Hacking the unconscious mind: the logic behind a bitcoin movement
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Meta-media analysis of the juice behind the unconscious trends in society, why they're popular, and who the bitcoin and blockchain world should be targeting. https://www.youtube.com/watch?v=r-RZjJor3Tk presented at TNABC: Miami in January of 2015.
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Hacking the unconscious mind: the logic behind a bitcoin movement
- 1. Hacking the Unconscious Mind The Logic Behind a Bitcoin Movement
- 3. YOU’RE UNCONSCIOUS The Power of All / Mass & Mind Marketing
- 7. DO YOU LIKE THIS?
- 18. NATIONAL PRIDE
- 20. WHAT DO BUTT IMPLANTS HAVE TO DO WITH BITCOIN?
- 21. EVERYTHING.
- 22. THE STATE OF THE ECONOMY
- 23. YOU’RE CONSCIOUS
- 24. YOU’RE CONSCIOUS The Power of One / Math Marketing
- 34. LIBERTARIAN
- 35. CYBERCRIMINAL
- 37. CURIOSITY
- 39. JUST MAKING SURE I HAVE YOUR ATTENTION. I MEANT TO SAY....
- 40. PROFIT
- 41. & POLITICS
- 42. WHO SHOULD WE BE TALKING TO?
- 43. GLOBETROTTERS
- 44. MILLENNIALS
- 45. WHY MILLENNIALS?
- 48. ELITE / BUSINESS TRAVELERS currency exchange, aint nobody got time for that
- 49. GETTING WOMEN TO SMOKE AND CURING CANCER. OUR NEXT STEPS. Read more at http://www.brainyquote.com/quotes/keywords/good_and_evil.html#W1XRya5kkeuxg7lb.99
- 51. PEOPLE LIKE TO SAY THE CONFLICT IS BETWEEN GOOD AND EVIL. THE REAL CONFLICT IS BETWEEN TRUTH AND LIES. - (Don) Miguel Angel Ruiz
- 52. Thank you. -Toni Lane Casserly, TLC.
Editor's Notes
- Marketing is vilified and villainized in the bitcoin community. Many people are afraid of products lacking in technical substance taking advantage of unaware supporters. There is a dire need for highly effective marketing to translate these deeply fascinating technical ideas into metaphors which are relevant Marketing, real marketing, is about telling the truth. Tell the truth and people will listen to you.
- First line of Propoganda by Bernays:“THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” Responsible for the “banana republic” which many of you may not know, is the chiquita banana family purchasing political power in guatemala. Bernays's most extreme political propaganda activities were said to be conducted on behalf of the multinational corporation United Fruit Company (renamed Chiquita Brands International in 1984) and the U.S. government to facilitate the successful overthrow (see Operation PBSUCCESS) of the democratically elected president of Guatemala, Colonel Jacobo Arbenz Guzman. Bernays's propaganda (documented in the BBC documentary, The Century of the Self), branding Arbenz as communist, was published in major U.S. media. According to a book review by John Stauber and Sheldon Rampton of Larry Tye's biography of Bernays, The Father of Spin: Edward L. Bernays & The Birth of PR, "the term 'banana republic' actually originated in reference to United Fruit's domination of corrupt governments in Guatemala and other Central American countries."[3] Mans desire should overpower his needs.
- Where did these ideas come from? Roots.
- Nephew of Freud. people are naturally unconscious and chaotic, driven by primal and sexual desires; organize them Your unconscious desires are consumer goods - bernays translation of the idea into products bernays popularized freud through his extensive PR connections Examining inner feelings subverts control. An unexamined life is an empty commodity. centralized power unleashes the most primal desires in humanity. Freud saw these propaganda techniques being used for war, Bernays used them for what he described as “peace”. Mans desire should overpower his needs.
- The Beauty Economy Venezuela has produced six Miss Worlds, seven Miss Universes, six Miss Internationals and two Miss Earths
- In 2006, Venezuelans were leading with the US in terms of their stance on National Pride.
- The beauty economy is thriving and these ideas are marketed to women so extensively, that they are altering their intestines in pursuit of pride. Butt implants aged 12, waists crushed into painful straps for weeks, plastic mesh sewn onto tongues to make it painful to eat and intestines removed by 16: Inside the extreme Venezuelan 'beauty factories' where girls go to shocking lengths to become Miss World Venezuela has produced six Miss Worlds, seven Miss Universes, six Miss Internationals and two Miss Earths Parents push their daughters into academies as a way out of poverty
- All of this beauty is an illusion, just as the stability of the state. Where there was once national pride, there is now absolute misery. According to the 2013 Global Misery Index Scores, Venezuela was ranked as the top spot globally with the highest misery index score. This pain is our opportunity and the condition is global. These economies are target 1 for mass adoption. What is so interesting about Bitcoin as the internet of finance? Currently, 70% of the holding market consists primarily of wealthy, white male investors in their 40s. I call this group the MANIFEST DESTINY demographic. The success of their investment, if we get bitcoin into the hands of those who will depend on the system to replace their financial infrastructure, will also be contingent on the economic success of the unbanked or those who are victimized by their economies.
- the power of one / math marketing Step 1: Direct Marketing push, 1 to 1, inhuman Step 2: Mass Marketing push, 1 to all, unconscious Step 3: CRM pull, 1 to 1, human Step 4: Digital Data pull, unconscious, human to computer big data is smart data predictive analytics for your mind not all marketing is bad
- Demographics are antiquated measures to homogenize a population. While useful for sweeping measurements, the value is in the minutiae, the finest details of character trails for every person on a highly monitored web. interest graphs from social networks, behavioral data from search outlets and life cycle forecasting
- Social Profile Data Profile data from social networks consist of all the fields users grant permission for brands to use on their behalf. Most things that users track on social networks can be leveraged to create a closer relationship with a customer. Fields like relationship status, alma mater, interests and occupation can all be managed through social profile data management tools. Social profile data is the critical cornerstone of psychographic insights. The level of nuance and insight provided by social data, when compared to standard demographics, is the difference between performing surgery with a scalpel or a butter knife. Previously unimaginable questions are now routine: Are customers who kayak more likely to buy water shoes than those who canoe? Who is more likely to spend over $100 on an order: Seattle Seahawks fans or Seattle Mariners fans? Are your customers more likely to purchase when they move across the state or across the country? In addition, companies such as GraphEffect are measuring purchase intent by doing semantic analysis on Facebook status updates. This type of qualitative analysis can move users into specific marketing funnels from their very first online experience with your brand. Behavioral Data Retargeting advertising messages is gaining popularity among marketers, but its very success has jeopardized its effectiveness. Ads that follow users around the web have been implemented — usually poorly. Every ad network quickly incorporated the ability to place cookies in users' browsers, and display specific ads to them any time they visit a site that’s part of their networks. The next generation of ad targeting will focus more on telling the customer a story over time, based on specific behavior triggers. That means ad networks and clickstream data aggregators will work together to trigger when a customer moves forward in a mental model toward a purchase event. Site content and product recommendations will also be informed by clickstream analysis. Companies such as RichRelevance, Certona, Baynote and Monetate all offer the ability to personalize information to specific visitors based on their behavior. Leveraging those alongside a payload of social profile data can turbocharge those services from the first moment a new user visits a site. Customer Lifecycle Data Social profile data can also be used to predict customer lifecycle. Imagine knowing not only if a customer has children, but the exact ages of those children. In addition, key indicator purchases, like buying diapers for the first time, indicate a customer entering a new lifecycle. Other key indicators, like shipping address changes, first purchases of furniture, or first purchases of substantially higher-value goods can all indicate the start of a new customer mentality and behavior pattern. These patterns are predictable, so you know the future behavior of high school seniors by looking at the current behavior of college freshmen. By using demographics alone, all high school graduates would be marketed to identically. Using psychographics, we know who is likely to be interested in specific product or content recommendations at a specific time — such as when they actually start their first day of college. This vision is starting to gain traction among serious marketers. At the 2009 Internet Strategy Forum, Xerox’s VP of Interactive Marketing, Duane Schulz, said that a 1% clickthrough rate was a huge failure — even though it is 10 times the industry average. In his mind, a successful campaign would never waste 99% of its impressions. Using psychographic data, you don’t have to waste any impressions. We have seen a similar upheaval in marketing before. In the 1960s, marketers who embraced the power of television, broad-based insights into psychology and demographic data created world-class brands and billions of dollars in value. At that time, if you didn’t advertise on TV, you lost. Today’s new tools offer a similar choice: Build a deep understanding of your customer, or risk irrelevance.
- Where do we find this data for people in bitcoin?
- Very challenging to find a our people are often all too aware of the measures being taken to understand their deepest desires.
- Our community is pesudo-anonymous (and for good reason), so who do we connect with to deliver our message? If we can’t understand everything about our people, we can understand global pain points in various economies and work to solve those for a larger human purpose. Here’s what we do know. Target 1 (economies like Venezuela) have the biggest problem. Who else should we be talking to?
- Why are people motivated to be interested in bitcoin? These are the emotions you need to spark with your brand.
- When searching for flight prices, people who are inclined to use deal sites will be psychologically accustomed to seeing prices evolve over a period of days with notifications built in to show when flight prices drop past the initial level of intended purchase travel also generates a great deal of data, which will be fantastic for anyone who wants to speak with our community to learn more about the people who make their business thrive and their needs.
- 18-33 The group accounts for nearly one quarter of the U.S. population and spends more than $72 billion annually on consumer packaged goods alone 53 percent of millennials use coupons from home 54 percent are influenced by shopper loyalty discounts 37 percent are swayed by signs and displays in the store 15 percent acknowledge online advertising lack of economic trust disillusioned with commodities and cheap advertising
- Pew Research Center surveys show that half of Millennials (50%) now describe themselves as political independents and about three-in-ten (29%) say they are not affiliated with any religion just 19% of Millennials say most people can be trusted, compared with 31% of Gen Xers, 37% of Silents and 40% of Boomers Millennials are also the first in the modern era to have higher levels of student loan debt, poverty and unemployment, and lower levels of wealth and personal income than their two immediate predecessor generations (Gen Xers and Boomers) had at the same stage of their life cycles.9
- entering into the market/building habits open to innovation frequently found to be global travelers, spending their money on experiences natural advocates fraying from the tradition of institution and often found questioning norms maturing into salary earning, family building young professionals and parents with a unique financial perspective compared to older demographic groups
- Business Travelers Will use bitcoin for utility Accustomed to the frequent flyer mindset, easily translatable metaphor
- efforts to market to the masses hbo documentary sundance music festival - would love to speak with you all about this
- bitcoin is mathematical truth for our modern distributed pangea. I would love to speak with you all about working together to bring a greater truth to this world.
- Questions?