Identifying Kety Stakeholders

1. Project name: Identifying key Stakeholders
Date: 28 March 2020
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Slide: 1 of 8
Notes:
Goal of video: the desired outcome is to help professionals deliver successful projects by orchestrating and aligning key
stakeholders.
Objective: Students will learn how to identify key stakeholders in their project and analyse their interest and influence
Script : In this presentation we will outline how to identify key stakeholders in your project
• Start with open
presentation
• cartoon image of
stakeholders
Identifying Key Stakeholders

2. Project name: Identifying key Stakeholders
Date: 28 March 2020
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Slide: 2 of 8
Notes:
Objective: Provide the context of engaging key stakeholders and where identify and Analyse steps fit
Script :
In the 5-step process we will focus on the first step - identifying the key stakeholders.
The desired outcome is to orchestrate and align deliverables by key stakeholders … by analysing the role stakeholders play in
planning and delivering your project
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previous
• 5 step flow chart
1. Identify
stakeholders
(Who?)
2. Analyse
stakeholder
interests
(What?)
What
do they
care
about?
3. Engage
stakeholders
(Do?)
What do
they
need to
know
about?
4. Measure
how effective
(Review?)
5. Review
engagement
(Where next?)
Did the
right
messages
get across?
Has there
been any
changes?
What
adjustments
need to be
made?
Any
emerging
issues?
5 Step Key Stakeholder Engagement Process

3. Project name: Identifying key Stakeholders
Date: 28 March 2020
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Slide: 3 of 8
Notes:
Objective: Outlining why it is important to involve key stakeholders. Adult learners want to know why
Script:
The key reasons for involving key stakeholders can be seen when there is a lack of adequate, ongoing consultation, which can
result in:
1.Projects lacking focus or inappropriate scope
2.Conflict with stakeholders on key issues, including in the media, and through elected representatives
3.Lack of support by the community for projects – this can translate into funding and resourcing difficulties
4.Projects that are not well integrated with other related projects
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previous
• Build lines on click fly in
from left
• Cartoon showing
stakeholders looking at
wall map
Why involve stakeholders?
1. Focus/scope
2. Conflict
3. Lack of support
4. Not integrated

4. Project name: Identifying key Stakeholders
Date: 28 March 2020
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Slide: 4 of 8
Notes:
Objective: Discuss the characteristics of a key stakeholder
Script:
Key stakeholders are institutions, groups or individuals who:
•can affect or are affected by your project
•have an interest in the short or long term success
•contribute to some part of the project, either as gainers or losers
•can influence the real or perceived success of plan.
• Transition from
previous
• Build lines on click fly in
from left
• Cartoon showing
stakeholders
brainstorming around a
table
Who are the key stakeholders
Ø Affected
Ø Interest
Ø Contribute
Ø Influence

5. Project name: Identifying key Stakeholders
Date: 28 March 2020
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Slide: 5 of 8
Notes:
Objective: Discuss the characteristics of a key stakeholder #2 – get students to think about who their stakeholders are
Script:
Stakeholders can:
•Support or oppose your project
•Gain or lose from your project
•See your project as a threat or opportunity
•Be indifferent
Question: Who are the key stakeholders for your project
• Transition from
previous
• Build lines on click fly in
from left
• Cartoon showing
stakeholders talking
Stakeholders
• Support or oppose
• Gain or lose
• Threat or opportunity
• Indifferent
Q: Who are the key stakeholders for your project?

6. Project name: Identifying key Stakeholders
Date: 28 March 2020
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Slide: 6 of 8
Notes:
Objective: Provide a tool to help students prepare a stakeholder profile
Script:
Prepare a key stakeholder profile by answering the following questions
What interest (positive or negative) do they have in the outcome of your project?
What motivates them?
What is their current opinion of your project?
Who else might be influenced by their opinions?
• Transition from
previous
• Build lines on click fly in
from left
• Checklist icon
Tool: Key Stakeholder Profile
Interest
Motivation
Opinion
Influence

7. Project name: Identifying key Stakeholders
Date: 28 March 2020
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Slide: 7 of 8
Notes:
Objective: Provide a tool to help students identify level of interest and influence of key stakehodlers
Script:
Assess level of interest and potential influence of each key stakeholder group
Map on matrix … identify level of interest and influence and then how to involve them
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• Build on click
• Matrix and overlay
Subjects
Inform
Key Players
Engage
Crowd
Monitor
Context
Setters
Satisfy
Tool: Interest – Influence matrix
Assess interest
and influence
Locate key groups
Influence
Low
High
High
Interest

8. Project name: Identifying key Stakeholders
Date: 28 March 2020
Media information
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Slide: 8 of 8
Notes:
Objective: summary (plus humour)
Script:
In this presentation we covered the first step in achieving the desired outcome of engaging key stakeholders …
by analysing the role stakeholders play in planning and delivering your project.
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previous
• Dilbert cartoon