The document summarizes a panel discussion on social media in the enterprise. The panelists were Peter Hobby from USAID, Mary Abraham from an international professional services firm, and Kate Pugh from IBForum and AlignConsulting. They discussed their experiences implementing and using social media and enterprise 2.0 tools within their organizations. Topics included challenges, lessons learned, and best practices around social media adoption and knowledge sharing. The moderator was Tom Short from a global professional services firm.

1. Social Media in the Enterprise: the future is hereHow can we make it work? siKM Leaders Call Tuesday, October 18, 2011 Host: Tom Short

2. Today’s call: Panel Format Our Panelists: Peter Hobby Mary Abraham Kate Pugh Tom Short (Moderator)

3. Peter Hobby

4. Social Media at USAID Background/overview Organizational challenge/issue Proposed solution Implementation Approach Results Lessons Learned 4

5. Mary Abraham

6. Using Enterprise 2.0 to Enhance Knowledge Sharing VMaryAbrahamAboveandBeyondKM.com

8. Why tilt at email windmills?

9. There is no substitute for hands-on experience

10. Be prepared to experiment over and over again.

12. How big does your network need to be for you to see the benefits of the network effect?

13. If the 90-9-1 Participation Inequality Rule is correct, how do you improve participation rates in your E2.0 project?

14. Make it easier to contribute

15. Design matters

16. Edit, don't create

17. Start with templates, not blank screens

19. Kate Pugh

20. Social Media for a Digital Workplace October 18, 2011 Katrina (Kate) Pugh IBForum katepugh@ibforum.com www.ibforum.com AlignConsulting and Columbia University katepugh@alum.mit.edu www.alignconsultinginc.com Sharing Hidden Know-How(Jossey-Bass/Wiley, 2011) (c) 2011 AlignConsulting 11

21. IBForum’s Yammer experience (and other social media) 12 (c) AlignConsulting

22. Some Reading Building the social media ecology (IBForum Blog) in two parts: http://www.ibforum.com/2011/06/29/building-the-social-media-ecology-%e2%80%93-part-one/ and http://www.ibforum.com/2011/06/29/building-the-social-media-ecology-%e2%80%93-part-two/ Sharing Hidden Know-How (Jossey-Bass, April 2011) “Knowledge Jam: Three Disciplines to Beat the Merger Performance Odds,” Ivey Business Journal, July/August, 2011. Conversation Channels insight Into Action (Nonprofit Webinar Series recorded video/webinar, Sept, 2011) (c) 2011 AlignConsulting 13

23. Speaker Bios

24. Peter Hobby Peter Hobby has been managing and implementing KM activities for more than 10 years for government and non-profit clients. Most recently he has been responsible for the KM portfolio at a private consulting firm supporting federal clients with facilitation, live events, webinars and social media. Prior to that engagement, he managed USAID's Knowledge Services Center responsible for the Agency's research staff, library, document repository and KM business analysts. He was also lead technologist for USAID's Knowledge for Development Program - contributing to the Agency's strategy and managing enterprise collaboration tools - and KM Director for a large non-profit supporting improved business development with facilitation techniques and social media for internal communications and coordination. Speaker Bios

25. V. Mary Abraham V. Mary Abraham helps lead the knowledge management / knowledge sharing efforts within an international professional services firm. In addition to content creation and content management activities she carries out on behalf of various practice groups, she also leads her firm’s effort to enhance knowledge sharing through the use of enterprise 2.0 tools. Ms. Abraham is a frequent speaker and writer on knowledge management and social mediaissues. Her blog, AboveandBeyondKM.com has wide readership. She has served on the advisory boards of the Practical Law Company and KMers.org (an online forum for knowledge management personnel). In addition, she has been a member of the conference planning committee for the International Legal Technology Association since 2009. She has been honored by her peers as a thought-leader in the areas of knowledge management and Enterprise 2.0. October 2011 Speaker Bios

27. Kate has articles in Harvard Business Review, NASA Ask Magazine, Dashboard Insight, IBM Syn.Chrono.us Blog and Ivey Business Journal.(c) 2011 AlignConsulting 17

28. Tom Short I am a professional management consultant, analyst, researcher and strategic problem solver. I have worked with blue chip clients in a variety of industries on four continents. I help clients identify and prioritize innovations that will best support strategic intent and profitability. These innovations can include new ways to leverage existing resources like infrastructure, technology and human capital, as well as looking to take advantage of emerging technology, business models, etc. One of my specialties is knowledge management, which focuses particularly on human capital, including tacit knowledge, skill and expertise, and how these can be better leveraged by an enterprise to improve productivity and innovation. In my current position with a global professional services firm I am an internal knowledge services practitioner. My past roles include consulting positions with IBM, Gartner, Coopers & Lybrand and boutique firms. Speaker Bios