Advantages And Disadvantages Of Social Networking Marketing

Advantages And Disadvantages Of Social Networking Marketing
This article is about to seek a marketing opportunities for social networks such as benefits and threats that social marketing holds. It also discussed
about what opportunities that future have for social networks especially to mobile social networking. Moreover, potential for businesses to succeed
assimilated in marketing mix if entrepreneurs use social networking marketing for advertised and selling their products online. Social network can be
mean as a sites that can helps users to communicate, share information about same interests, discussing topics, review, comments and rate products or
services, etc.
The popularity of online social networks had biggest effects on the marketing strategies handled by the companies nowadays and also Web... Show
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In order to establish the products in social network, there will be one person who in charge to control the website and communicate with the users and
communities. A mobile handset advertisement means that businesses can promote their products or services via mobile devices through social network
such as Facebook and MySpace.
If there is an advantage, there will be also disadvantages of using social network marketing. The disadvantages or threats of social network marketing
are such as economic downfall, ethics and third party advertisement platforms. For economic downfall, social network marketing has suffered its share
with the economy that can be up and down in domestic and global. Business should be careful with invasion of user privacy regarding to ethics of
using social network. In addition, social networking sites have been authorized to share user data with third party advertisers.
As a conclusion, throughout the years social networks have become more popular for people to use this social network to share information, business
purposes and meet new people, etc. Besides that, social network have become a platforms for business to sell their products and services as it can be a
strategic e–commerce plan. Therefore, businesses should take these opportunities to expand their products and services and also their customer
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Cisco's Role On Internet Development
Background
Cisco is an abbreviation of San Francisco and founded in 1984. The founder is Leonard Bosack along with his wife Sandy. Its symbol illustrates us
that it is built for human network. Its mission and goal is to shape the future of the Internet and create unprecedented value for customers, employees,
investors, and ecosystem. Its vision is to change the way we work, live, play and learn. CISCO played more significant role on Internet development
and provide infrastructure of the Internet. It provides broadest range of the solutions of Internet connectivity and offers tools to manage the Internet
sites. It develops and sells networking products and related communications technology based on the Internet Protocol. It provides ... Show more
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Technical services means that they support the trouble–shooting and maintenance by relying on the service center all around the world. Others
technical service is like getting the components or software licenses. The professional service intends to utilize "Smart services" software to design
and build network for corporations and service providers to promote the networking service to more efficient. By 2013, compared with 40%–60% big
mature tech company, our main revenue is come from the selling products and provides service by Cisco channel. For the service part, it still
insufficiency with only 20% although services increase still grow three times faster than product sales.
Partnership
Cisco business success is based on the partnerships with innovative hardware, software, and firmware. They cooperated with dimension Data or
presidio as their network integrators and they simply help to install their equipment at the end of a LAN link. The second way is that cisco would teach
its partners new skills and abilities and their partners provide equipment installations and service. They utilize the technology such as Unified
Communication and TelePresence. Both ways has shortcomings. It creates an obstacle for low–cost manufacturers to get enough margins to keep
competition capability, and it is very possible for low–cost manufacturers to lose their enterprises' status because of their low appropriable content of
the main business. So it will lead benefit

Getting A Sharper Picture Of Social Media Essay
Getting a Sharper Picture of Social Media's Influence
If you are searching for the answer to the question "What is social media marketing?" then you can find out more information here. It is simply the
process of promoting different brands, people, products, or services by using popular networking sites such as YouTube, Facebook, Twitter or any
other popular social media platform. This type of online advertising has done wonders for small businesses.
Although radio and TV ads are just as effective as Internet for promoting brands, products or services, they can cost a lot more money than promoting
products on the internet. You will have to spend your entire budget on advertising campaigns that are not always guaranteed to be successful. As
competition to promote businesses is fierce, individuals must take different advertising steps to attract their target audiences and customers.
The quality of your services or the products you are trying to sell will ultimately be the deciding factor in the global market, but visibility is just as
important. The internet offers a world of opportunities for small and big businesses and you can get global exposure at little or no cost. This is the
reason why it is essential that you learn about generating leads through social media.
The first step to take for generating leads using this strategy is to build your own business website. It is best to invest some time and money in creating a
professional site that represents the product or

Identifying Linkedin 's Website And Mobile App Usability Ease
Assessing LinkedIn's Website and Mobile App Usability Ease
Cashandra L. Seabrook
Anderson University
The Birth of LinkedIn Stanford graduate, Reid Hoffman, founded LinkedIn, a social networking site for professionals in 2002. The site has over 313
million members, including more than 200 countries and various executives from every Fortune 500 Company. In 2002, Hoffman recruited a team of
colleagues from SocialNet and PayPal to work and launch the new form of professional connection. Slow sign–up growth gained attention but
investments, promotions and partnerships from Sequoia Capital and American Express helped the company establish financial peace. Over the years,
the company has gained revenue from talent solutions, marketing solutions, and premium subscription products. In 2006, LinkedIn launched public
profiles and core features such as "Recommendations" and "People You May Know" to supplement the site. LinkedIn has become a global company;
opening its first international office in London and launching twenty–three language versions of the site. The site operates the world's largest
professional network with college graduates being LinkedIn's fastest–growing demographic (Lee, 2009).
LinkedIn's Web Site LinkedIn's web site has seven main navigation tabs with drop–down subtabs to help users navigate to specific areas of the website.
One suggestion that Krug provides is to break up pages into clearly defined areas. The ease of the navigation tabs allows users to

The Implications of Facebook Becoming the World's Social...
The Implications of Facebook Becoming The World's Social Network and Telephone Book Introduction The next twelve months are pivotal for
Facebook globally as the company faces significant challenges to its growth as both a worldwide social network and first location online people look
to connect with one another. In many respects, Facebook is becoming more like a virtual phone book that can be used for quickly connecting with
someone known in the past, just met or of interest (Baltzan, 2012). There are very significant business opportunities for Facebook both as a global
social network and virtual phone book, in addition to large–scale implications for social change based on the pervasive adoption of this social
networking platform. Benefits and challenges of social networking, along with the pervasive use of tags and crowdsourcing are discussion in this
analysis as is the impact of Facebook on children. Implications of Facebook Becoming The World's Social Network and Telephone Book Facebook
currently has over 1.07B users globally with 604M of them being on mobile devices according to Benedict Evans, analyst with Enders Analysis (Evans,
2013). The next twelve months are therefore pivotal to not only the advertising–based business model that Facebook is predicated on, but the many
potential business opportunities the social network and virtual phone book provide. Most significant is the potential of providing contextual advertising
over smartphones and tablet

A Brief Note On Networking Sites And Applications Essay
networking sites and applications. Thesis Statement: All social media channels are ideal for business and professional use. One can connect with
other professionals globally on LinkedIn (category 1), present one 's brand on Twitter (category 2), and interact with existing and prospective
clients on Facebook (category 3). Body Paragraphs Twitter Characteristic 1: Can be used to present one 's own brand or company 's brand
Example 1: The Twitter profile and account of an individual are the basis of his or her Twitter experience. For the business owner, it is an
opportunity for them to tell their business story to their followers on Twitter. The company 's Twitter account and profile should have a similar feel
and look as the company 's other online tools. This will help Twitter users to identify the business and in the process build trust. Caution should be
taken when choosing the username as it will appear next to every tweet the company makes. Furthermore, the username would be used to identify
the company by other users on Twitter. A small business owner can use the name of the business for the account and use his/her personal picture as
the profile photo to create a personal feel. Characteristic 2: Follow people Example 2: When the business owner follows other users of Twitter, she is
in a position to read whatever they share. As a result, one should be selective with regards to who the person follows. Generally, the business owner
can begin to follow people in the

Social Networking Media and Using Proper Online Ettiquette
Public and private information/ they are responsible for educating users to properly conduct themselves to protect the way individuals are viewed and
perceived online. This way the corporation can better protect the individual member, regulating positive and negative impacts to individual character
online, while still marketing and extracting private information for future corporate uses, yet to be determined. Better explanations are also needed to
explain the basic information needed to guide people to understanding the "social media" guidelines as well as implications made from participating in
online media forums. First, social networking media are not true public spaces. Facebook, MySpace, and other such networks are privately owned...
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Given the rapid technological changes of the past several decades, for today's psychologists, unintentional self–disclosure is not limited to the art on
one's office wall. A curious client may conduct an Internet search to discover any available information about a particular psychologist's life
(Taylor, McMinn, Bufford, Chang, 2010. The need to allow access to this type of resource of media is best explained by the psychologists
interviewed and viewing of personal information is on a need to know basis strictly. At this point the explanation and goals of mass media
dynamic vary so drastically from the general public information disclosed daily; information disclosure is at a free for all now jeopardizing
personal and national securities and assets all the while disclosing the confidential threads that bind our great society. In most cases how to properly
behave on a social network may seem obvious to a lot of educated people, but others clearly need some guidance on the basics. (Goodman, WORLD
WIDE WORRY) mass media information from social networks is accessible worldwide and the impact of judgmental scrutiny has and can be passed
across culture and society in many different ways positive and/or negative. Information in social network form needs only be displayed in a way of
importance focusing on dignity keeping private information confidential and public information on a need to know

The Importance of Social Networking
Social Networking
Andrea Whitfield
Ashford State University
INF 103 March 15, 2010
In today's society knowledge, having technical skills and access to information technologies, is becoming very important for people who have
become open mind and supportive with social connections. Although resources and opportunities may be available, one may not necessarily be
aware of their existence, or even have direct access to them. In those cases, getting to know people from different backgrounds, grades of expertise,
and social levels turns out to be essential or can be negative from all areas of networking. For instance, who among us has never needed a letter of
recommendation in order to get a job, or had to rely on a referral in ... Show more content on Helpwriting.net ...
Badoo has an estimated 124 million users, a truly global operation, the site is managed and run from London, and most of its users are based in Latin
America, Spain, Italy and France.(Connell, 2009) The list continues with Bebo at 117 million users bought by AOL. LinkedIn has 115 million users
and is a business–based social network. Orkut, 100 million users is another Google–owned site; Orkut is very popular in India and Brazil. MySpace
with 50million users once dominated the social networking market, but declined steadily from 2008. Social networking is growing stead vastly and
will continue to grow with the advance of technology.(Connell,2009)
Social networking is a place where the sense of popularity is known and the more friends you have on your face book the more popular you seem to
become, but is this good or bad? How many of your 'friends' on face book do you actually know when you see them out and about and how many of
them do you interact with? Many people have taken to adding anyone they think they have something in common with on face book for one reason or
another. Just because they added them does not mean they will ever communicate with them.
The bad part of all this has to do with status and in a society where people want to be more than just 'that person' we have come to want more friends
on face book. Twitter is the same way but can be ugly as many people and their favorite stars to

Anonymous In Context: The Politics And Power Behind The Mask
Manuel Castell believes that the networked society is a global society. However, he noted that not everyone is affected by the processes in the global
society. Critical activities that shape and control human life irrespective of where they live. Example are the distribution of goods and services, mass
media, multi–purpose communication, entertainment, sports, etc. Power actually provides a substantive goals for the program of the network and
these programs are geared towards the fulfilment of certain interest and value. This idea of power and network was echoed in the UK movement "38
Degrees", and the idea of "Anonymous". Coleman, B. (2013). "Anonymous in Context: The Politics and Power behind the Mask" Anonymous can be
described as a term

Utilizing Online Social Networking Sites Essay
Social Networking
Business and Human Services organizations all over the world try to look for different ways to improve and be successful. One of the ways
organizations have been able to maintain success is by networking and linking themselves with similar organizations. A website that provides
organizations with this type of networking is LinkedIn. In week two I was given the task to research and understand why such sites as LinkedIn help
human service organizations stay connected with their professional community and other human service professionals. In addition to researching how
these sites enhance more quality services and support and how additional training keeps you up to date and competitive against other organizations. ...
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Being tied into an online community helps an organization stay connected to other human service agencies and the ability to offer more types of
support services. For example, one human service agency may provide speech and occupational therapy, where as their community link specializes in
integration behavioral therapy, which their client needs. What then happens is a quality referral to that agency. These two organizations were able to
work together, provide more services, all for the greater good of the client's needs. How it works is that an online user can search for an organization
under the search tool. Once an organization is found the user could research statistics regarding the organization, location, and who runs it. The user
can then ask to follow the organization and become a networking connection.
Training
Training and continuing education is an important aspect to any human service agency. Organizations need to be able to provide training opportunities
to their employees to keep them up to date and remain competitive in their field. New types of therapies and research are developed all the time and
directors and employees need to be aware of them. Through LinkedIn and staying in touch within their online community, organizations can now attend
approved training sponsored by different organizations. Some organizations can even upload the training online so that employees can do their

Effects of Social Networking on Business Growth & Development
CHAPTER ONE
introduction
The advent of the Atomic or Space Age has focused attention on the specific approach to business decision making. In no field of management has this
been more pronounced than in the field of marketing. Following naturally from the more advanced technologically progress and higher standard of
living in Canada, the United States and other developed economies, scientific marketing has made greater strides in North America than if has anywhere
else in the world.
The changes have been swift and far–reaching. The dynamic characteristics of the North American economy have been fully demonstrated in what has
been aptly described as a "marketing revolution", equaling in importance the industrial revolution of a ... Show more content on Helpwriting.net ...
AN OVERVIEW OF CONSUMER BEHAVIOUR
Dr. Iheanyi C. Achuma: When we look into the market place, it is not always easy to tell what is happening, let alone why. It is easy for consumer to
get lost among all the complex inter–relations of the market.
As the leisure time becomes more important, the society getting more dynamic and unpredictable, attitude towards work, goods and services change,
the word "consumption" itself is being reinterpreted. It is enough to see chills running up and down the procedures of goods and services. The shock
waves that originate with product failures or dissatisfied consumers is ill wind that does nobody any good. The effects of such shock waves are bound
to radiate throughout the entire economy and society.
The question then is can't this situation be avoided or controlled? The answer is fairly simple but economically important. Consumption is a
fundamental part of every economic and social system and changes in consumer behavior have varying implications for the whole society.
Consumption patterns reflect the personality of the individual. Fundamental institutions are not left out because a great deal of consumption takes
place through the family. Consumption and society are related in some other ways too. Consumption is in part culturally determined and thus can be
held up as a mirror of society. The things

Social Media And Its Influence On Society
It is perhaps easier to count the amount of persons who do not have an account on a social media platform. The dawn of social media has carved
out a way in which all generations can keep in touch with the world. According to Facebook's newsroom, Facebook has over 1 billion daily active
users. On Instagram, an average of 80 million photos are uploaded daily and approximately 3.5 billion likes. No wonder social media and its networks
have opened up numerous avenues for young budding entrepreneurs to get the "word out" and generate business. From Facebook to YouTube, and all
in between, entrepreneurs have utilized these platforms to share, like, upload, tweet, re–post numerous activities all in the name of business. Whether it
is to create their own page or use their personal profile to sell their business, they have made use of social media and its ability to reach the masses.
Social Media and its' networks have redefined the traditional view of the brick and mortar business in order to create new ventures for the aspiring
entrepreneur. It has minimized the need for a physical building or address and the costs associated with advertising have been minimized. In addition
to generating business for existing and established business, social media has created new job opportunities. It has also allowed businesses to expand
their services to the far corners of the world. Companies are now hiring persons to manage their social media platforms; persons are showing their
creative side

Future Trends of Web Based Hr
Future Trends of Human Resource Social Media––– Facebook vs. LinkedIn OB student 1. Introduction What does the human resource information
system look like in the future? It is hard to find an accurate answer for me. Every year, thousands of HRIS specialists trying to predict the future
trends of HRIS and, of course, their prediction differ. However, despite of what prediction they had made, I think social media will play an important
role in next few years. In this paper, I will try to discuss what social media means to human resource and discuss three major players in the
field–––Facebook, LinkedIn and Twitter. 2. Social Network Site vs. HR According to the 2011 Kelly Services Global employees Index research,
published by... Show more content on Helpwriting.net ...
The fact is that the data stored on Facebook not only including job relate area, but also including other areas, such as daily life. Employer can acquire
360–degree background information of candidates via Facebook. "It is easy to track record of candidates on Facebook. These records may imply
personal interests, personality and other attributes" Said an HR specialist, "Traditional resumes are monotonous, like masks, but these records
are alive and we can totally tell a difference." It is not surprisingly true. Tell me if I wrong, if the records of a candidate show that he use the "f"
word all the time, dare you or dare you not hire him? Job applicants like him will lose his opportunity from the beginning. Facebook is now
challenging LinkedIn by this advantage. According to the survey conducted by Bureau of Labor Statistics, almost half of companies are now using
Facebook in their recruitment process, such as Boeing and Dell. They use Facebook not only for job posting, but also for background investigation.
However, research shows that there are different between social media behavior and real life behavior. It is to be studied whether it is reliable to
investigate candidates via SNS. 4. LinkedIn LinkedIn is a SNS for professional people. Launched on May 5th, 2003, it is mainly used for professional
networking. By the time of June 2012, LinkedIn reports more than 175,000,000 users in more than 200 countries. Monster is one of three largest job
posting web

Early Stages Of Social Networks
2. Background
2.1 Social Networks
Internet quickly became a global phenomenon since World Wide Web introduced to the public on August 23, 1991 by Tim Berners
–Lee[1]. In the early
stages, communication was one–sided, with users playing a passive role.
During the 1990s, the term Web 2.0 arise[3], come up with Internet technologies such as AJAX, Podcasts, RSS feeds, Weblogs, Wikis and other tools
that help developers create and develop a more community driven websites, Web 2.0 characteristics include, Real–time provision of material by users,
delivery of content via web–based applications to end users, grouping users for sharing various types of information, Users permitted to play active role
by interacting with websites such as commenting ... Show more content on Helpwriting.net ...
Social networking is the process of communicating and sharing information with others within online services based on cloud computing technologies.
Nowadays, there are more than 200 social networks [8], not including social networks, which created internally by organizations to serve their
employees, students, scientists, or members.
Nowadays, people has the opportunity to communicate and sharing information through various applications and services: social networking
sites(SNS), wikis, blogs and microblogging services, News boards, rating platforms, newsfeeds, video platforms. These services and platforms go far
beyond the old text–based web pages. As it offers a variety of opportunities for people [9].
In addition, participating in these networks requires two steps. The first one is to sign up for your own account. The second step is to create your
profile and fill it with your personal information, interests, hobbies, work history, and educational background. This will help you find people with
common experiences or histories.
Once you create your profile, you will be ready to meet the world of virtual online communication.
Within a specific social network you will meet different

Assessment Business Network Client Relationships
1.Write a detailed report on the procedures that are being followed by the business organization that you are currently working in to build client
relationships and business networks.
My company called Bybloss, is a big and popular company that produces a range of cosmetics,for men and women.
In this company I `am a sales and marketing manager,so I am responsible for taking care of new products, some improvements, as well, as taking care
of the work of my empolyess.
Last week, our company introduced a new brand cream, in order to that I hadto prepare some instructions for my staff, to get a clear perspective about
what we need to introduce, so I prepared slides in Power Point and I presented it during the meeting. ... Show more content on Helpwriting.net ...
Another way I took advantage to build a business network is to be an active, vocal member on online forums, especially those that pertain to our
particular business.
I do delegate some people by voting, whose take care of our image.
Usually, they deal with post messages in online forums that concern our own business in any way.
Their comments need to be helpful and genuine to others (or they won't visit our business website). That means, we can link back to our business
website here and there, but not constantly, as that can be annoying .
In other words, we do some promoting and business networking on online message boards and forums.
People from other fields of business can easily have contact with us , and better socialize with themselves.
To build client relationships..
We should be nice for our customers, everybody knows that people don't like to do business with grumpy and irritable people.
We considered, what we can give our clients and our network that will help them grow or help them solve a problem.
We always approach relationships in a generous, giving, and positive manner.

Other way to build client relationships we need to be honest, and to show them our trust.
This is important one

The Impact Of Marketing On Social Networks
Abstract This paper analyses the main issue for using marketing in social networks. First, it will discuss about why companies are interested in having
an advertisement on social networks platforms. Second, it will identify the main issue for using marketing on Facebook, Twitter, LinkedIn, and
YouTube based on technology and management. Third, it will provide some solutions for companies to follow up their customer's requirement and
feedback on social networks. Finally, it will evaluate these solutions and provide the best technology tool for companies to improve their customer
support and productivity. Introduction Nowadays, millions of people are using social media such as Facebook, twitter, and YouTube to find their friends,
... Show more content on Helpwriting.net ...
One week later, Levis received more than 4000 likes on Facebook page. Finally, Levi's created a "Levi's Guy" in their Facebook page to attract more
people (Laudon, 2014). Best Buy is another company which used new advertising methods on Facebook and twitter to promote new products and
make more profit. Best Buy has 4.6 million fans on Facebook and more than two hundred thousand followers on Twitter. In addition, Best Buy created
"Twelp Force" which is a team to deal with customer on social networks. This project helps Best Buy to collect more information and analyzes more
data from customers to estimate market demand for new products (Laudon, 2014). Today, using marketing strategy on social networks are increasing.
Companies can post a video or photo to encourage people for their products and services. It helps customer to get more information about new products
from their favorite brands. For example, Mrs. Meyers cleaning brand posted an advertisement that "Clean should smell better" on Facebook. In this
advertisement, audiences could watch this video without going to company's website. According to this research 3.5% clicked on this advertisement. In
addition, customers who were interested in getting more information could click "Learn More" to get more information about this post. As a result, the
rate of using "Learn More" was 3.5%, higher than watching traditional online advertisements (Laudon, 2014). Furthermore, some companies

Future Of Social Network Essay
Eighty–one percent of Americans have a social media profile, so the chances of you receiving a Facebook notification while reading this paper are
fairly high. The definition of social networking is, in fact, the use of websites to interact with other users. These platforms are the new media,
completely changing the way that we communicate with each other. While that being a very vague statement, what specifically defines a social
network, different types of social networks, the benefits and disadvantages, and finally the future of social networking needs to be discussed. There
many different types of social networking and social media, but what's the difference? According to a journal article from the online Wiley Library,
a social network is defined as a service that allows users to construct a profile, have a list of other users to share a connection, and view their list of
connections within the system. (Boyd) This seems standard for many of the services we use in our daily lives, but it is the content shared that differs
the site from others. The difference can range from sharing pictures of your cat, your breakfast, or your resume. These networks attract all different
types of people and age groups, so keeping up with what's "in" and what's "out" important. LinkedIn is a social network that allows the user to construct
a profile and share connections with others. In their "about" page on their website, they state their mission is to, "connect the world's professionals

Linkedin Executive Summary
Stacey Wilson
Week 2 Project
"LinkedIn"
Executive Summary
This paper addresses LinkedIn Corporation. This article explains how Linked in business model works. It describes the form of business LinkedIn is,
services it provides, its market position, how the business operates, channels of distribution, the company's management and present and future
company's sources and uses of funds.
A.Company
LinkedIn Corporation is the company to study. LinkedIn Corporation operates as a corporation, owned by shareholders. It was founded in 2003 by
Reid Hoffman and four others in Mountain View California. The company provides a web–based site for career management as well as professional
networking activities. The main objective of the LinkedIn application is for the business to make a profit based on our use of the application. In
regards to the users, the main objectives of LinkedIn are to develop a professional network by building a professional profile, nurturing your growing
network and generating a professional reputation.
B.Product/service
Business model
LinkedIn provides a web–based site for career management as well as professional networking activities. The company earns its revenue from three
sources: hiring solutions, marketing solution, and premium subscriptions. Hiring solutions revenue is earned by enabling recruiters to search for
potential employees through the site. Alternatively, companies could buy hiring services from LinkedIn through periodic

An Analysis Of Media In Social Media
This step will involve an analysis of media, such as Facebook, LinkedIn, Google–Plus, and Twitter to market oneself and grow their career. The social
applications have not only expanded the job market but have also developed tools that marketers can use to develop their own business consulting
services online. The primary social media channel of choice will be LinkedIn, which is a professional networking site with over half a billion active e
users engaging in different forums and LinkedIn groups. It is a site that over 90% of recruitment firms and 85% of hiring managers utilize to find
candidates (Shin, 2014).
Penetrating the LinkedIn media platform will require dedication and proper care not to dent a person's professional competency. ... Show more content
on Helpwriting.net ...
Any job engagements will be formalized offline by having professional exchanges and discussions off site.
Step 3: Integrate Strategies
The main objective of the strategy will entail growing one's social media presence and finding the right connections. Therefore, LinkedIn will be the
right tool to integrate to one's offline job search and career growth. Penetrating the social media sites will require proper planning, determination,
creativity and consistency. The main strategy will entail posting quality content to offer industrial advice, periodical reports and corporate analysis
(Johnson, 2017).
The strategy will be mixed with offline engagements which will include attending at niche based professional career events and industrial marketing
network conferences created by individuals within my online social circles as an opportunity to have face to face conversations. After creating an
online presence, the only way to stand out from the rest of the professionals looking for jobs and career opportunities will be to develop and manage a
group with common interest as a long term strategy from where one can grow as a marketing consultant.
Step 4: Identify Resources
The social media personal branding strategy will enable one to sell their skills as a marketer through various social media sites, such as LinkedIn,

Strategic Brand Management And Integrated Marketing...
Preliminary Brand Audit
EA Engineering, Science & Technology, Inc. PBC
Prepared for
MKT 654 – Strategic Brand Management and Integrated Marketing Communications
Professor: Jim Wills
University of HawaiК»i at MДЃnoa Shidler School of Business
Prepared by
Group #4: Crystal Souza, Phil Potter, Amy Shiroma & Tanya Tarampi
June 2015 TABLE OF CONTENTS
Page
LIST OF FIGURESiii
LIST OF TABLESiii
1.Introduction1
1.1WHY PROFESSIONAL SERVICE FIRMS (PSF) ARE DIFFERENT2
1.2BACKGROUND AND HISTORY OF EA2
2.Brand Inventory4
2.1NAMES4

2.2LOGOS & SYMBOLS4
2.3SLOGANS AND OTHER TRADEMARKS6
2.4INTERNAL BRANDING6
2.5INHERENT CHARACTERISTICS OF THE BRAND8
2.6COMMUNICATIONS & ADVERTISING9
2.7SUSTAINABILITY, PHILANTHOPIC AND OUTREACH INITIATIVES13
2.8SECONDARY ASSOCIATIONS14
3.Brand Exploratory Best Practices15
4.Conclusions & Recommendations17
5.References20
LIST OF FIGURES
NumberTitlePage
1Four Key Parts of a PSF Brand1
2Transformation of the EA Logo5
3Sustainability Logos5
4Screenshot of Company Intranet (InsideEA)7
5EA's LEED Platinum Headquarters9
6Evolution of the EA Website Homepage11
7Press Releases on the EA Homepage13
8Conferences and Events13
9Types of Secondary Associations14
10Ship in a Harbor Analogy17
11Building Value Cathedrals19
1.Introduction
DO PLAGUERISM CHECK. WATCH FOR TENSE (OUR vs EA's)
The purpose of this paper is to provide a high–level summary of best

The Negative Effects Of Social Networking In The Workplace
Social networking is all the crave in today's society. In 2017, 81 percent of U.S. Americans had an online networking profile, representing a five
percent development contrasted with the earlier year ( ). Social networking in the working environment can be an important apparatus for
organizations. It can, in turn, cause significant issues at work. Bosses are confronted with the need to create online networking approaches that enable
the organization to receive the positive rewards of social networking use while limiting the negative impacts. Issues happen when workers take
advantage of work web access for individual use amid work hours. Managers must choose if the utilization of web–based social networking exceeds the
potential for negative effects.
Managers are concerned that social media can become a distraction during working hours. Employees can become lost in time while on social media
taking away from valuable productivity. Social media can also be valuable to the organization as a promotional tool to reach out to new clients.
An advantage of online networking in the work environment is that it can be used as an advertising tool for organizations. It enables a measure of
straightforwardness to the organization through posts, sites, and pictures and makes the organization less demanding to identify with for the normal
shopper. Organizations can utilize online networking to assemble mailing records, offer deals, display products and post positive media comments.

A Interview On Professional Network
1. Introduction With the increasing use of social networks such as Twitter, Facebook, and Google+ to promote businesses, new specialised networks
have been created, these networks are used to connect with more business–related contacts. These networks are made to networking professionally
online and provide business–oriented social networking service [1] Professional network is a social network service that is focused solely on
interactions and relationships of a business nature rather than including personal and non–business interactions [2]. LinkedIn is one of the most popular
professional network worldwide [3] while Bayt is one of the most popular professional network in the Middle East and North Africa [4]. Professional
network services started up and continue to grow providing different features such as creating profiles, adding friends, and searching friends.
Professional networks allow the business person to generate business opportunities at the same time and build new business relationships [5].
1.1 LinkedIn LinkedIn is world 's largest professional network with more than 400 million members in 200 countries and territories around the globe.
It connects the world 's professionals to make them more productive and successful. It provides access to people, jobs, news, updates, and insights. It
was officially launched in 2003 [6].
1.2 Bayt Bayt a career site that serves the Middle East and North Africa. The website is owned and operated by Bayt.com, Inc., a

Human Resources : Human Resource Professionals
Human resource professionals use several different methods to make sure that they have the best employees they can possibly have, as well as attain
new ones. Human resources is a job all about the people that one works with. It is a job that keeps people safe, makes sure one's rights are protected,
helps generate a profit through the type of employees one hires, and a job that strives to give employees every opportunity to succeed. The hospitality
industry is one which people are the main ingredient in making a hotel succeed or fail. The constant interaction with guests can instantly influence if a
guest will choose to stay with the same property in the future. This makes human resource professionals essential in bringing in the right... Show more
content on Helpwriting.net ...
We still had to invest in them'" (Kelly, 7). Southwest is a company that is incredibly successful. This exemplifies that training one's staff will result
in a working business. Many airlines had trouble after 911; yet, Southwest was able to strive and generate revenue. When human resource
departments allocate funds to train their new hires, everyone does their job better. It creates a sense of understanding of what one's impact is for the
company for which they work for. It is more than just a job; It is a culture. It is important to invest in one's employees because they are the ones who
make a product work. In hospitality, the way people can perceive value is the kindness and understanding of the staff. The product is intangible and
cannot be taken home with the guest once they depart. Without proper training then the employees will have a harder time adjusting and the service
scores will most certainly reflect it. Micah Solomon, a contributor to Forbes magazine, states that, "A properly trained and managed employee will
know to–and will be empowered to–stop changing linens if creating a successful medical outcomes or being hospitable require a different action at the
moment. And afterward, she will be celebrated for doing so, not scold for being a few short in the number of linens changed" (Solomon, 17). He
displays that an employee who is trained properly knows that the guest is more important than the numbers that

How Effective Is A Personal Branding? Essay
Student: Dante Barros
Class: MKTG–304–30
Professor: Leslie Vermillion
Date: 12/11/2016
University of the District of Columbia
How effective is a personal branding?
Contents
Introduction3
We can say3
What is understood as personal brand?4
The Greatest Example7
Conclusion8
Introduction
Achieving a successful personal brand is today the main way to achieve professional achievement. The visual image provides the opportunity for the
human being to feel, appreciate, value the brand for the first time. Why you and not any other? By working, enhancing our personal brand we can get
it to reflect who we are, our values and skills that make us unique and special and will serve to highlight. I consider personal branding as the footprint
you leave behind in everything you say and do, hence the work 's front page.
Nowadays, one of the best ways to boost your personal brand image is social networking, increasingly, they serve as a platform to make new contacts
or create business opportunities.
Such as "the first impression is what counts" or "a picture is worth a thousand words" ground the idea that we intend to make understand with the
completion of this work. And is that personal brand may be a recent concept, but has come to stay, is a concept of personal development, consisting of
considering yourself as a brand, we must develop it with the aim of differentiating ourselves and achieving the greatest possible success.
We can say

Today is the main

Disadvantages And Positive Impacts Of Social Network On...
Social networks are tools which represent the relationships between individuals and groups in a community. Nowadays virtual or online communities
are groups of people connected through the internet and other information technologies have become an important part of modern society and
contribute to life in many contexts social, educational, political and business. In early 20th century, virtual networking has become popular through
web–based applications. There are many web based applications like LinkedIn, Netflix, MySpace, Facebook, Skype, Google hangout made the social
networking much more popular. They have revolutionized the way people communicate and socialize on the Web. Today social network has become
inseparable part of our everyday life. People can ... Show more content on Helpwriting.net ...
Along with positive impacts social networks have negative effects like if one is careful, unscrupulous people can target you for cyber bullying and
harassment on social sites. School children, young girls, and women can fall prey to online attacks which can create tension and distress. If someone
is not careful, what you post on the Net can come back to haunt you. Revealing personal information on social sites can make users vulnerable to
crimes like identity theft, stalking, etc. It can affect drastically on their professional, social and private

Social Media Effects On Health And Social Care
Every day, more than a billion people worldwide use social networks. This habit has also invaded the workplaces and some research has established
that four out of five employees use social networks for private purposes during working hours. Surprisingly, although this type of distraction can
potentially harm the welfare of the organizations, no studies of this relationship have been made so far. In recent years, the phenomenon of social
media, particularly Facebook and Twitter, is booming and occupies more space in the lives of individuals. So much so that interactions with these
media are increasingly in the workplace, employers seeing the cause is often unproductive. Indeed, if a physician's spends a lot of time surfing the
Internet for personal ... Show more content on Helpwriting.net ...
It is undeniable that these tools are also very positive aspects, such as being informed. To overcome these problems, many solutions have been
developed including a guide of good practice of social networks directed by MACSF foundation for health professionals. A guide that tries to recall
the potential of social networks but also the risks to avoid. The CNIL has also published recommendations for patients and the use of their personal
data. These issues have also been the Hospi like conference held at the University Hospital of Angers 11 December 2014, a first underlining the
interest in these new tools of French

Linkedin Case Study
Top 10 Blogging Groups on LinkedIn to Promote your Content in 2017
Promoting your content through social media is a great idea, but you must have a big platform for content promotion. LinkedIn is one of the best social
media network for content promotion.
But if you haven't thousands of connections, your promotion through LinkedIn may not give expected results. You have to build huge LinkedIn
connection to achieve the best results, but doing this may take a lot of time.
The level of promotions depends on your network and it must be big enough.
But if you are a beginner and want to promote your content on LinkedIn, you can join some blogging groups on LinkedIn. Promoting your content on
LinkedIn groups can boost organic traffic of your ... Show more content on Helpwriting.net ...
You must follow some rules of this LinkedIn group which I have listed below.
# Network Marketing or Multi Level Marketing (MLM) promotion is not allowed in this forum.
# Any kind of religious, non–profitable or political discussions and promotions are not allowed here.
# You must not repost your same messages continuously.
# This forum is not place for resume writing services, and other type of commission based employment.
# A weekly email that contains events, white papers, webinars and other resources is sent to each group member.
Social Media Marketing LinkedIn blogging group provides great platform for promoting your services but remember not to promote anywhere in the
group. The promotion area is perfect for doing this and you must do it there only.
2. Intelligent Social Media
This LinkedIn blogging group helps it members in understanding the best way to create huge social network for their brand. If you want to know your
customers views about your brand, this LinkedIn group will help you in doing that.
Intelligent Social Media LinkedIn group has also several subgroups managed by professionals in other nations too. Some subgroups also built regarding
the industry such as life sciences, pharma, government, non–profit, e–business, e–tail and online retailers.
Grab the crucial information and knowledge from the professionals in this LinkedIn

Estabilish Networks Essay
Joanna Bartlomiejczyk
ESTABLISH NETWORKS
BSBREL401A
Joanna Bartlomiejczyk
CHAPTER 1
DEVELOPING AND MAINTAING BUSINESS NETWORKS
BUSINESS NETWORKING is a socioeconomic activity by which groups of like–minded businesspeople recognize, create, or act upon business
opportunities. A business network is a type of social network whose reason for existing is business activity.Business networking can be conducted in a
local business community, or on a larger scale via the Internet, is an effective low–cost marketing method for developing sales opportunities and
contacts, based on referrals and introductions– either face–to–face at meetings and gathering, or by other contact methods such as phone, email, and
increasingly social and ... Show more content on Helpwriting.net ...
The venue will have open door for everyone who would like to get more information about amazing country which is Australia. The hotel will offer
the conference room for 250people and the break room where it will be serve tea and coffee, lunch and also afternoon tea.For people who would like
to stay overnight will be special discount $50.00 per night include breakfast.
.
3. How does networking through these strategies help promote the organization and assist it in achieving its objectives? * Promote the product * Trust
* Image * Brand * Confidence * Create awareness * Confidence * Quality * More contacts * Resources
4. Explain how you will actively pursue these networking strategies to expand and make effective use your business contacts.
From some of these networking strategies will remain personal friendships; some will develop into business relationships. As we become immersed in
our careers, we develop a network of business contacts almost instinctively. We choose to keep in touch with persons sharing similar interests and with

whom we expect to maintain a relationship over time. The relationships that evolve might range from the occasional exchange of information and
making

Ethical Issues In Social Work
Due to tremendous advancements in technology the social work environment has changed. How social work practitioners function in the professional
setting has expanded through the utilization of technology, more specifically the internet. The internet has created venues and opportunities for
partnership and promoting varying interests relating to social work in what is called social networking sites (Hu & Bryer, 2014). It is through the
diversified mediums, purposeful dynamics, and integration of ethical frameworks that the existence of social networking sites for social workers has
blossomed into a significant presence in operational practice. Network Exploration As a leader in community social work practice, it became critical to
network with others in leadership roles, which lead to the identification and membership with the Network for Social Work Management. The
organization functions on an international expansive level with the intended mission of solidifying and strengthening social work leadership in the
human and health (Network for Social Work Management, 2016). The ultimate vision is that the future of social work practice will develop and
maintain advanced execution of service and influence... Show more content on Helpwriting.net ...
The contributing professional is provided with benefits and possible risks of the information shared on the website. There is inclusion as to an
associated information sharing that can be prompted with third party affiliates or implications of information or files shared that could have detrimental
consequences for the user. In a positive aspect the Network for Social Work Management reinforces copyright and protections of intellectual property
for themselves as an entity and that of those with existing consents and control rights. The consent and protections of intellectual property are apparent
paramount issues that needed to be made clear to

Linkedin Case Study
I have been with my present employer over 16–years and have no prior experience using LinkedIn or social medias. At first, I was scared to setup an
account online where everybody would be able see my professional and personal experiences. Recognizing 2017 is a digital age with social media
sites, I decided to take advantage of the benefits it brings. LinkedIn is a source that job seekers, recruiters and businesses are turning to find
professional relationships. Most features through LinkedIn are free. There are some additional functions available with a small membership fee that
would be beneficial. This includes being able to see who has viewed your profile and how they found your profile. The setup process was easy and
took minutes.... Show more content on Helpwriting.net ...
I chose to outreach to two Team Leads, Process Improvement Analyst, Business Analyst/Quality Auditor, Subject Matter Expert, and Underwriting
Team Support Technician. Two of these individuals are no longer employed with SHOP through National Government Services. Two of these
people worked for Novitas Solutions in the past. One person is employed with Penn National Insurance and another moved to Arizona. I selected
this group of people to understand what skills and personalities they look for when interviewing, growth opportunities within their business, and a
better understanding on the benefits offered by the business. I chose three of these people because of the knowledge they have with the companies I
was interested in becoming employed. Five of the six people accepted my invitation to add me to their LinkedIn account. Understanding that people
are busy or may decide to not add me to their account, I also included a question to four of the six people. I asked two of the people about growth or
advancement opportunities within their company. Another person has experience with interviewing and reviewing resumes for financial and customer
service positions. I asked this person to provide me with a list of skills or personalities that she looks for when interviewing somebody for a

How Social Networking Negatively Spheres Of Life Either It...
Abstract: Purpose:
The main purpose of this paper is to find out pros and cons of social networking indifferent spheres of life either it is personal, social, educational or
professional. Digitalinformation system is not escape from its effects. The paper is also highlights anti–socialactivities increasing on these networks
along with suggestions/tips which can help the user toavoid the populace from the risks involved in social networking.
Design/Methodology/Approach:
The paper presents a comprehensive literature review andcommentary. An effort has been made to collect, organize synthesis and analysis various
preand post print literature. Finally, literature has surmised along with authors own experience onsocial networking.
Findings:
The study found that social networks are playing pivotal role in connecting peopleand reducing the barriers of time, resources and space for business
meetings, learning andsharing information. It also come out that the use of social networking is good for all but on theother hand when it looses the
control it may prove perilous. Some of important suggestions/tipshave been prepared based on review of literature and authors own experience, these
tips willhelp the users of social network to avoid the risk involved on these networks.
Originality/value:
The paper is very useful for all those who have interest in socialnetworking. The paper carries value to update users about pros and cons of social
networksalong with tips to avoid risks

Web Presence Is Essential For Success
As a business today, a web presence is essential to success. Every day millions of people are on the internet, looking for companies to do business
with. One of the best ways to grow your business is to utilize the tools that your potential customers are already using. Potential customers are
actively using the internet to find business like yours where they both research and purchase goods and services. While there are a number of way
to utilize these tools there are a a few best practices. If your business does not have a web presence in the form of a website or social media profile
there is little chance that those people looking for services you offer will find you.
A website is the most common form of online presence. Almost every... Show more content on Helpwriting.net ...
Another aspect of your business that is helped by your web presence is a professional email address. Email services like Google and Yahoo can
leave a bad impression on your customers. These services are free and designed to be used by individuals. By using an email that ends with
"@yourcompany.com" you instill confidence in a client that you are a professional. It is important to let your customers know that you use the right
tools to do the job and something as essential as communication should not be left to free tools for small time users.
Your website is also a useful tool for building customer relations. Through the internet, your customers can find traditional ways of finding your
business. A phone number and physical address can be easily added. More detailed information, like the best person to contact for different situations,
can help customers get through to the right person on the first phone call. Customers never enjoy being transferred from department to department and
will appreciate the quick, correct response. A customer who getsgood service without the run around is more likely to be a repeat customer.
There are many ways that a customer can get help without having to pick up the phone or get in the car. A website can provide your customers with
email addresses so they can start written, electronic correspondence. A form can be added to help make sure simple requests are formatted efficiently
and forwarded to the

Benefits Of Faceboo Social Media
Obesity signifies an unmistakable hazard to the health and safety of young adults. To the degree that obesity is a product of deliberate selections of
behaviors, people are implanted in social networks and are manipulated by the obvious presence and behaviors of others around them proposes that
weight gain in one individual may encourage weight gain in others. Viewpoints are effortlessly shaped and controlled, adversely disturbing their health
safety. Furthermore, since social devices can be persuasive it is possible that physiological imitation might occur; areas of the brain that respond to
actions such as eating food may be imitated if these actions are viewed in others. Although heavy social media use is associated with obesity,
comparatively marketing fitness membership programs on ... Show more content on Helpwriting.net ...
Clever marketers already know about this benefit which is one of the reasons why they were the first ones to use social media. Research has shown
that by creating social media strategies small businesses are creating new ways to connect with their customers. A recent survey revealed that the best
benefits of social media marketing are producing more business publicity, increasing trafп¬Ѓc, and increasing search engine rankings. All of these
beneп¬Ѓts are particularly imperative for small businesses with reduced capital as the owners frequently have many positions in the company and
consequently have many requests. Social media can play a major part in helping small business owners save money and cost by forming a way to
accomplish many assignments at the same time making sure that business operations are efficient and finances are taken care of. (Schaupp and
Belanger 187). The most important economic factor in social media marketing is the time it takes to understand the beneп¬Ѓts of all of the hard work.
Nevertheless, advertising costs could possibly be decreased or removed by taking advantage of using social

What is LinkedIn? Essay
LinkedIn
LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business
contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being
leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of
potential candidates through networking (Lewis, 2012).
Is the organization doing well?
Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to
have the benefit of being pioneer in ... Show more content on Helpwriting.net ...
Overall, the story of this company since inception has been positive as the company continued to expand its network by providing unique solutions to
its members (Parker et al, 2009).
VRIN:
ValueWith earning revenue of $522.2 million in 2011, LinkedIn has shown its potential to lead the professional networking market along with its
importance and value for professional organizations that are always looking for recruiting. In addition, this website holds greater value for professionals
from different walks of life to communicate and network on the internet.
RarityBeing the pioneer of creating a social network for professionals, LinkedIn will always have an edge however their niche is now being targeted
by some big names such as Facebook and Monster.com. So rarity element is lagging for the company as of now.
InimitabilityIn terms of targeted niche, the company seems inimitability however the innovative products being offered by the company are still
unique since other companies are still launching their business and are at initial stages.
Non–substitutabilityLinkedIn doesn't seem substitutable however with the rise in competition, the company will have to come up with innovative
products and revise its pricing strategy.
Source: Venkatesan et al, 2007
Innovation has been the underlining reason for the success of LinkedIn and the strategies positioning of the company in terms of its target market has

played a great role in making

LinkedIn Corporation
For the exclusive use of W. Zhou, 2015.
9–713–420
REV: MARCH 19, 2013
DAVID YOFFIE
LIZ KIND
LinkedIn Corporation, 2012
Jeff Weiner, chief executive officer of Mountain View, CA based LinkedIn Corporation (LinkedIn), reflected on how much LinkedIn had grown since
its founding in 2003. Since its inception, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout
the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet with $522.2 million
in revenue in 2011 and more than 150 million members in over 200 countries and territories.
Unlike other major social networking sites such as Facebook and Google+, LinkedIn focused ... Show more content on Helpwriting.net ...
It helps on two vectors. You raise money much more easily with that capability. If you can't raise money, you still have a valuable thing."3
One early LinkedIn executive described another turning point for the company:
In late 2005 or early 2006, we started to create these public profiles–versions of your profile that were indexed into Google. It made it easier to explain
why LinkedIn was valuable. Is someone going to Google you? Of course. Don't you care about what they find? All the Sex and the City references
about Googling people led to being able to explain to mainstream
America why it was so important.4
Dan Nye, formerly from Advent Software, replaced Hoffman as CEO in February 2007. Hoffman remained as the company's chairman and president
of products. He explained, "I knew I needed to hire a CEO. I know I'm strong and good at product vision, business strategy, [and] trends in the
Internet industry. I like to spend my time on business and product questions, rather than organizational things."5 The company continued to add
premium subscription products and corporate services, and in late 2007, introduced its Intelligent Applications platform, which enabled partners to
build LinkedIn features on their Web sites or deploy applications on LinkedIn's. In early
2008, the company announced that over 5 million of its 18 million members were based in Europe, and opened its first overseas office in London.
Early that year, LinkedIn also launched company profiles (in

Social Media And Social Networking
As technology grew, a new way to communicate has emerged also known as social networking. Social networking is known as "forms of electronic
communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas,
personal messages, and other content. (Meriam Webster)." Social networking has evolved over the decades starting off as only email to now many
different ways to communicate; along with the way that it is used has grown. While the benefits of social networking include ease of communication,
employment searches, health information and staying socially connected there are several negative aspects such as time wasted, cyberbullying, and
online criminal activity. Every day more and more people rely on technology to communicate. It has become a part of our daily routine whether it is
updating statuses or sending a quick message to a loved one. Social networking is using the available networks to communicate, share ideas, pictures
and connect with people all over the world. Some examples of the well–known social networks include but are not limited to Facebook, twitter,
Instagram and emailing. Social networking allows people to keep in touch with friends and family all over the world by using one of the many
social networks available. Social networks give people the ability to not only send messages and pictures but to also engage in online video chat in
real time. Over the past few years social

The Importance Of Social Media
Social media has gained a lot of popularity over the past few years and as a result of this popularity, other traditional Media have experienced decline
in both business and popularity. Over the past 40 years, we have experienced a radical change in how business is conducted and how people interact.
The introduction of personal computers, the Internet, and e–commerce have had a tremendous impact on how businesses operate and market. Social
media takes on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or
pictures, video, rating and social book marking. In the world, a social media like face book, twitter, Orkut, my space, skype etc., are used
extensively for the purpose of communication. The best way to define social media is to break it down. Media is an instrument on communication,
like a newspaper or a radio, so social media would be a social instrument of communication. In Web 2.0 terms; this would be a website that doesn't just
give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or
letting you vote on an article. Social Media sites are characterized by the inherent functionality that facilitates the sharing of information between users
within a defined network. The nature of Social Media allows for the initiation of conversation by either party. The size of the network is primarily a
reflection of the

How Social Networking Sites Have Become Powerful Tools For...
Social media websites have become powerful tools for recruitment and hiring in many organizations. Some organizations rely on these networks to
attract and screen talent. According to Davison and Maraist (2011), "A recent survey by the Society for Human Resource Management reported that
in 2006, only 21% of organizations had used social networking sites as an HR tool, but in 2008, 44% had used social networking sites for HR...the
same survey reported that 34% of organizations currently use social networking sites to recruit or contact potential applicants, and 19% plan to in the
future" (Davison, Maraist, & Bing, 2011). The internet overwhelmingly affects how business is conducted in the world today, mostly appealing college
graduates. ... Show more content on Helpwriting.net ...
Here are the main social networking sites and a brief summary of each site. Myspace is the oldest of the social networking sites and although at one
point it was the most popular of the sites its use has since declined. According to Chauhan, Buckley, and Harvey (2013), Myspace was the first widely
recognized social networking site and currently has approximately 25 million users. The authors explain Myspace's decline as being attributed to lack
of innovation and particular focus towards music, entertainment, and customization of the user's profile. Using Myspace for recruiting purposes would
not be recommended for your day to day recruiting purposes because of the informality of the content, unless one was recruiting for the entertainment
business then it would likely benefit the recruiter because they are able to get a clear depiction of the user by how they market themselves and how
they interact with the public and their fans.
Facebook was created soon after and completely took over, "Facebook.com is the world's most frequently visited website in the world" (Chauhan,
Buckley, & Harvey, 2013). Facebook alike Myspace,LinkedIn, and twitter allows users to create a personal profile that displays information about
themselves. On Facebook users can share information about their education, work experience, birthdate, contact information, hobbies, interests, political

Networking Strategies
NETWORKING STRATEGIES
Learning Objectives 1) Introduction 2) Define networking 3) Explain different types of networks 4) Examine why it's important to network 5) Discuss
different strategies of networking.
Introduction:
Today, people network by joining clubs, going to lunch with friends, attending conferences, joining industry associations, and going to alumni dinners
and reunions; others network with church members, school buddies, and community organizations. But what do these activities help them achieve in
return for their time and effort? Are they worth the investment? In other words, is there a right and a wrong way to network?
Essential Questions to Ask as You Network Do you know of anyone who might... Show more content on Helpwriting.net ...
Networking may not come easy to a lot of people. It involves meeting, conversing, and talking business with people, and for some it can be an
uncomfortable situation. Since networking is extremely important, though, the best thing to do is take it one step at a time. If the thought of being
around too many people scares you, try to arrive at a networking event a little early so that there are less people there. You can also consider taking a
colleague with you to break the ice and for support. Like with most things, the more networking you do and open yourself up, the easier it should get.
Online business networking:
Businesses are increasingly using business social networks as a means of growing their circle of business contacts and promoting themselves and their
business online. In general these business networking tools allow business professionals to build up their circle of business partners trusted to do
business with. By connecting these business partners the business networking tools allow individuals to search for certain business people within their
network. Through introductions, the members of these tools then can get in contact with new prospective business partners. Since businesses are
expanding globally, social networks make it easier to keep in touch with other business contacts around the business world.

Advantages And Disadvantages Of Social Networking Marketing

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