Case Study for Nagico Insurances Branidng

Branding Case Study for NAGICO Insurances

1Branding Case Study | NAGICO Insurances | Overview
NAGICO Insurances is the premier insurance provider in the Caribbean. Their headquarters are
located in Dutch St. Maarten with offices in more than 21 Caribbean Territories.
In 2009, we were asked by NAGICO to help launch their new, free roadside assistance program. After
the successful launch, we were contracted to enhance their existing brand with modifications to their
logo and graphic standards. The assignment culminated in the creation of their first brand style guide.
Avia invited Great Destination Strategies to take a look at the NAGICO brand and help redefine their
Brand Promise to facilitate their growth within current and emerging markets.
For 10 years Avia served as the exclusive creative agency of record for NAGICO. Up until 2019, we
provided the majority of their print media, campaign strategies, office signage, web media and point-
of-sale graphics. In early 2020, we updated their brand manual to be handed off to their Hong Kong
partner who is in the process of acquiring full ownership of the organization.
Overview

2Branding Case Study | NAGICO Insurances | The Logo
NATIONAL GENERAL INSURANCE CORPORATION N.V.
Enhancing the Existing Logo
Before NAGICO engaged Avia, they used the above two logos independently. The
company maintained a three color palette in their printed collateral with an emphasis on
green. Although the company had strong brand recognition in St. Maarten, they required
an elevated image to help establish a more substantial identity in neighboring territories and
future markets.
We simplified and united the two logos into a single mark. A warmer version of the primary
green was introduced. The gold was updated to a brighter yellow. A light, vivid apple green
was added to freshen up the palette and to appeal to a younger market. A dark green was
added as a contrasting accent. Black was restricted to headlines and body text. Turquoise
was introduced to add visual depth to the palette but only minimally.

3Branding Case Study | NAGICO Insurances | Style Guide
Style Guide
A 64 page Style Guide was produced to
control brand interpretation by staff, agents,
media houses and third party vendors. 6.10
Corporate Brochures
The corporate brochure is intended for
business to business communications. It
should be clean, to-the-point and highly
professional. The reader should be able to
grasp who NAGICO is, where they came
from and where they are going.
Just as importantly, the brand must be
promoted.
Since a corporate brochure will be
deliberately presented to a recipient and
not necessarily displayed in an open
environment, it is not important for the
full NAGICO Brandmark to be shown on
the front cover. At minimum, the isolated
umbrella should be visible though.
The full NAGICO Brandmark must be
included on the ﬁrst inside page, the back
panel and at least once again on one of
the inside pages.The ﬁnished size may vary depending on
how it will be used or packaged.
The paper stock should be at least a white
100 lb. gloss cover stock.
PRIVATE AUTO
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FREE ROADSDE ASSISTENCE
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PRIVATE YACHTVivamus auc
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VISION
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A New Perspective On Insurance
6.20
Caps
NAGICO Caps may be green or white. The
NAGICO logo must be prominently displayed
on the front panel as either an embroidered
(white) or screen-printed graphic.
2011 Brand Style Guide

4Branding Case Study | NAGICO Insurances |
30YEARS
A LOOK AT OUR PAST
The history of NAGICO is an amazing story
of vision and perseverance. Founded in
St. Maarten on February 1, 1982 by a small
group of local businessmen and guided
by the philosophy that impeccable
customer service, careful selection of
risk, strategic use of reinsurance and fast
and fair claims settlement, NAGICO has
been catapulted from a start-up into the
mainstream.
By the time Hurricane Luis landed thirteen
years later, NAGICO had already expanded
into Anguilla, Antigua, the British Virgin
Islands, Dominica and Montserrat. Five
other storms would hit St. Maarten and
the surrounding islands in the 1990s,
wreaking unimaginable destruction.
Combined, our claim payouts surpassed
USD200,000,000.
OUR PRESENT OUTLOOK
Bolstered by our experiences and
successes, NAGICO launched into
a program of strategic expansionthroughout the region, a well-thought-out
plan to‘spread the risk’. We now operate
in 14 islands and have premium income
of over USD85,000,000 and the best
catastrophe reinsurance protection plan in
the region.
Highly rated by international rating
agency – AM Best, NAGICO continues to
invest heavily in our people and we boast
an exceptional Team of highly-qualified,
knowledgeable Executives, Management
and Staff.
A huge part of our success is based
on our proactive, innovative corporate
culture. NAGICO’s custom-built insurance
management software (IMS), Insurance
Pro 2.0, is a prime example. Developed
with latest in cutting-edge Microsoft
technology, Insurance Pro allows us to
deliver the fastest turn-around time to our
customers and manage and monitor the
many moving parts of our operation while
seamlessly extending the same support
and capabilities to our many agents and
brokers.
This year, in an effort to guarantee
better service and efficiency, we’ve
created‘Centers of Excellence’– strategic
groupings of NAGICO islands based on
geographical proximity. We’ve assigned
direct responsibility for these six COEs
to various Executives tasking them to
guarantee all-round‘Excellence’.
A LOOK TO OUR FUTURE
2012 marks NAGICO’s 30th year in
business. We’re proud that NAGICO has,
in such a relatively short space of time,
become a leader in Caribbean insurance.The expansion continues. In keeping
with our driving focus to become the
leading general insurance company in the
Caribbean, NAGICO is seeking to expand
into the southern and western Caribbean
in the short- to medium-term through a
combination of strategic acquisitions and
organic growth.
Another growth area for NAGICO is the
Group Life and Health business. We’re
steadily expanding this line, offering our
outstanding NAGICARE policy to more
and more markets.
At NAGICO, we believe that our future is
bright.
ST. LUCIA
Six years ago, a team from NAGICO’s
headquarters came to St. Lucia. The task:
to establish NAGICO on the island.
Two-and-a-half years ago, we began the
licensing process and in February 2011 we
were registered as an Insurer. NAGICO’s
fixation on St. Lucia is strategic.
The largest, most populous island in
the OECS subgroup, St. Lucia’s sizeable,
insurance-savvy market and its pivotal
position in the region make it very
attractive to us. Apart from that, St. Lucia
can and will serve as a crucial base of
operations for expansion into the other
neighboring island-territories.
Corporate Brochures
Corporate Brochures
Corporate brochures were created for new
territories between 2011 and 2014.
A New Perspective
On Insurance

5Branding Case Study | NAGICO Insurances | Corporate Brochures
Annual Reports
Starting in 2010 Avia has designed NAGICO’s
annual reports through 2018.
A New Perspective
On Insurance

6Advertising Case Study | NAGICO Insurances | “My NAGICO Can” Campaign
“My NAGICO Can” Ad Campaign
In 2011, we launched the “My NAGICO Can” campaign as a comprehensive strategy to consolidate NAGICO’s multiple territory
marketing efforts under the centralized management of the St. Maarten office. Sub campaigns continue to be developed which
address specific market niches. The “My NAGICO Can” campaign permeates all visual communications including printed collateral,
online media, broadcast media, signage and fleet graphics.
Can your insurance
provider bundle your
car and homeowner’s
insurance for less?
We’ve GotYou Covered ! • nagico.com
To learn more about
NAGICO’s great discounts, call:
XXX-XXXX
or visit an agent near you
Now Serving: Anguilla • Antigua • Aruba • The Bahamas • Bonaire • B.V.I. • Curaçao • Dominica • French Antilles
Grenada • Montserrat • Saba • St. Eustatius • St. Kitts & Nevis • St. Lucia • St. Maarten • St. Martin • Trinidad & Tobago
We’ve GotYou Covered ! • nagico.com
To learn more about
NAGICO’s business policies, call:
XXX-XXXX
or visit an agent near you
Can your insurance
provider help you grow
your business with over
17 business policies?
To learn more about
NAGICO’s Business Policies
Call us at 721-542-2739
or visit an Agent near you
To learn more about
Call us at 721-542-2739
To learn more about
Call us at 721-542-2739
To learn more about
Call us at 721-542-2739

7Branding Case Study | NAGICO Insurances | “We Insure Almost Everything” Campaign
“We Insure Almost Everything” Ad Campaign
NAGICO acquired GTM Insurances, a dominant insurer in the Trinidad & Tobago
region for over 100 years. For NAGICO’s introduction into the Trinidad & Tobago
markets, we developed a sub campaign to run as a separate series in Liat
Airline’s in-flight Zing Magazine. Concurrently, teaser banner ads were run on
Zing’s website. When a teaser ad was clicked, a digital version of the full page
magazine ad would launch in a separate window. When the full ad was clicked,
the NAGICO website would launch.
WeInsureEverything
almost
It’s amazing just how many things NAGICO does cover.
From small precious things to big catastrophic events, our
comprehensive suite of private and business insurance
policies will give you true peace of mind. Visit us online or
call an agent near you.
We’ve Got You Covered! • nagico.com
NA1065.2 We Insure Ad-FINAL 2.indd 1 2/10/12 3:31 PM
WeInsureEverything
almost
NA1065.1 We Insure Ad-FINAL2.indd 1 2/10/12 3:31 PM
To learn more about
Call us at 721-542-2739
To learn more about
Call us at 721-542-2739
WeInsureEverything
almost
Now Serving: Anguilla • Antigua • Aruba • The Bahamas • Bonaire • B.V.I. • Curaçao • Dominica • French Antilles • Grenada
Montserrat • Saba • St. Eustatius • St. Kitts & Nevis • St. Lucia • St. Maarten • St. Martin • St. Vincent • Trinidad & Tobago
WeInsureEverything
almost
We’ve Got You Covered! nagico.com
NA1065.2 We Insure Ad-FINAL.indd 1 5/15/12 11:15 AM
WeInsureEverything
almost
MAN-EATING
GIANT
T O A DGO
BEWARE OF
GIANT
LIZARD
GO
MANSWALLOWS
HAMMER
GO
To learn more about
Call us at 721-542-2739
WeInsureEverything
almost
WeInsureEverything
almost
WeInsureEverything
almost
MAN-EATING
GIANT
T O A DGO
BEWARE OF
GIANT
LIZARD
GO
MANSWALLOWS
HAMMER
GO
WeInsureEverything
almost
WeInsureEverything
almost
MAN-EATING
GIANT
T O A DGO
BEWARE OF
GIANT
LIZARD
GO
WeInsureEverything
almost
ng
5/15/12 11:15 AM
WeInsureEverything
almost
BEWARE OF
GIANT
LIZARD
GO
MANSWALLOWS
HAMMER
GO

8Branding Case Study | NAGICO Insurances | Bahama Ad Campaign
Bahama Ad Campaign
Ad campaigns are targeted to appeal to specific island markets.
The Bahamas ad campaign was less whimsical and took on a more
conservative tone using well shot photography and creative copy.
B U S I N E S SH O M E M A R I N E
Tavares & Higgs Insurance Brokers • Cole Insurance Brokers • AFS Insurance Brokers • Bahamas Insurance
Brokers & Agents • Star General (Grand Bahama) • Dean & Associates Insurance Brokers • LIV Insurance Brokers
C O N T R A C T O R S
A L L R I S K
L I A B I L I T Y
When you
insure with us,
you have the
best hand
Since beginning operations in St. Maarten, 31 years ago,
NAGICO Insurances now serves tens of thousands
of Clients in 19 Caribbean Territories.
Financially strong with excellent reinsurance and flexible
products, NAGICO Insurances is now serving The Bahamas.
To experience The NAGICO Way, call our office
or visit a NAGICO Agent near you.
242 325 8282 | nagico.com
NA1240.2 BAH-Full-Tribute-Revised.indd 1 6/27/13 2:36 PM
T a v a r e s & H i g g s I n s u r a n c e B r o k e r s • C o l e I n s u r a n c e B r o k e r s • B a h a m a s I n s u r a n c e B r o k e r s & A g e n t s • A F S I n s u r a n c e B r o k e r s
W o r l d w i d e I n s u r a n c e B r o k e r • S t a r G e n e r a l ( G r a n d B a h a m a ) • D e a n & A s s o c i a t e s I n s u r a n c e B r o k e r s • L I V I n s u r a n c e B r o k e r s
A L L R I S K
L I A B I L I T Y
A L L R I S K
L I A B I L I T Y
242 325 8282 | nagico.com
Your home is a place where you and your family feel safe
from the outside world. Protect your sanctuary and the
things in it with a NAGICO Homeowners SuperPlus policy.
Call or visit us online to find an agent near you.
Your home
is where our
heart is
• Free Travel Insurance
• Free Disability coverage
T a v a r e s & H i g g s I n s u r a n c e B r o k e r s • C o l e I n s u r a n c e B r o k e r s • B a h a m a s I n s u r a n c e B r o k e r s & A g e n t s • A F S I n s u r a n c e B r o k e r s
W o r l d w i d e I n s u r a n c e B r o k e r • S t a r G e n e r a l ( G r a n d B a h a m a ) • D e a n & A s s o c i a t e s I n s u r a n c e B r o k e r s • L I V I n s u r a n c e B r o k e r s
A L L R I S K
L I A B I L I T Y
A L L R I S K
L I A B I L I T Y
Protect your
business against
costly mistakes
As a professional, you take care in providing the best
services for your customers. But mistakes do happen and
your business could be devastated by a resulting legal
action. Protect yourself with NAGICO’s Professional Indemnity
Insurance. We’re in business to keep you in business.
Call or visit us online to find an agent near you.
242-325-8282 | nagico.com

Policy Manuals
Policy Manuals
Manuals for key insurance policies were designed as printed booklets for
NAGICO’s mature customers and in digital formats for younger customers
or those who prefer contemporary access.

Event Branding
Each year NAGICO hosts or sponsors several events from Agents
conferences to sporting events. Avia designed the brands and related
promotional communications to capture the character of the occasion
while supporting the NAGICO brand .
5th Annual Cycling Race
Event Branding

11Advertising Case Study | NAGICO Insurances | Corporate Website
Corporate Website
NAGICO’s 19 territories are made up of several unique cultures and
demographics. We developed a large website that amounted to several
mirror sites. It included a landing page where a visitor could select their
respective territory to launch one of 19 websites, each tailored to a
respective market.
Copyright © 2011 NAGICO (National General Insurance Corporation N.V.) All Rights Reserved
Welcome!
Bien Venue!
Bon Bini!
Select your territory:
BVI
Anguilla
St. Maarten
St. Martin (English)
St. Martin (French)
Saba
St. Eustatius
St. Kitts
Nevis
Antigua
Montserrat
Dominica
St. Lucia
Aruba (English
Aruba (Papiamento)
Bonaire (English
Bonaire (Papiamento)
Curaçao (English
Curaçao (Papiamento)
Trinidad & Tobago

nagico.com Vehicle • Medical
Property • Business Pantone
356 C
Pantone
143 C
Pantone
361 C
NAGICO
Green
Gold Apple
Green
Fleet Graphics
Fleet Graphics
NAGICO uses it’s fleet of company cars to
reinforce the brand. Vehicles in each territory
are wrapped with digital vinyl, portraying the
company-wide campaign with specific regional
contact information.

13Branding Case Study | NAGICO Insurances | Calendar
Calendar
Every year NAGICO prints wall and desk
calendars that are issued to agents and branch
offices throughout the region for their internal use
and as gifts to customers.
Sunday
Zondag
Domingo
Dimanche
Monday
Maandag
Lunes
Lundi
Tuesday
Dinsdag
Martes
Mardi
Wednesday
Woensdag
Miércoles
Mercredi
Thursday
Donderdag
Jueves
Jeudi
Friday
Vrijdag
Viernes
Vendredi
Saturday
Zaterdag
Sábado
Samedi
Serving 15 Caribbean Territories... and Growing! NAGICO Head Office • NAGICO Building • C.A. Cannegieter St. • Philipsburg • St. Maarten • T: (721) 542-2739 • F: (721) 542-4309 • info@nagico.com • nagico.com
D E C E M B E R
December Diciembre Décembre
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
Aruba’s dry climate has attracted visitors who seek warm, sunny weather.
The island is home to the famous Divi Divi- or watapana-tree, with
its windswept branches always pointing Southwest. It was originally
imported from Africa, but has since become the National symbol in Aruba.
NAGICO entered the Aruba market in 2003.
30 31
23 24 25 26 27 28 29
25 26 3027 28 29
S SM FT W T
321
4 105 96 7 8
11 1712 1613 14 15
18 2419 2320 21 22
November 2012
27 28 29 30
S SM FT W T
541 2 3
6 127 118 9 10
13 1914 1815 16 17
20 2621 2522 23 24
January 2013
Office • NAGICO Building • C A Cannegieter St • Philipsbu
th
1 9 8 2 - 2 0 1 2
A N N I V E R S A R Y
Saba Day (Saba)
Christmas Day Boxing Day
Aruba
1 9 8 2 - 2 0 1 2
A N N I V E R S A R Y
St. Lucia
The Pitons, St. Lucia’s iconic twin peaks, dramatically rise from the
Caribbean Sea to greet visitors and residents alike. This lush, tropical
island has been the home to two Nobel Laureates: Sir William
Arthur Lewis – Economics – 1979, and Hon. Derek Alton Walcott – Literature –
1992. NAGICO opened its first St. Lucia office in September 2011.
2012 Calendar

14Advertising Case Study | NAGICO Insurances | Billboards
Billboards
Billboards are designed
with short, simple
messages promoting
specific insurance
products. NAGICO uses
billboard advertising
primarily to build brand
awareness throughout
their territorial markets in
multiple languages.

Avia is an award-winning visual communications company
specializing in Branding, Advertising and Wayfinding for City,
Corporate and Retail markets.
Avia empowers businesses and institutions with strong brands
that get noticed. We amplify marketing with compelling
messages that get heard. We plan, design and implement
wayfinding programs to help people find their way to your
destination. We produce compelling marketing videos that
amplify a brand’s voice. Avia provides solutions that empower
brands, move businesses upward and communities forward.
Branding is the practice of creating a strategic identity to
promote a desired message to a targeted audience. Beyond
the development of a Brand Promise and a Marketing Plan,
visual communications are designed to deliver it’s message.
Avia Design Group has established long term strategic
partnerships with brand specialists and marketing consultants
who we collaborate with on small to large branding
assignments.
For more information, contact an Avia representative by calling
Todd Mayfield at 561.282.6205, Ext. 101 or visit us online at
aviadg.com.

Case Study for Nagico Insurances Branidng

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