2018 NC Tech 4 Good Presentation - Shannon Ritchie

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Unlock Your Content
& Increase Engagement

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@shannon_ritchie
Shannon Ritchie
Founder & Consultant, Nectar Strategies
Policy wonk, tech lover, and social justice advocate.
I make digital communications easier for nonprofit organizations.
Was most recently Dir. of Digital & Innovation @ AJ Fletcher Foundation
Founder of SpeakUp NC & Co-Founder of The Vote Against Project
Baseball mom, Bull City lover, Backyard gardener

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Collaborative Notes
https://goo.gl/3HYcWf

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HTML PDF
Interactive -- links, forms, embedded audio/video, etc.
Easy to change/update content
Responsive & accessible for visually impaired people
Retains exact appearance of document.
Lower cost (only producing content once)
Easy for folks to print and share/reference in hard copy.

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About Us
Write here a great
subtitle

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What do I do now?
1. Take screenshots and
share on twitter.
2. Go to original source
and see what I can find.
3. Move on.

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Coming together is a beginning;
keeping together is progress; working
together is success.
— Henry Ford
“
Yes, I’m a data nerd/policy wonk who finds this fascinating.
I know other data nerds/policy wonks who would find this even more fascinating.

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Screenshots
Easy to quickly share
Audience has to know how to do it, can’t highlight with some embed tools, can’t
copy/paste for use in sharing & attribution, can’t share images/charts

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Meet Our Team
Write here a great subtitle

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Meet Our Team
Write here a great subtitle

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What’s my communications strategy?
Who’s my targeted audience for this info?
(Who are the decision-makers who need to
access this information?)
Advocates
Donors
Elected Officials
Policymakers
How do they prefer or need to access this?
What do I want them to do with the info?
Ask yourself…

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Benefits of Web/HTML Content
Navigation
Content is part of website &
provides seamless transition &
Oppt. for user to explore site.
Accessibility
PDFs lack information & tags
for screen readers to support
visually impaired people.
SEO & Tracking
PDFs are indexable but only if you
can copy/paste the text. HTML
enables better tracking
Sharing
Visitors can download, share,
copy/paste content more easily
for use on social media.

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Mobile View of PDF

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Mobile View of Web Content

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About Us
Write here a great
subtitle

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Other Options

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Tagging a PDF

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Meet Our Team
Write here a great subtitle

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shannon@hellonectar.co
www.hellonectar.co
@shannon_ritchie
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