Curly Q Communications will build the partnerships to build the brand - Alaska's Authentic Adventures. The brand will be promoted at travel and trade events around the world in partnership with Visit Anchorage and the AK Travel Industry Association.

1. Become part of the brand
Marketing is about partnerships.

2. “Alaska’s Authentic
Adventures”
Building partnerships to build the brand.

3. About Curly Q Communications
Curly and clever. Cooperatively strive for excellence.
Susie Kiger, owner, spent the last 20 years
working for the Alaska Railroad, promoting
Alaska around the world.
Her love for adventure and a proven record
for successfully packaging tour product led
to her next chapter in promoting Alaska.
Curly Q Communications offers a range of
marketing consulting services while having
a little fun.
Linkedin.com/curlyqcomm
curlyQcommunications.com

4. Build the partnership
 Complimentary products share the brand
 An itinerary is created
 The itinerary is promoted at travel trade events
 The audience is educated about the partners
 Potential customers gain enticing vacation ideas
with a trusted brand

5. Create and Promote the Brand
“Alaska’s Authentic Adventures”

6. Curly Q Communications will build the partnerships that
share the brand. Partners will be promoted at travel trade
events through a booth share or sales blitz with CVB’s and the
ATIA.
Ideally, 8 – 10 partners become part of the brand. Partners
share the cost of travel and fees.
Keep things affordable with a cost share approach.

7. Build an Itinerary
A show flyer is created to promote trusted Adventure Tour products.
If Alaska is on your bucket list, make it memorable. Meet up
with real Alaskans who bring a whole new meaning to the
word “play”.
Fly to Anchorage and make your Alaska Adventure a reality!
Your holiday cards are going to be awesome!
Get out and play the Alaska way with expert guides.
Go on a tour and see more.
You’ll need a place to stay.
Relax and refuel. Here’s who to contact. More …………

8. “Alaska’s Authentic Adventures”
HIKE * KAYAK * ICE CLIMB * RAFT * ZIPLINE * JET BOAT * CANOE
Play the Alaska way with expert guides.

9. “Alaska’s Authentic Adventures”
WILDLIFE * FLIGHTSEE DAY * DAY CRUISE * CITY * CULTURE *
Go on a tour and see more.

10. “Alaska’s Authentic Adventures”
RELAX * REFUEL * REJUEVENATE * GET READY FOR MORE……
You’ll need a place to stay.

11. A Sample Itinerary
Partners are represented and promoted in the itinerary
Day 1: Fly to Anchorage. Stay at the Millenium Alaskan Hotel.
Watch float planes land on Lake Hood from The Deck, a very fun
Place to eat.
Day 2: Learn more with Salmon Berry Tours on a two-hour tour
of the town and a scenic drive up to Flat Top Mountain. Visit
Downtown Anchorage. Dine. Shop. Explore the Anchorage Museum.
Day 3: Get moving! Ascending Path leads you on a mountain hike,
tailored to you. Explore sub-alpine ecology transitions.
Day 4: Catch the train mid-morning to Spencer Glacier. Meet up with
Chugach Adventures for a guided float tour ……..continued

12. Curly Q Communications
1. Builds the partnerships
2. Registers for the event
3. Consults with partners for input on
product
4. Creates the itinerary to include partners
5. Recommends 7 and 10 day itineraries
6. Travels and attends the events
7. Creates show flyer with itinerary and
partner contact information
8. Educates audience in person about
partners
9. Provides partners with sales leads and
follow up reports
10. Recommends partners track ROI with
Curly Q Comm promotional code
11. Saves partners $ with cost share approach
12. Generates qualified sales leads for
partners

13. Expand your reach in new markets
With a trusted business partner.
Travel & Adventure Shows – Dallas, Chicago, Bay Area,
Los Angeles, Washington, DC, San Diego
Icelandic Mid-Atlantic Workshops
Europe Sales Mission
Australia Workshops
Estimated cost to participate in USA events average $800 per event
Participation in international events are estimated at $2000 per event

14. Become part of the brand. Sign up today.
(907) 351-7933
susiek@alaska.net
curlyQcommunications.com