebranded the station as Jack FM,to
bring it in line with its sister station in Bristol, from the 4 July
2011. At the time of the relaunch as JACK fm, all prior
presenters were removed from the station, which switched
to a format also used by the UK's other JACK FM stations.
Jack FM-Celador then rebranded the station as Jack FM,to
bring it in line with its sister station in Bristol, from the 4 July
2011. At the time of the relaunch as JACK fm, all prior
presenters were removed from the station, which switched
to a format also used by the UK's other JACK FM stations.

5. Modern Day…Modern Day…
Sam FM-On 1 April 2015, the station was
rebranded to Sam FM which runs with a
strapline of "We're In Charge" which means
that they're in charge of the music and
don't play requests.
Sam FM-On 1 April 2015, the station was
rebranded to Sam FM which runs with a
strapline of "We're In Charge" which means
that they're in charge of the music and
don't play requests.

6. Listening Figures – Jack FM (Bristol)Listening Figures – Jack FM (Bristol)
 Survey period- (October
2014-March 2015)
 Total Listeners per week-
114,000
 Hours per listener- 6.5
 Total Hours listened (per
week)- 697,000

 Survey period- (October
2014-March 2015)
 Total Listeners per week-
114,000
 Hours per listener- 6.5
 Total Hours listened (per
week)- 697,000

Note: Sam FM was not
founded until April 2015,
these are the most recent
Jack FM listening figures.

7. OwnershipOwnership
Celador owns SAM FM and a few other radio
stations such as: the breeze (Andover, Newbury,
Bath, Bristol, Frome and West Wiltshire and North
Dorset) and fire radio.
Celador owns SAM FM and a few other radio
stations such as: the breeze (Andover, Newbury,
Bath, Bristol, Frome and West Wiltshire and North
Dorset) and fire radio.

8. Radio Station LocationsRadio Station Locations
Sam FM have various radio stations which are mainly
locally broadcasted.
There is Sam FM south coast, Bristol and Swindon, these
are the only places you are able to listen to SAM FM.

Sam FM have various radio stations which are mainly
locally broadcasted.
There is Sam FM south coast, Bristol and Swindon, these
are the only places you are able to listen to SAM FM.
