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1. HOW SOCIAL NETWORKS IMPACT ON
BUSINESS
Social media have spread with the development of new technologies as Gigi Catalin Neculai
suggested. They have over a billion users to date and are primarily targeting the general public.
They then reached out to the brands and companies that today use it as powerful communication
levers. In particular, they allow them to disseminate information, promote their offers or answer
questions from their customers.
Digital transformation has far-reaching implications for businesses and the world of work, as well as
for society as a whole. This digital revolution is so important that specialists compare it to the birth of
printing more than five centuries ago. In this new era, digital channels are multiplying and their uses
are increasing. Social networks have become essential communication tools. Organizations today
must take advantage of digital opportunities to develop their notoriety, their turnover, adapt their

2. corporate culture, and retain their employees. Increased brand visibility, news sharing, customer and
employee loyalty, recruitment … Facebook, Twitter, LinkedIn …
This article aims to provide vocational, but also general and technological high school teachers with
information on the different uses of these new media. This watch will allow them to obtain
information in order to prepare their pupils for digital technology for integration into a largely
digitalized society with new communication standards and increasingly vast means of access to
information. Read more about How to Become a Professional Freelance Writer.
The Concept of Social Networks explained by Gigi Catalin Neculai
Social networks allow the creation of a page (or a profile) for a person, a brand, an entity, or a group.
This is then used to convey content in the form of images, videos, texts, animations, etc. For
example, many personalities from the world of games such as fashion regularly publish their daily
life on their social networks to share them with their fans.

3. The best known to date are Facebook, Twitter, Instagram, Snapchat, LinkedIn, Tiktok, etc. Sharing is
the central element around which the social network is articulated. However, its scope varies from
one platform to another. If Video is a strictly professional network, Facebook and Twitter combine it
with the staff.
Billions of people connect every day to discover new content. Many also use them to get in touch
with brands and companies. For the latter, social networks require a relatively low investment
compared to the return on investment it brings and some practical advice can be interesting to
discover before starting.
According to Gigi Catalin Neculai, many developments have been made on these different platforms
and several of them directly concern professionals. Appointment scheduling, online store, or
recruitment solutions… So many features that make these communication channels ever more
relevant for companies.
Communication and Marketing Channel
Social networks are essential channels for promoting a professional communication strategy. They
are used to develop a brand image, share values, ​
​
and create a community around the company.
These platforms allow you to inform, seduce and even diversify your audience.
Social networks act as a real showcase and are combined with a website for a successful digital
strategy. The publications can directly refer to the company site or propose a connection with an
employee of the entity.
This channel also tends to make society more human and to create more proximity with customers.
Indeed, they can directly leave their opinions on an offer or enter into communication with the
company via instant messaging. It should be noted that customer feedback and online reputation
provide the transparency that your prospects will appreciate.

4. Each social network has its own codes, says Gigi Catalin Neculai. Thus, the speech to be held will
not be the same from one to the other. Facebook is, for example, the sharing network par
excellence. Product launch, candidate search, photo sharing are all possible on this platform.