RUNNING HEAD USABILITY TEST QUESTIONNAIR1USERBALITY TEST .docx

RUNNING HEAD: USABILITY TEST QUESTIONNAIR
1
USERBALITY TEST QUESTIONNAIR
10
Usability Test Questionnaire
Charles Williams
CTU/CS346/ Unit 3 IP
Prof. Jeffery Williams
12/5/18
SECTION 1: USER DEMOGRAPHIC INFORMATION
Under this section, the respondent is requested to fill in the
indicated areas to the best of personal knowledge possible. You
are therefore requested to only respond to the questions where
you deem comfortable and appropriate.
1. Please tell us about your age range?
· Under 18
· Between 18 and 26
· Between 27-35
· Between 36-45
· Between 46-55
· Other
2. What is your marital status?

· Widowed
· Married
· Separated
· Single
· In a domestic relationship
· Other
3. Please indicate your current employment status
· Retired
· Unemployed and actively looking for paid work
· Working part-time
· In a fulltime employment
· Homeworker
· Student
· Other
4. Kindly indicate your gender
· Male
· Female
· Other
5. Do you have any disability challenges?
· Yes

· No
6. What is your religion? (Tick where applicable, otherwise
none and specify where necessary)
· Hindu
· Jewish
· Christian (Any Christian denomination)
· Sikh
· Muslim
· Buddhist
· None
· Other (kindly specify)
7. Are you an American citizen? (Choose yes if applicable and
specify otherwise)
· Yes
· specify your country
8. Do you live with your family? (Please choose no if none and
specify where applicable)
· No
· Yes
· Children (5 years and under)

· children (6-16)
· Adults (17-50)
· (All the above
9. Please tell us if you or any other member of your family
benefit from any of the following
· Attendance allowance
· Careers allowance
· Pension credit
· Income support
· Housing benefit
· Incapacity Benefit
· None of the above
10. Please tell us about your annual earning (including benefits
and allowances; before tax and other deductions)
· Below $ 10,000
· $10,001-$25,000
· $25,001-$35,000
· $35,001-$45,000
· Above $45,000
11. How long have youb been lived in the United States (if
applicable, please indicate the number of years)

· Less than 5 years
· 6-10 years
· 11-15 years
· 16-20 years
· More than 20 years
· None
12. What is the tenure status of your current home?
· Buying with mortgage
· Owner occupied
· Rented
· Accommodation provided by the employer
13. Please tell us about your race (choose only one)
· White/Caucasian
· African American/Black
· Hispanic American
· Asian
· Pacific Islander
· Multiple ethnicity (kindly specify)

14. What is your primary language if fluent in one or more
kindly tick where applicable?
· English
· Chinese
· French
· Spanish
· Korean
· Italian
· German
· Russian
· Vietnamese
SECTION 2: USABILITY QUESTIONS
Thank you for dedicating part your time to participate in this
survey. Your responses shall go along into improving the
application user experience and user interface and make it more
robust and responsive. The main aim of measurability
experience is to measure application’s effectiveness, efficiency,
and satisfaction as defined by System Usability Scale (Brooke,
1555) and IBM’s Computer System Usability Questionnaire
(Lewis, 1995; Lewis & Lauro, 2009). A
1. This application is more often interesting and helpful to use
Strongly disagree Disagree Neutral
Agree Strongly agree
1
2

3
4
5
2. The system is easy to use
1
2
3
4
5
3. This system is less technical than I previously thought
Strongly disagree Disagree Neutral Agree
Strongly agree
1
2
3
4
5
4. This system’s modules and functionalities are well organized
and integrated
Strongly agree
1
2
3
4
5
5. This system is complicated and cumbersome to use
Strongly agree
1
2

3
4
5
6. Many people will find this system interactive and easy to
navigate
Strongly agree
1
2
3
4
5
7. I would want to learn more about various system
functionalities before is start using
Strongly agree
1
2
3
4
5
8. The system is mostly inconsistent and difficult to navigate
1
2
3
4
5
9. The system is friendly and I can comfortably use it to
complete the task

1
2
3
4
5
10. The system is responsive and quick to respond to errors I
make while using it
1
2
3
4
5
11. The system’s interface is easy to understand and interact
with
1
2
3
4
5
12. The system’s graphics are attractive and bright to use even
in low visibility
Strongly agree
1
2
3

4
5
SECTION 3: APPLICATION FUNCTION SPECIFIC
QUESTIONS
The main aim of this section is to seek user feedback on the
applications overall performance and usability experience. The
responder is requested to give a fair analysis of how the system
has responded and functioned during the entire time of its use
(Berkman, 2016). The feedback shall help the developer
incorporate suggestions and make the system more useful.
1. Does the system react as fast as it should be or does it lag
sometimes?
· Fast
· Slow
· Average
· Difficult to tell
2. Is the system easy to get familiar with or does it take long to
get used to it?
· Difficult to understand
· Easy to familiarize with
· The interface is too technical to understand
3. Do you feel in control of the system interaction?
· Yes
· No
· Sometime
4. Is the system design creative?

· No, not interesting
· Yes, very interesting
· Average
5. Is the system efficient?
· Yes, it solves the task
· No, it requires a lot of effort to use
· It has an average performance
6. Do you find the login and password requirement flexible?
· Yes, it is easy to login into the system
· No, the login system requirements are rigid
7. Is the system easy to navigate?
· Yes, it is intuitive
· No, some features are hard to find
8. Are the system requirements compatible with the device you
are using?
· Yes, all touch features are responding well
· No, it is not compatible with some third-party apps
· Sometimes it freezes
9. Is the system accurate?
· Yes, it returns correct results

· No, other features such as GPS are not pinpoint
10. Do you think you understand terms and conditions on
personal information used in the system?
· Yes, terminologies used are easy to read and comprehend
· No, the explanation is hard to read and understand
SECTION 4: COMMENT SECTION
What do you think can be done to improve the system and make
it more user-friendly? How would change the interface,
features, structures, and functions to make the application suite
its purpose? What is your suggestion regarding the overall
application look and how its design? If there are additional
features, what would you suggest the developer include in the
app to make it more robust and responsive? Do you think the
system is secure? If not, what is the best possible solution to fix
the problem? Kindly specify your responses to the previous
prompts and statements or bring up additional issues where you
best deem necessary, and that this questionnaire did not address.
REFERENCES
Lewis, J. R. (1995). IBM computer usability satisfaction
questionnaires: Psychometric evaluation
and instructions for use. International Journal of Human-
Computer Interaction, 7, 1, 57-78.
Lewis, J. R., Sauro, J., & 1st International Conference on
Human Centered Design, HCD 2009.
Held as Part of HCI International 2009. (2009). The factor
structure of the system usability scale. Lecture Notes in
Computer Science (including Subseries Lecture Notes in
Artificial Intelligence and Lecture Notes in Bioinformatics), 94-
103.
Brooke, J. (2013). SUS: A Retrospective. Journal of Usability

Studies, 8(2) 29-40
Retrieved from:
https://uxpa.org/sites/default/files/JUS_Brooke_February_2013_
0.pdf
Berkman, I. M., (2016). Re-Assessing the Usability Metric for
User Experience (UMUX) Scale.
Journal of Usability Studies, 11(3) 89-109. Retrieved from:
http://uxpajournal.org/wp-
content/uploads/pdf/JUS_Berkman_May2016.pdf
2
Journal Article Critique
EMCJ599
October 27, 2018

Topic: Influence of Cartoon Media Characters on Children’s
Attention to and Preference for Food and Beverage Products
Purpose of study
Unhealthy foods are mostly attributed to causing obesity
among children as well as other related diseases. Over
consuming the foods and drinks can lead to catalyzed changes
thus the associated diseases (Ogle et al., 2016). Marketing may
increase the rate and preference of children's' intakes. The
purpose of the study is to examine to determine whether adding
well known, authorized and licensed media personalities to
healthy foods shift preferences. The change of choice to healthy
eating amongst children will lead to decreased obesity
occurrences as well as other diseases.
Comment: the objective and aim of the study are in line with the
topic thus its research can lead to the ultimate goal. However,
the problem is not commonly identifiable to the general public
and the research insights about the influence of marketing on
children food choices.
Hypotheses or Questions for Research
H1: The research tested that children prefer less healthy
foods compared to healthy foods and pay more attention to
products with media characters irrespective of the nutritional
value of the food
Ho: The research tested that children prefer healthy foods
and drinks when media characters are present compared to when
absent.
Comment: the hypothesis is in line the aim of the research and
limited to the researcher's capabilities.
Source of Date, Sample and Procedures
Sample Population
The research involved the participation of six to nine-

year-old population with the total number of children being 149,
their mean age equal to 7.36 years and standard deviation
approximately 1.12. The participants were recruited from Twin
Cities and MN while the period of research was between 2012
and 2013. The children were shown products side by side via a
computer and those who would like food on the right side press
the right and those that would like that on the left click left.
Comment:
Empirical Studies on the Topic or Subject
The research review is existing information by examining
the influence of media characters in creating attention on foods
to children. However, there was no literature review on the
quantitative approaches to the visual care generated by the
media characters.
Key concepts
Front-of-pack, Food marketing, Children, Licensed
characters, Visual attention
Statistical Procedures Used
The technique used was the sampling technique. The
attention to products was compared according to the sampled
tests. The product of choice was then analyzed with single
sample tests. The child's age and sex were also factored in
during sampling to determine the interaction effects. Sampling
technique though easy to use may be limited as assumptions of
unbiased representations are made. Besides, the sampled data
may not be an accurate representation of the total population.
Limitations of Study
The research had limitations. One, the children viewed the
foods and drinks on a screen and did not have actual interaction
with the real products. Moreover, children past experiences with
the products was not put into consideration. The number of
trials made by the children was too many and could make them
fatigued.
Findings and Discussion
Data was gathered, captured and analyzed to determine whether
the set hypothesis was right. To the contrary, the research was

that the presence of a media character would not increase their
preference for that product. This was contrary to the previous
research although the differences were small. However, the
study found out that younger children aged 6-7 years are
attracted more to products with media personality compared to
older aged 8-9 years. The second hypothesis was proved correct
as children were more attracted to food and drinks with media
characters in the advertisements. Marketing should be targeted
to achieve the importance depicted by the study.
Conclusions
The results of the study show that licensed media
characters can influence and create attention to children.
However, their presence may not be enough to persuade them to
Influence of Cartoon Media Characters on Children's Attention
to and Preference for Food and Beverage Products choose
healthier foods over less healthy foods. Besides, the marketing
strategies used to influence younger children than older ones.
The study Influence of Cartoon Media Characters on Children's
Attention to and Preference for Food and Beverage Products
also found that every character will have a different impact on
the influence created on the product to children (Castonguay et
al., 2013)
Other notes
Recommendations
The research should be conducted in a more diverse and wider
range of children. The visual abilities and attention of children
need to be factored and factored in a while doing the research.
The children also need access to actual products rather than
pictorial representations.

References
Ogle, A. D., Graham, D. J., Lucas-Thompson, R. G., & Roberto,
C. A. (2016). Influence of Cartoon Media Characters on
Children's Attention to and Preference for Food and Beverage
Products. Journal of the Academy of Nutrition and
Dietetics,117(2), 265-270.e2.
Castonguay, J., Kunkel, D., Wright, P., & Duff, C. (2013).
Healthy characters? An investigation of marketing practices in
children's food advertising. Journal of Nutrition Education and
Behavior, 45(6), 571-577.
Running head: PROTOTYPE MOCKUPS
Tourism Information Application
Charles Williams
CTU/CS346/ Unit 2 IP
Prof. Jeffery Williams
11/28/18
Design Description
The design used for the design of this web and mobile
application is simplistic in nature. This would make it possible
for users to access its features and content with ease. Since the
application has been developed to target tourists who visit the
city of Charlotte, the home page should portray that message by
incorporating the city’s crest and its name in the navigation
menu.
The website would have a consistent design by having each
page have the same header that has the main tourist attractions
listed on every page. To access the different attraction sites

such as museums, parks, hotels etc. users would simply click on
the links that are available in each page header. When the user
does not want to click on those links and wants to access a
specific feature, the search bar in the first page would make it
possible for the user to access that feature without having to
navigate to where it is located through the headers.
The footer section gives access to resources that are not
essential but important to the user such as access to government
resources and quick facts about the city in the ‘about’ section.
The mobile application has key tourist attractions listed but it
gets rid of most of the non-essential features present in the
website to increase its usability. The design tool used for this
assignment is Balsamiq Mockups and the mockup file is
attached with this assignment for reference purposes.
Mock-Up Screenshots
Web Application
Homepage
Parks
Museums
Hotels
Other Resources
About

Governmental Resources
News
Mobile Application
Home
Parks
Other Resources
References
Wasson, C. S. (2015). System engineering analysis, design, and
development: Concepts, principles, and practices. John Wiley &
Sons.
Basson, S. H., Kanevsky, D., & Oblinger, D. A. (2015). U.S.
Patent No. 9,165,280. Washington, DC: U.S. Patent and
Trademark Office.
Blakiston, R. (2014). Usability testing: A practical guide for
librarians (Vol. 11). Rowman & Littlefield.
Darejeh, A., & Singh, D. (2013). A review on user interface
design principles to increase software usability for users with
less computer literacy. Journal of computer science, 9(11),
1443.
Dayton, T., Mcfarland, A., & Kramer, J. (2018). The bridging

user needs to object-oriented GUI prototype via task object
design. In User interface design (pp. 15-56). CRC Press.
Foster, E. C. (2014). User interface design. In Software
Engineering (pp. 187-205). Apress, Berkeley, CA.

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