The assignment basically presents the situation analysis of “Motive Ring”, which helps the customers to stay fit, keep track of the heart rate and track sleep.

1. Situation Analysis of Motive Ring

2. Introduction
• The presentation basically presents the
situation analysis of “Motive Ring”, which
helps the customers to stay fit, keep track of
the heart rate and track sleep.
• Both the internal setting and the external
setting has been thoroughly evaluated here.
• The customers, competitors, stakeholders
have been assessed along with the SWOT
analysis.

3. Background of company
• The Motiv firm has combined design and
technology to design the “Motiv Rings”.
• The rings help to track the heart rate, the
sleep and the overall fitness of the users.
• In the technological era, the ring creates
unique value for the customers (Motiv, 2018).
• The firm has incorporated technology with
design to make the customers fit and healthy.

4. Situation Analysis
• The situation analysis that has been carried out
encompasses the following:
1. Customer Analysis
2. Competitor Analysis
3. Stakeholder Analysis
4. SWOT Analysis and
5. The problem and opportunity statement.
• Both the internal and external setting of the
business has been evaluated here in order to get a
holistic picture of the innovative product.

5. Customer Analysis
• The customer base of smart jewelry includes
the health conscious customers including
young people, middle-aged people and the
elderly population.
• The customers of the digital rings are able to
keep a track of their fitness thanks to the
Motiv Rings. The customers are able to
enhance their health conditions by wearing
the rings (Digital Jewellery, 2018, p 190).

6. Competitor Analysis
• In the technology-prone era, digital jewelry is
the latest trend which increases the
competitive intensity of Motiv business.
• Some of the major competitors of Motiv Ring
are Blinq Smart Ring, ORII Ring, and NFC Ring.
• The high level of competition increases the
pressure on the business to focus on design,
innovation, technology and fitness
(Wareable.com, 2018).

7. Stakeholder Analysis
• Stakeholders are the ones who have some interest in
the business. The major stakeholders of Motiv rings
include the fitness enthusiast customers, the
community, the urbanized people and the suppliers
(Worldbank.org, 2018).
• The stakeholders of the firm play a vital role to
influence its survival and sustainability in the dynamic
market setting.
Keep Satisfied Manage Closely
Health conscious
customers Employees
Customer Executives
Monitor Keep Informed
Competitors Investors
Government Suppliers

8. SWOT Analysis
• Strengths – The major strengths of Motiv rings include the
combination of fashion, fitness and innovation.
• Weakness – The major weakness is the need to strengthen
the supply chain of the firm to offer value to the customers.
• Opportunity – Motiv has the opportunity to incorporate
technology with fashion and fitness that can attract the
health-conscious audience (Staff, 2018).
• Threat – The rapid evolution of technology poses major
threats before Motiv business. The increase in the
competition putts additional pressure on the firm.

9. Problem and Opportunity Statement
Political Economic Social Technological
The government
regulations and the
legislation would
influence the
technological model of
the business.
The economic stability
and interest rates in
the nation would
influence the
profitability and
sustainability of Motiv
business.
The income level of
the people directly
influences the demand
of the rings
The dynamic
technological setting
would force the
business to incorporate
new and innovative
features in the digital
rings.
In the dynamic market context, the major problem that Motiv Ring would
face relates to the dynamic nature of technology. But at the same time, it
has the opportunity to create unique value for the target audience by
focusing on fashion, fitness and innovation.
PEST Analysis

10. Conclusion
• Motiv Ring is a unique product that has the scope to
create value for the business and its stakeholders.
• The internal and external analysis indicates that the
rings combine fashion, innovation and fitness and
help the users to lead a healthy life.
• Marketing Analysis Assignments are being prepared
by our marketing experts from top universities which
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11. References
Digital Jewellery. (2018). Retrieved from http://data.conferenceworld.in/Newton/18.pdf
Motiv. (2018). Fitness Tracker, Sleep Tracker & Heart Rate Monitor | Motiv Ring. [online] Available at:
https://mymotiv.com/ [Accessed 18 Aug. 2018].
Staff, I. (2018). SWOT Analysis. Retrieved from https://www.investopedia.com/terms/s/swot.asp
Wareable.com (2018). Put a ring on it: The best smart rings. (2018). Retrieved from https://www.wareable.com/fashion/best-smart-
rings-1340
Worldbank.org (2018). What is Stakeholder Analysis?. (2018). Retrieved from
http://www1.worldbank.org/publicsector/anticorrupt/PoliticalEconomy/PDFversion.pdf