Brad Hargreaves of General Assembly for Knowledge Stream
HELLODigital OctoberApril 2013
GENERAL ASSEMBLY TRANSFORMS THINKERS INTOCREATORS THROUGH EDUCATION ANDOPPORTUNITIES IN TECHNOLOGY, BUSINESS, ANDDESIGN.WHAT IS GENERAL ASSEMBLY?
51,000 STUDENTS TO DATE8 ACTIVE CAMPUS LOCATIONS45,000 SQ FEET OF GLOBAL REAL ESTATE150+ HIRING PARTNERS22 FORTUNE 500 CLIENTS8500 HOURS OF CURRICULUM DEVELOPMENT1,000+ GRADUATES OF INTENSIVE PROGRAMSHIGHLIGHTS 3
HOW WE GOT HEREOVERVIEW‣ Launched in January 2011 in NYC as a space fortechnology, entrepreneurship and design‣ Offered hour-long evening classes‣ Saw community demand for practical education‣ Offered first 12-week course in late 20114
GA OFFERS SKILLS-BASED EDUCATION ON TOPICSIN TECHNOLOGY, BUSINESS AND DESIGN.PRODUCTSWEB DEVELOPMENTIMMERSIVEFRONT-END WEBDEVELOPMENTBACK-END WEBDEVELOPMENTPRODUCTMANAGEMENTDIGITALMARKETINGBUSINESS FUNDAMENTALS& TACTICSDATASCIENCECOMPUTER SCIENCEFUNDAMENTALSUSER EXPERIENCEDESIGN
CONTEXT:OVERVIEW‣ High youth unemployment rates around the world‣ 23% in EU, 16% in US under the age of 25‣ Traditional colleges aren’t focused on teaching skills‣ Number of computer science graduates in US hasfallen over the past 25 years7
GA EDUCATIONAL PHILOSOPHY:OVERVIEW‣ We start in the workplace‣ We partner with practitioners‣ We teach through application and practice‣ We iterate with each experience of the course8
PHASE 1: DISCOVER & DEFINEOVERVIEW 9PHASE 2: DESIGN & DELIVERDISCOVER: Interview hiringmanagers and practitionersDEFINE: Understand ourtarget audience and outlinestudent learning objectivesDESIGN: Working closely withpractitioner-instructors todesign or redesign the courseDELIVER: Observing class,debrief with instructors, andanalyze feedbackWE APPROACH CURRICULUM DEVELOPMENT IN AN ITERATIVE MANNER – OUR CONTENT IS IN APERPETUAL “BETA” AS WE’RE ALWAYS IMPROVING.
• Relevant curriculum & instructors• Access to a network of similarly-motivated professionals• Opportunities to practice & hone skills• Preparation for job readiness• Blended education and employment• Direct connections to employers10OUTCOMESOUTCOMES @ GA:
Ø Total number of graduates in first class: 17Ø 94% of graduates went on to achieve desired outcome after 1.5 monthsØ (1 more coming!)Ø Outcomes included companies such as:as:11CASE STUDY: OUTCOMESWEB DEVELOPMENT IMMERSIVE
BUSINESS FUNDAMENTALS AND TACTICSCASE STUDY: OVERVIEWØ Focus on developing skills with practical applications that allow individuals to tacklebusiness problems from day oneØ McKinsey partnership:Ø Feedback on curriculum and course objectivesØ McKinsey alums as teachersØ Collaborative admissions process14
BUSINESS FUNDAMENTALS AND TACTICSCASE STUDY: PROCESS- Identified learning outcomes- Identified target audiences for course- Developed session topics and real world application- Developed course projects using real world companies- Iterate with McKinsey for feedback and additional input- Sourced instructors from McKinsey current employees and alumni15
GA EDUCATIONAL PHILOSOPHY:OVERVIEW‣ We start in the workplace‣ We partner with practitioners‣ We teach through application and practice‣ We iterate with each experience of the course16