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WILL HANKE
Will Hanke
• 20th Year in Business
• 13th Year teaching SEO
• 7th Year at Expo
What’s Working Now?
• SEO in 2018
• Paid Advertising
• Emergence of Chatbots
• Social Media Automation
• Influencer Market...
Search Engine Optimization (SEO)
SEO in 2018
1. Link Building
2. Snippets & Rich Data
3. Voice Search
4. Visual Search
5. Mobile First Index
1. Link Building
Link Building – Guest Blogging
2. Snippets & Rich Data
Featured Snippets
Featured Snippets
Featured Snippets
Featured Snippets
Rich Snippets
3. Voice Search & Digital Assistants
4. Visual Search
5. Mobile First Index
Paid Advertising
T R A F F I C
Chatbots
manychat.com
Social Media Automation
Influencer Marketing
Influencer Marketing
“…a form of marketing in which focus is placed
on influential people rather than the target
market as...
• Identified 100 ‘micro
influencers’ on IG
• Asked for cool shots of
the shoes they were
already wearing
• If used, mentio...
• Wanted to be linked to
fashion & beauty
• Found ‘lifestyle bloggers’
and asked for pics of their
daily oufits with produ...
• To promote 2016
Keepsake Ornaments
• Asked families to share
personal, tender
moments from their
holiday season
• Used s...
Building Relationships
Let’s Review
• SEO in 2018
• Link Building
• Rich Snippets
• Visual Search
• Voice Search
• Mobile Indexing
Let’s Review
• SEO in 2018
• Link Building
• Rich Snippets
• Visual Search
• Voice Search
• Mobile Indexing
• Paid Ads (FB...
Building Relationships
Thank You!
RedCanoeMedia.com
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
Digital Marketing and Social Media in 2018
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Digital Marketing and Social Media in 2018

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Get tips on boosting the exposure of your website in 2018. Tips for SEO, Attracting reporters, Influencer marketing and more.

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Digital Marketing and Social Media in 2018

  1. 1. WILL HANKE
  2. 2. Will Hanke • 20th Year in Business • 13th Year teaching SEO • 7th Year at Expo
  3. 3. What’s Working Now? • SEO in 2018 • Paid Advertising • Emergence of Chatbots • Social Media Automation • Influencer Marketing
  4. 4. Search Engine Optimization (SEO)
  5. 5. SEO in 2018 1. Link Building 2. Snippets & Rich Data 3. Voice Search 4. Visual Search 5. Mobile First Index
  6. 6. 1. Link Building
  7. 7. Link Building – Guest Blogging
  8. 8. 2. Snippets & Rich Data
  9. 9. Featured Snippets
  10. 10. Featured Snippets
  11. 11. Featured Snippets
  12. 12. Featured Snippets
  13. 13. Rich Snippets
  14. 14. 3. Voice Search & Digital Assistants
  15. 15. 4. Visual Search
  16. 16. 5. Mobile First Index
  17. 17. Paid Advertising
  18. 18. T R A F F I C
  19. 19. Chatbots
  20. 20. manychat.com
  21. 21. Social Media Automation
  22. 22. Influencer Marketing
  23. 23. Influencer Marketing “…a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.” wikipedia.org/wiki/Influencer_marketing
  24. 24. • Identified 100 ‘micro influencers’ on IG • Asked for cool shots of the shoes they were already wearing • If used, mentioned on official IG account Sperry
  25. 25. • Wanted to be linked to fashion & beauty • Found ‘lifestyle bloggers’ and asked for pics of their daily oufits with product strategically placed in the mix Naked Juice
  26. 26. • To promote 2016 Keepsake Ornaments • Asked families to share personal, tender moments from their holiday season • Used special #hashtag Hallmark
  27. 27. Building Relationships
  28. 28. Let’s Review • SEO in 2018 • Link Building • Rich Snippets • Visual Search • Voice Search • Mobile Indexing
  29. 29. Let’s Review • SEO in 2018 • Link Building • Rich Snippets • Visual Search • Voice Search • Mobile Indexing • Paid Ads (FB, AW) • Chatbots (manychat) • Social Media Automation (sniply, buffer) • Influencer Marketing (relationships)
  30. 30. Building Relationships
  31. 31. Thank You! RedCanoeMedia.com

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