COSLA: chapter 17 : Position of integrated communication in marketing for the 21'st century

1. Tanya Louisse Lapid Tysmans, MD Ateneo Graduate School of Buisness Central Luzon Doctors Hospital https://www.linkedin.com/in/tanyatysmansmd/

2. Marketing Communication: 1.) What is its ROLE? 2.) What are the KEY steps? 3.) What is its MIX? QUESTIONS AND OBJECTIVES: https://www.linkedin.com/in/tanyatysmansmd/

3. 21st Century Integrated Marketing Communication is…… 1.) PROMOTION as part of everything and everyone. 2.) Efficiency in a 3 KEY step framework. 3.) MASS and PERSONAL integration. OUTLINE https://www.linkedin.com/in/tanyatysmansmd/

4. 1.) What is its ROLE? https://www.linkedin.com/in/tanyatysmansmd/

5. 1. What is its ROLE? PROMOTION as part of Everything and Everyone!

7. PROMOTION as part of Everything and Everyone! 1. What is its ROLE?

19. Overall Marketing Objectives Marketing Mix: • Product • Place • Promotion • Price Target Market 1. What is its ROLE? PROMOTION as part of Everything and Everyone! https://www.linkedin.com/in/tanyatysmansmd/

20. PROMOTION as part of Everything and Everyone! 1. What is its ROLE? https://www.linkedin.com/in/tanyatysmansmd/

21. 2.) What are the KEY steps? https://www.linkedin.com/in/tanyatysmansmd/

22. EFFICIENCY IN A 3 KEY STEP FRAMEWORK 1. What are the KEY steps? https://www.linkedin.com/in/tanyatysmansmd/

30. 2.) What are the KEY steps? https://www.linkedin.com/in/tanyatysmansmd/

31. 1. What are the KEY steps? EFFICIENCY IN A 3 KEY STEP FRAMEWORK https://www.linkedin.com/in/tanyatysmansmd/

32. 1. What are the KEY steps? EFFICIENCY IN A 3 KEY STEP FRAMEWORK https://www.linkedin.com/in/tanyatysmansmd/

33. KEY OBJECTIVES AIDA Model https://www.linkedin.com/in/tanyatysmansmd/

37. 1. What are the KEY steps for its effectivity? A FRAMEWORK https://www.linkedin.com/in/tanyatysmansmd/

38. KEY OBJECTIVE https://www.linkedin.com/in/tanyatysmansmd/

39. https://www.linkedin.com/in/tanyatysmansmd/ This Photo by Unknown Author is licensed under CC BY-NC-ND

40. KEY MESSAGE ULTRASOUND GUIDED ANESTHESIA FOR UPPER EXTREMITIES BENEFITS: LESS PAIN, MINIMALLY INVASIVE DETAILS: SHORT HOSPITAL STAY, LOW COST EXPERIENCE THE BREAKTHROUGH IN PAIN MANAGEMENT KEY OBJECTIVE https://www.linkedin.com/in/tanyatysmansmd/

41. 1. What are the KEY steps for its effectivity? A FRAMEWORK https://www.linkedin.com/in/tanyatysmansmd/

42. 3.) What is its Mix? https://www.linkedin.com/in/tanyatysmansmd/

43. 3. What is its Mix? MASS AND PERSONAL INTEGRATION https://www.linkedin.com/in/tanyatysmansmd/

50. KEY MESSAGE ULTRASOUND GUIDED ANESTHESIA FOR UPPER EXTREMITIES BENEFITS: LESS PAIN, MINIMALLY INVASIVE DETAILS: SHORT HOSPITAL STAY, LOW COST EXPERIENCE THE BREAKTHROUGH IN PAIN MANAGEMENT KEY OBJECTIVE KEY TOOL HOW IT FITS TOGETHER https://www.linkedin.com/in/tanyatysmansmd/

51. KEY MESSAGE ULTRASOUND GUIDED ANESTHESIA FOR UPPER EXTREMITIES BENEFITS: LESS PAIN, MINIMALLY INVASIVE DETAILS: SHORT HOSPITAL STAY, LOW COST EXPERIENCE THE BREAKTHROUGH IN PAIN MANAGEMENT KEY OBJECTIVE KEY TOOL HOW IT FITS TOGETHER DISPLAY AD https://www.linkedin.com/in/tanyatysmansmd/

52. https://www.linkedin.com/in/tanyatysmansmd/

53. KEY MESSAGE ULTRASOUND GUIDED ANESTHESIA FOR UPPER EXTREMITIES BENEFITS: LESS PAIN, MINIMALLY INVASIVE DETAILS: SHORT HOSPITAL STAY, LOW COST EXPERIENCE THE BREAKTHROUGH IN PAIN MANAGEMENT KEY OBJECTIVE KEY TOOL HOW IT FITS TOGETHER DISPLAY AD WEBSITE https://www.linkedin.com/in/tanyatysmansmd/

55. KEY MESSAGE ULTRASOUND GUIDED ANESTHESIA FOR UPPER EXTREMITIES BENEFITS: LESS PAIN, MINIMALLY INVASIVE DETAILS: SHORT HOSPITAL STAY, LOW COST EXPERIENCE THE BREAKTHROUGH IN PAIN MANAGEMENT KEY OBJECTIVE KEY TOOL HOW IT FITS TOGETHER DISPLAY AD WEBSITE SOCIAL INTERACTION MULTI MEDIA

56. 1.) PROMOTION as part of everything and everyone. 2.) Efficiency in a 3 KEY step framework. 3.) MASS and PERSONAL integration. PUTTING IT ALL TOGETHER… https://www.linkedin.com/in/tanyatysmansmd/

COSLA: chapter 17 : Position of integrated communication in marketing for the 21'st century

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