This is our film pitch for 'The Follower'

1. FIlmPitch

2. Overviewofourfilm
Forourteasertrailer asagroupwehavedecided tomakeafilmofthethriller/horror genre.Theideaofour
filmwascreated fromallthree ofouroriginal ideaswecameupwithinourinitial idearesearch task.
Thefilm(TheFollower) isaboutateenagegirlwhohasbeengettingfollowedsince herMumandDadwent
awayonholidayforaweek.Onenight when themaincharacter hasafewfriendsoverthingstostartto
worsen, suspiciousphone callsandotherweird occurrences beginwhich becomemorenoticeable throughout
thenight.Themaskedkiller hasentered thehouseunbeknown totheteenagersandtheactionwillpickup
leadingtotensionandsuspensewithin thehouse.

3. PromotionalCampaign
Forthemarketingproductswewillbeemphasisingcertain partsofthefilmandthiswillbethethemeoftensionandsuspense,wewill
usethesameprotagonistandantagonistfortheposterandtheteasertrailersotheaudience willbeabletolinkthemtogether, wewill
represent thecharacters inthesamewayacrosstheproductsforexample,themainprotagonistwillbelookingworried/anxious onthe
posterwiththeantagonistbehind herlookingterrifying.
Partsofthestorywillberevealed intheteasertraileraswewanttorevealenoughinformation fortheteasertomakesensebutnot
toomuchthatitwouldmaketheaudience feelliketheyhaveseenthefilmanditsplots.Wewillusethetraditionalcodesand
conventions inourthriller e.g.fear,stalkingandviolence. Weplanonmakingathriller-horror teasertrailer. Wewillachieve
brandingacrosstheteaserandtheposterbyusingthesamefontsandthesamestyes.

4. IdeaforTeasertrailer
Forourteasertrailerwehaveresearchedotherfilmssimilarto
oursandhavenoteddowntheconventionsthat theyuseand
weshalltryandusethemtoinfluenceourteaser.Wehave
alreadycreatedascreenplayforourteaser,itcontains
conventionsthatothergoodthrillersuseforexample,weuse
amaskedkiller,agroupoffriendsthataretrapped,creepy
non-diegeticsoundsinthebackground,sinistertext
graphicsetc.becauseweareusingtheconventionsofclassic
thrillerstheaudiencewilleasilybeabletodefinethegenre
andwillwanttoknowmoreaboutthefilm.

5. Ideafortheposter
Fortheposterwehavedecidedtodosomethingsimilartotheposteracross.Thisisbecauseit
isveryeasytodistinguishwhatgenre itisfromandifwehaveourtwomaincharacters in
theposteritwillcreate abrandidentityastheyareintheteaseraswell. Thesamefontwill
beusedontheposteraswellastheteasertrailer.Thesamecolorpalletwillbeusedbecauseit
willmakeitclearthattheybelongtogether.wewillusecolourslike red,black,yellow/
goldastheyaresometimesconveyed asevilcoloursasshownbyHomecomingontheright.

6. ideaformagazinecover
Wehaveavagueideaforthemagazine coversofar,wehave decidedwewillhavethe
maincharacters onthefrontofitalongwiththesamestylefontandwewillhaveall
ofthenamesofpeople whocreated, developed andmarketedthefilmaswellasallofthe
actors,Wewilluseamagazine brandlikeFangoria orEmpire astheywillgiveusmore
publicityandwillmakeourfilmmoreknownbytheaudiencethatwearewanting.we
willalsohave abarcodeinabottomcorner tomakeitclear itisapurchasable
magazine.

7. targetaudience
Forthetargetaudience wehavedecidedtoaimforolder teenagers-youngadults.Wedecided tochosethisagerangeassecondary
research fromPearlandDeanshowedusthatfilmsinthesamegenre asourownhavemajorityofviewers ages 15-24.
Thisisaprofile ofthefilmInsidious,wechosethisfilmbecause
itisthesamegenre asourfilm.Ithelps giveusaninsight tothe
genderandageourfilmwillaimto,aswecanseemorefemales
(54%)watchthefilmandmajorityofviewers are15-24(69%).

8. comparisontorealmediaproducts
Aswehavepreviouslydiscussed,wehavelookedatmultiple filmsthataresimilar tooursforexampleInsidious,TheStrangers,The
PerfectGuy;Wehavebeeninfluenced byallofthesefilmsusingideasfromeach.