4. Steps involved in Stakeholders Mapping
โข Identify. Projects usually generate a large
community of interest and their impacts can be
far reaching. Stakeholders fall into two main
categories โ those who contribute to a project,
and those who are affected by a project.
IDENTIFY
ANALYSE
PRIORITISE
ENGAGE
5. Steps involved in Stakeholders Mapping
โข Analyse. This involves defining stakeholdersโ
roles and expectations. All stakeholders are
not created equal. Some have the potential
to generate a much greater impact on the
project than others
IDENTIFY
ANALYSE
PRIORITISE
ENGAGE
6. Steps involved in Stakeholders Mapping
โข Prioritise. Once the categories of the
stakeholders are understood, then their needs
can be prioritised.
IDENTIFY
ANALYSE
PRIORITISE
ENGAGE
7. Steps involved in Stakeholders Mapping
โข Engage. The final stage is the process by which
the key stakeholders are engaged to win their
support and understanding. This forms the basis
of Communications Plan
IDENTIFY
ANALYSE
PRIORITISE
ENGAGE
8. ๏ถStakeholder Analysis and Engagement Planning
๏ถDisclosure of Information
๏ถConsultation
๏ถExternal Communications and Grievance Mechanisms
๏ถOngoing Reporting to Affected Communities
Elements of Stakeholders Engagement
9. Implementation Approach
๏ถ Socioeconomic Baseline Data Collection
๏ผ data will be obtained through the use of Computer Assisted Personal Interviewing (CAPI) Software using a
smartphone and assisted by competent survey enumerators (trained local personnel).
๏ผ Stakeholder Engagement/Consultations
๏ผ Focus Group Discussions (FGdDs), Key Informant Interviews (KIIs),
๏ผ Infrastructural mapping,
๏ผ Participatory rural appraisal (PRA) techniques such as; resource mapping and focus group discussions during
community interviews and household-level survey
๏ถ Historical Resources
๏ผ literature review
๏ผ consultation with stakeholders
๏ผ field survey
๏ถ Community Health Studies
๏ผ literature review
๏ผ household surveys
๏ผ Key Informant Interviews (KII)
๏ผ Surveys at Healthcare facilities
๏ถ Traditional Land Use and Non-Traditional Resource Use
๏ถ Impact Identification, Prediction and Assessment
๏ถ Mitigation / Ameliorative Measures
๏ถ Environmental and Social Management Plan (ESMP)
๏ถ Impact Mitigation Monitoring (IMM)
Editor's Notes
The first step is stakeholder identification.
Examples of those to be identified in this step are:
Owners (e.g. investors, shareholders, agents, analysts, and ratings agencies);
Customers (e.g. direct customers, indirect customers, and advocates);
Employees (e.g. current employees, potential employees, retirees, representatives, and dependents);
Industry (e.g. suppliers, competitors, industry associations, industry opinion leaders, and media);
Community (e.g. residents near company facilities, chambers of commerce, resident associations, schools, community organizations, and special interest groups);
Specialists (e.g. scientists, ecologists, spiritual communities, advocates, and NGOs);
Government (e.g. public authorities, and local policymakers; regulators; and opinion leaders);
Civil society organizations (e.g. NGOs, faith-based organizations, and labor unions).
The next step is stakeholder analysis.
How do you assess that? The best way is to follow a logical process. Be systematic. Using a matrix which maps stakeholders according to their influence and interest allows you to paint a picture of your stakeholdersโ level of involvement and therefore the type of engagement that you need to have with them. You get an understanding of what motivates your stakeholders and how you need to win them around.
By categorising stakeholders they can be mapped them into appropriate engagement levels
For instance, using the influence-interest matrix, you can determine those that require close management? Those to be Kept Satisfied? those to be Kept informed? And those that require monitoring?
However, it is important to remember that stakeholder status can change during the course of a project. So your analysis and prioritisation needs to be regularly updated.