The Big Tobacco Company discussed in this marketing assignment is utilizing social media as a weapon to trap the young generation of society with smoking addiction.

1. Marketing Assignment: Ultimate Guide
To Advertising Trends In 2019
Summary of the key issue
The Big Tobacco Company discussed in this marketing assignment is utilizing
social media as a weapon to trap the young generation of society with smoking
addiction (Anguiano et al., 2017). The barbarism in the social media by the young
one is spreading with the hashtags caption. This is considered to be a severe
downfall of the youth generation. This is befooling law and order from banning
smoking.
Explanation of issues’ importance
The problems are major to save the youth community of a country. The young
generation is being a soft target of the party-goers. These people behind the back
instigating the young age for participating in adventure and upload photos in the
social media. Thus, it is destroying the healthy organic culture of social media
(Jawad, Abass, Hariri &Akl, 2015). This company behind the scene is promoting
its business in the name of various adventures and sponsoring the tobacco. The
impact is affecting the society in this way where the anti-tobacco team, namely
Tobacco-Free Kids, spots the photos of the smoking young people in social media.
The influencers are inviting the younger to smoke a cigarette, which is a matter of
great concern.
Reflective analysis
Tobacco companies are always taking attractive marketing moves to promote
their business. The tobacco was banned in 1971 by the U.S. Congress from the
regular and popular broadcasting medium. But in return, this company started an

2. outdoor advertisement through magazines (Unger et al., 2018). The tobacco
company personnel hold a strong belief in capturing the young mind as they are
easy to be tempted by the addiction. The World Health Organization in 2015
banned the tobacco advertisement throughout the 168 countries, and near of
2010, the U.S. had ceased lots of Big Tobacco's publicity. The Big Tobacco aims
the Face book, Instagram for spreading its wings to the youths (Jawad, Abass,
Hariri &Akl, 2015). The social media proved to be irresponsible to control the
smoking advertisement and control the child to publish smoking photos. The
Tobacco companies were careful after receiving a letter from law and order, but
they seem to be in a safe position as their influencers were above the age of 18.
Further investigation reports the fact of the youth engagement of cigarette
smoking under the existing law and regulations very cunningly (Hébert et al.,
2017). The report shows the effect that countries like Indonesia and Philippines
Tobacco Company are hiring the influencer with small followers on Facebook and
Instagram and instigating them to post on the tobacco-sponsored adventure.
Some Bid Tobacco invites people on Facebook to join their parties after
answering a few questions on the page of Facebook (Anguiano et al., 2017). And
this helps them the further pop up sending in the public pages. After that, the
younger who attends the party served lavishly and the attractive party attendant
offer to smoke cigarettes and to pose for the picture on the dance floor, which is
designed by the cigarette pictures. This reflective analysis is intended for saving
social media from exploitation (Jawad, Abass, Hariri&Akl, 2015). This marketing
assignment notifies about the recent unobserved of the Big Tobaccos of the social
media and a petition from the U.S. Federal Trade Commission is urging for the
investigation of the smoking advertisement. It is not easy to regulate the press of
the modern age, but hopefully, it is desired to monitor global smokers to prevent
health problems.

3. Summary of key issues discussed in marketing assignment
Marketing trends are changing rapidly now. The launching of new technology
changes the marketing strategy ("The Ultimate Guide to Marketing Trends in
2019", 2019). The new techniques are coming in marketing annually, quarterly or
even monthly. This attracts the audience and connects the audience with the
market. So, the marketers have to keep them up to date with new technology
adoption to be ahead in the game.
Explanation of issues’ importance
The new marketing trends adoption is key to success to stick to the competition.
The strategy needs to be changed through the previous one that works well in the
market. The marketer has to accept and follow the new trends to stay ahead
which will affect in success ("The Ultimate Guide to Marketing Trends in 2019",
2019). The marketer should be careful about the marketing trends as it allows
solving some issues like –
 The way a consumer shops and verifies the marketer’s products and
services with the other marketers.
 To keep the idea about the behaviour of the consumers.
 To know the nature of the audience and make them target by
understanding their needs.
 By accepting the changes in the market, the marketer can save his money.
 To survive among the other competitors and to achieve the place in the
market ("The Ultimate Guide to Marketing Trends in 2019", 2019).
Reflective analysis
The marketing world has changed and so the marketing trends types. Some
popular marketing trends can develop the business and keep about the
knowledge the marketer will be successful. The marketing trends are following –

4. 1. Social media marketing trends.
2. General marketing trends.
3. Content marketing trends.
4. Search Engine Optimization trends.
5. Technology marketing trends.
6. Privacy marketing trends.
Social media marketing trends
In the U.S. 77% of people use social media for shopping and globally the number
is higher. This medium helps the marketer to connect with consumer closely
("The Ultimate Guide to Marketing Trends in 2019", 2019).
The marketer needs to involve its consumers with transient and permanent
social media content to perform better in different fields.
Transient social media marketing
Using social media apps like Facebook, Instagram, twitter the marketer can pull
huge consumers. The transient social media content creates the video and photos
of the products and this appears on the screen for 24 hours. The stories of the
content can be edited with GIF, coloured Text, and adding many more functions
to snatch the consumer attention.
Permanent social media
The permanent social media content can stay on the Instagram and Face book
page for a long period. If the consumer wants to have the New Year products, it
will be available. Using both transient and permanent social media content
marketing the marketer will enlarge the business arena ("The Ultimate Guide to
Marketing Trends in 2019", 2019).

5. General marketing trends
These trends discussed in this marketing assignment helps the marketer to meet
the audience's needs with two general trends – inbound marketing, and the
process of using the consumer as the promoter.
The outbound marketing approach is less effective in meeting the outlook
whereas inbound marketing is much effective as it requires caring about the
quality of products, consumer's requirements.
On the other hand, the improved marketing system and attention towards the
customer service and the training team to care about the customer requests and
issues is a very helpful strategy to pull the consumer (Yadav & Rahman, 2018).
These satisfied consumers will later on the market for the marketers by
promoting online.
Content marketing trends
Nowadays all types of marketing entities are promoting their business through
blogs, strong content, and content related ads by paying to target the consumers.
Search Engine Optimization trends
SEO is the organic traffic of the online market. The SEO improvement helps to
grow inbound marketing. SEO is important to find the information for the
consumer of the company products in Google on the top. Not only the textual
search but also the voice search implementation is a good trick for the business
("The Ultimate Guide to Marketing Trends in 2019", 2019). The SEO should be
also mobile-friendly as many consumers shop through the mobile.

6. Technology marketing trends
Technology is changing faster. The technology provides an advantage in
marketing. The AI (Artificial Intelligence) sorts out the tasks of learning, looking,
talking, socializing and issue solving. When these done by the computer and
regards as AI. The VR (Virtual Reality) and (Augmented Reality) AR improves the
experience of the online consumer (Stephen & Lamberton, 2016).
Privacy marketing trends
The consumer data and information security are desirable. The data is very
valuable in the marketing world with the concern of the consumer safety and
protection. This is a company responds to secure consumer data and assure the
consumer. The organization has to assure the consumer that the data has been
collected legally and safely and will be protected with respecting the Consumer's
rights (Mukkamala et al., 2015).

7. Reference
Anguiano, B., Brown-Johnson, C., Rosas, L. G., Pechmann, C., &Prochaska, J. J.
(2017). Latino adults’ perspectives on treating tobacco use via social media. JMIR
mHealth and uHealth, 5(2), e12.https://mhealth.jmir.org/2017/2/e12/
Hébert, E. T., Case, K. R., Kelder, S. H., Delk, J., Perry, C. L., & Harrell, M. B. (2017).
Exposure and engagement with tobacco-and E-cigarette–related social
media. Journal of Adolescent Health, 61(3), 371-
377.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5572318/
Jawad, M., Abass, J., Hariri, A., &Akl, E. A. (2015). Social media use for public
health campaigning in a low resource setting: the case of waterpipe tobacco
smoking. BioMed research
international, 2015.https://www.hindawi.com/journals/bmri/2015/562586/
Mukkamala, R. R., Sørensen, J. I., Hussain, A., & Vatrapu, R. (2015, June). Detecting
corporate social media crises on facebook using social set analysis. In 2015 IEEE
International Congress on Big Data (pp. 745-748). IEEE.
Stephen, A. T., & Lamberton, C. (2016). A thematic exploration of digital, social
media, and mobile marketing research's evolution from 2000 to 2015 and an
agenda for future research. Marketing assignment Journal of Marketing, 80(6).
The Ultimate Guide to Marketing Trends in 2019. (2019). Retrieved 25 August
2019, from https://blog.hubspot.com/marketing/marketing-trends
Unger, J. B., Urman, R., Cruz, T. B., Majmundar, A., Barrington-Trimis, J., Pentz, M.
A., & McConnell, R. (2018). Talking about tobacco on Twitter is associated with

8. tobacco product use. Preventive medicine, 114, 54-
56.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6644040/
Yadav, M., & Rahman, Z. (2018). The influence of social media marketing activities
on customer loyalty: a study of e-commerce industry. Benchmarking: An
International Journal, 25(9), 3882-3905.