Avia Design Group provides branding, marketing, and design services to help businesses and destinations strengthen their visual identity and communicate their message effectively through various visual mediums like print, video, and wayfinding. They take a strategic approach to understanding clients' objectives and audiences to develop brands and visual identities that empower organizations and move them forward. Avia has studios across the U.S. and Canada and works with clients in various industries and locations.

1. A V I A D E S I G N G R O U P

2. Avia empowers businesses and institutions with strong brands
that get noticed. We amplify marketing with compelling
messages that get heard. We plan, design and implement
wayfinding programs to help people find their way to your
destination. We produce compelling marketing videos that
amplify a brand’s voice. Avia provides solutions that empower
brands, move businesses upward and communities forward.

4. It’s not what you say that makes heads turn, it’s how you say it.

5. A well-crafted message can have a powerful impact
on those who hear it. To insure it is heard, it needs
to be illuminated. That’s where Avia comes in.
Everyone knows that a picture is worth a thousand
words. We create pictures that make words worth
listening to. Strong visuals amplify targeted
messages. We turn heads in your direction so your
message is heard.

6. Wear your colors proudly.

7. Some people mistake a logo for a brand.
A logo is just the visual cue that helps
create an identity. It merely represents
the brand.
A brand is a distinctive and valued
promise that enables consumers to more
easily choose one place over another.
In simple terms, it is the perception
people have of you despite your best
intentions.
Avia’s brands are based on four key
considerations: understanding the client’s
objectives, their target audience, their
competitors’ strengths and weaknesses
and their unique offering.

8. Avia propels brands with highly
effective visual communications. In
order for brand awareness to grow,
everything from print advertising to
video and social media must have a
consistent look and feel. All elements
must speak the same language and
in a clear tone.

10. Mod
Developing effective brands requires us
to understand the cultural relevance of
our client and their product. This helps
a brand convey authenticity in order to
be taken seriously. A key brand goal is
to gain credibility and trust.

11. del: Serial:

12. balanced. by
gorussianriv
Getaway to a place where
the river will heal your soul.
balanced. by nature.
gorussianriver.com
C A L I F O R N I A
Getaway to a p
the river will he
6"
6'-4"
3'-7"
2'-7"
4'-2"
3'-1"
1'-6"
2'-0"
6"
6"
6"
3'-9"
3'-9"
3'-6"
2'-3"
7"
6"

13. A brand’s strength is largely determined
by the sum of its parts. Avia approaches
each assignment holistically utilizing a
360º view of all things that define and
communicate it.
Avia brands speak with a unified voice
targeted to a specific market.

14. We’re just 70 miles from the Twin Cities in a
picturesque river valley. It’s so easy to take
the challenge of our scenic trails, cycling
races and downhill slopes, then unwind in
our vibrant downtown enjoying headliner
concerts, theater, museums, art and lively
night entertainment.
visitmankatomn.com

15. g u l f s h o r e s . c o m
Anna Thill, President
One Civic Center Plaza, Suite 200
Mankato, MN 56001
Phone: 507.385.6664
Fax: 507.345.8376
athill@visitmankato.com
visitmankato.com
Avia developed a vibrant brand for
the city of Mankato, Minnesota.
The success of the brand was boosted
by the dedication and complete buy-
in by the City, the Visit Mankato CVB
and the community.

16. THE NAGICO GROUP C O V E R I N G M O R E

17. Avia provides creative services for
several Caribbean clients. NAGICO
Insurances, St. Maarten Medical
Center, Caribbean Motors, Tortola
Auto Group and Terminex are a few
of the businesses who use Avia for
a range of visual communications–
from annual reports and calendars to
storefronts, billboards and signage.

19. Vehicles are moving billboards. They reach
more customers with the least investment
over a short period of time. They serve as a
powerful brand reinforcement.

20. Avia and their partner,
Great Destination
Strategies, worked closely
with South Alaska Tourism
Council to develop a
brand for Alaska’s Inside
Passage which is comprised
of several towns and
communities.
After the branding program
was completed, Avia
continued to serve SATC
as their creative agency of
record providing marketing
support and various
creative services.
Go with the flow
a l a s k a i n f o . o r g
Get eye to eye
with Alaska.
Start planning now!
AlaskasInsidePassage.com
SA1002-Post Card-FINAL.indd 1 1/16/15 2:23 PM

21. We have powerful
friends on the inside
a l a s k a i n f o . o r g

22. Avia designed a wayfinding system
to support a new brand for the
Town of Canmore in Alberta. The
project included primary, secondary
and district gateways, vehicular
and pedestrian guides, bike and
hiker trailblazers, parking guide
and identity signs, regulatory signs,
pedestrian directory maps, bike fix-it
stations, identity monuments for
the Rocky Mountain Legacy Trail and
temporary event signage.

24. Avia partnered with Great Destination Strategies to
develop a new brand for the City of Gulf Shores. The
branding program included brand messaging, tagline,
logo, brand manual, visual communications, and
materials for their brand launch.
Following the comprehensive branding initiative, a
regional wayfinding program was designed. It included
site assessment through implementation.

26. When the “Texas-Colorado Chautauqua” opened on
July 4, 1898, Boulder joined a major movement sweeping
cultural activities held in an inspiring natural setting, and
encouraged healthful physical recreation.
Movement Uplifts and Inspires
Like hundreds of other
chautauquas across the country,
the Colorado Chautauqua
drew from pool of speakers
and performers who traveled
the circuit. Daily programs
gave the highlights, like
this one from 1911.
Easy access to nature and the mountains made this
site in Boulder perfect for a chautauqua. Ladies in
bonnets, gentlemen in suits, children in knickers
and jumpers—all scaled the Flatirons together.
Entertainment as Enlightenment
Music, theater and oration—these expressive arts played a
key part of everyday activities. Chautauqua-goers participated
in instruction and performances during the day, then
watched the professionals every evening.
Commitment to self-improvement has
long been the American way, and was
considered sacred by the chautauqua
movement. Adult students gathered in
the Academic Hall’s “chapel room” for
lectures and classes.
Tabernacle of Learning
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
ColoradoChautauquaCottagers
ChamberlainCollection(1899)
Chautauqua’s next-to-nature setting encouraged separation
from the workaday world. Yet even recreation took on a
moral mandate within the Chautauqua Movement’s
dedication to “useful leisure.” By 1915, the frenzied
recreational pace prompted cottagers to institute
Quiet Hours–to rest before the next activity.
Learning and Playing in Nature
Scrambling and tramping in Boulder’s
foothills proved an exhilarating experience for
many Chautauqua-goers. Founded in 1906, the
Colorado Chautauqua Climbers Club counted
2,000 people on its summer outings in 1923.
A special experience calls for a picture! During Chautauqua’s
early years, “Rocky Mountain Joe” (Joseph B. Sturtevant)
“tuck” many a face.
After camping overnight,
Chautauquans watch
the sunrise. Campers
were advised to wear
hob-nailed shoes (with
spikes), two pairs of hose
(stockings) and a heavy
sweater. Ladies wore
skirts, of course!
outings according to difficulty—one
to five “degrees.” Nearby Royal Arch
received third degree status, but was
later downgraded.
Midst the glory of the mountains,
’neath a blue and wondrous sky
Lies Chautauqua, winsome beauty,
sure delight to heart and eye.
”gnoSyllaRauquatuahC“morf
MaryGaleyCollection
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado(1912)
Archives,UniversityofColoradoatBoulderLibraries
Avia worked with Ecos Communications in Boulder Colorado to design
a wayfinding and interpretive sign program for the Colorado Chautauqua.

27. When the “Texas-Colorado Chautauqua” opened on
July 4, 1898, Boulder joined a major movement sweeping
cultural activities held in an inspiring natural setting, and
encouraged healthful physical recreation.
Movement Uplifts and Inspires
Like hundreds of other
chautauquas across the country,
the Colorado Chautauqua
drew from pool of speakers
and performers who traveled
the circuit. Daily programs
gave the highlights, like
this one from 1911.
Easy access to nature and the mountains made this
site in Boulder perfect for a chautauqua. Ladies in
bonnets, gentlemen in suits, children in knickers
and jumpers—all scaled the Flatirons together.
Entertainment as Enlightenment
Music, theater and oration—these expressive arts played a
key part of everyday activities. Chautauqua-goers participated
in instruction and performances during the day, then
watched the professionals every evening.
Commitment to self-improvement has
long been the American way, and was
considered sacred by the chautauqua
movement. Adult students gathered in
the Academic Hall’s “chapel room” for
lectures and classes.
Tabernacle of Learning
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
ColoradoChautauquaCottagers
ChamberlainCollection(1899)
Dining Hall
CMF Office
Lodging Offices
Auditorium
Community House
13/8"
2"
1"21/4"
3"
3"
31/8"
Dining Hall
CMF Office
Lodging Offices
13/8"
2"
1"21/4"
3"
3"
31/8"

28. New Jersey
In 2019, Avia launched their destination video production services.
Up until then, Avia partnered with videographers and social media
marketers for the co-production of videos for clients. After a merger
with Total Destination Marketing, Avia was finally able to bring
these services in-house.
A former branding client of ours, Hudson County Office of Cultural
and Heritage Affairs/Tourism Development, was excited to have
Avia produce a series of videos that could be used in their social
media campaigns.
The 2 minute version may be seen at: https://vimeo.com/365614927

30. Avia provides a great product –
creativity. It is at the center of all that
we do.
Our process follows a diligent
methodology rooted in thorough
research, strategic thinking and
dedication to fulfilling our client’s
objectives.
Avia’s focus is on combining high
level design execution with intelligent
strategy. This sets us apart from many
of our competitors.
We’re not driven by the prospect of
winning awards. We are, however,
driven by the desire to provide winning
results for our clients.
To find out how Avia can help move
people in your direction, email us at:
connect@aviadg.com

31. Branding
Wayfinding
Graphic Design
Video Production
Web Media
Advertising
Event Graphics
Illustration
Interpretive
Product Design
Point-of-Sale
Storefront
Projection Oversight

32. Florida Studio
Wellington Professional Centre
12161 Ken Adams Way
Suite 110Y1
Wellington, FL 33414
Minnesota Studio
5000 81st Lane North
Minneapolis, MN 55443
Colorado Studio
P.O. Box 1202
Ouray, CO 81427
Oregon Studio
20212 SW 86th Ave.
Tualatin, OR 97062
Alberta Studio
Fish Creek Executive Centre
Suite 205
259 Midpark Way SE
Calgary, Alberta