Tori Jacobs is a DJ/Emcee based in Reading, PA with over 10 years of experience in the entertainment industry. She currently owns her own business, All Party Starz Entertainment, and aims to continue growing her client base and fully pay off the business. Her short term goals are to promote the business and provide excellent client services, mid term is to fully own the business by 2030, and long term is to expand across PA with multiple employees by 2045. Tori analyzes her skills and competition on LinkedIn to improve her online presence and further her career in event entertainment.

1. PERSONAL BRAND EXPLORATION
Tori Jacobs
Project & Portfolio I: Week 1
November 27, 2023

2. IDENTITY
Tori is the first of three children in
her family residing in Reading, Pa.
With a love of music and people she
has incorporated her passions into
her professional life. Years of
managing coworkers in several
culinary establishments, singing and
performing in front of crowds as well
as working with children and those in
need, have led her into the
entertainment industry. She has
pursued a career as a Disc Jockey/
Emcee for the last ten years and is on
her way to buying the current
company she works for.

3. PROFESSION
Potential Job Titles:
• Disc Jockeys
• Broadcast Announcers and Radio Disc
Jockeys
• Entertainment and Recreation Managers
The Entertainer Archetype-
Bringing fun and being the life of
the party at any event. Always
smiling and making sure people
laugh and have a good time.
DJ/Emcee for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. People ready to PARTY!
TARGET AUDIENCE
April M. Koppenhaver
Outreach Plan:
• I will contact the wedding venue to correspond
about upcoming events by client’s request.
• I will contact April through phone or email to
verify all information given to me by my clients.
• To follow up with this venue, I will leave business
cards with the owner after each event.
Founder/ Owner/ Director at
Mulberry Arts Studio
(Wedding Venue)
Hiring Manager
Outreach Plan:
• I plan to research the company and find out what jobs
are available to fit my desired career path.
• I can travel to the local establishment to speak with
manager directly or contact them via prompts on their
website.
• I will reach out within the week of submitting my
application to ensure that I have a serious interest in
the position listed.
iHeartMedia at Reading, PA
David Farrar
Outreach Plan:
• I plan to research the position by going to an event and
reaching out to former employees to better seek what
the company is looking for.
• I can travel to the local establishment to speak with
David directly or contact him via prompts on the
company website.
• Once application is submitted, a follow up email or call
will be the next step to potentially be considered.
General Manager at
Santander Arena

5. GOALS
Short Term: (2025)
• .Continue to pay for my company and promote said
business while providing excellent service.
Mid Term: (2030)
• Fully pay for and own All Party Starz Entertainment .
Long Term: (2045)
• Expand my business with several employees and
divisions across PA.
.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Relationship building
SOFT
HARD
Novice / Adept / Expert
Software and equipment Novice / Adept / Expert
Hosting Novice / Adept / Expert
Marketability and networking Novice / Adept / Expert
Software and equipment
SOFT
HARD
Novice / Adept / Expert
Rhythm Novice / Adept / Expert
Organizational skills Novice / Adept / Expert
Marketability and networking Novice / Adept / Expert

7. I help party goers have the time of their lives
by providing a professional and fun
atmosphere for any occasion.
PROMISE

8. CREDENTIALS
Work Experience:
• 14+ years of Restaurant experience
• 10+ years of DJ/ Entertainment experience
• 6+ years of Non-profit experience
Education:
• High School Diploma, Wilson High
School 2011
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Awards:
• Several Employee of the Month Awards (Sodexo-
Caron Treatment Center)
• Several Best of Weddings, Couples Choices, Hall of
Fame Awards through WeddingWire and the Knot
for work with All Party Starz Entertainment

9. COMPETITION
Michael (DJ Demby) Demby
Industry Experience:
• 25 + years of DJ/Emcee experience
Education:
• Rutgers University 2000-2005
B,S. Communications
Leadership Experience:
• Self-employed DJ from 1998 to the present
• Event Production, DJ, Host, MC, Training Manager
2019 to the present
• Renewable Energy Account Manager 2016-2017
Skills and Proficiencies:
• Entertainment - 5 endorsements
• Event Management - 10 endorsements
• Social Networking - 92 endorsements
Tori Jacobs
Overall Online Presence:
• Demby has hundreds of connections, banner image
customized with Jersey skyline, headshot is
photoshopped but not professionally, has a very
detailed and thorough profile, no published articles, not
able to find his active social media pages, his LinkedIn
URL is customized.
• Grade: Superior, 85 out of 100
HEADSHOT
Industry Experience:
• 10 + years of DJ/ Emcee experience
Education:
• Entertainment Business B,S, Full Sail University (exp.
2025)
• FAME Entertainment certification 2017
Leadership Experience:
• 7 years a sous chef / supervisor at Sodexo (Caron
Treatment Center)
• 3 years as Assistant Commissary Director at Hawk
Mountain
• 6 years as a Business partner with several
entertainment companies
• 7 years as president of Cosplayers Care (non-profit)
and board member at Superheroes for Autism (non-
profit)
Skills and Proficiencies:
• Entertainment – 0 endorsements
• Event Management – 0 endorsements
• Social Networking – 0 endorsements
Overall Online Presence:
• For LinkedIn I have 0 connections, my banner image is
my company logo, my headshot is a phone taken self
portrait, my profile is very bare bones now, 0 published
articles on the site, very active on other social media,
LinkedIn URL is customized with my DJ name.
• Grade: Average, 45 out of 100

10. COMPETITION
Alyssa Watson
Noteworthy Experience:
• DJ, Lightwave Entertainment 2021 - Present
• DJ, Dancer, MC 2018 - Present
Tori Jacobs
HEADSHOT HEADSHOT
Industry Experience:
• DJ 2018 - Present
Education:
• Kent State University 2014-2018
Skills and Proficiencies:
• Entertainment - 0 endorsements
• Event Management - 0 endorsements
• Social Networking - 0 endorsements
Overall Online Presence:
• Watson has 0 connections, banner image customized
with an event photo, headshot is car selfie, has bare
minimum profile, no published articles, not able to find
her active social media pages, her LinkedIn URL is not
customized.
• Grade: Average , 45 out of 100
Industry Experience:
• 10 + years of DJ/ Emcee experience
Education:
• Entertainment Business B,S, Full Sail University (exp.
2025)
• FAME Entertainment certification 2017
Leadership Experience:
• 7 years a sous chef / supervisor at Sodexo (Caron
Treatment Center)
• 3 years as Assistant Commissary Director at Hawk
Mountain
• 6 years as a Business partner with several
entertainment companies
• 7 years as president of Cosplayers Care (non-profit)
and board member at Superheroes for Autism (non-
profit)
Skills and Proficiencies:
• Entertainment – 0 endorsements
• Event Management – 0 endorsements
• Social Networking – 0 endorsements
Overall Online Presence:
• For LinkedIn I have 0 connections, my banner image is
my company logo, my headshot is a phone taken self
portrait, my profile is very bare bones now, 0 published
articles on the site, very active on other social media,
LinkedIn URL is customized with my DJ name.
• Grade: Average, 45 out of 100

11. BRAND POSITION
For venues and potential clients who need party
entertainment, I provide a professional and fun
atmosphere where you and your needs are the
most important because I meet every and all
needs and desires to make every event a night to
remember!
“DJ TORI / DJ JINKIES”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DJX Show Atlantic City Exhibition for DJs
• August 05. - 08. 2024 | Atlantic City
• Mobile Entertainment Expo 2024
• February 19-22, 2024 | Las Vegas, NV
• The Event Planner Expo 2024
• October 15-17, 2024 | New York, NY
Digital Marketing
• Primary Content: Posting on social media pages will help
spread the word about my business Videos and pictures will
captivate my viewers and guide them to my website.
• Primary Tools: I will use platforms like Facebook, Instagram,
TikTok, WeddingWire and the Knot to promote my business
with daily content.
• Website: I will guide my prospective clients to my website to
get a feel for who I am and what makes me the best candidate
for their event.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will continue to learn from my mentor and newly
established co-owner Eric Godfrey to seek more
knowledge about the backend of the business as well
master my craft to start hiring other employees.
PRESENT
Formal Education
• Complete Entertainment Business B,S. expected
graduation date 2025 .
Technical Skills
• I will continue to communicate with my clients to build
relationships – All Party Starz, Present
• I will continue to take more courses on DJ equipment
and programs - BCIU, June 2026
• I will start to learn how to play the drums to better my
rhythm for learning to beat mix - , Fred’s Music Shop
January 2024
Soft Skills
• I will attend other shows and events to acquire other
compare other styles from my own – People’s Choice,
January 2024
• I plan on expanding my reach on social media and
websites – All Party Starz, December 2023
• - I am going to move forward with using new
organization skills learned through Full Sail – Full Sail,
January 2024

14. Tori Jacobs
You know how events are looking for a fun atmosphere? Well, what I do is
bring the party wherever I go! In fact, I am a DJ for the people, the people!

15. REFERENCES
(n.d.). DJX Show | See. Hear. Connect. Www.Djxshow.com.
Retrieved November 28, 2023, from https://www.djxshow.com/
(2023, November 15). 27-2091.00 - Disc Jockeys, Except
Radio. Onetonline.com. Retrieved November 28, 2023, from
https://www.onetonline.org/link/summary/27-2091.00
(2023, September 18). How To Write a Disc Jockey Resume
(with Examples and Tips) | Indeed.Com Canada.
Ca.Indeed.com. Retrieved November 28, 2023, from
https://ca.indeed.com/career-advice/resumes-cover-
letters/disc-jockey-resume
Dracott, D. (n.d.). 10 Skils Every DJ is Required to Have |
Beatmatch Guru. Beatmatchguru.com. Retrieved November
28, 2023, from https://beatmatchguru.com/10-skills-every-dj-is-
required-to-
have/#:~:text=10%20Skills%20Every%20DJ%20is%20Require
d%20to%20Have,Market%20Yourself%20as%20a%20DJ%20.
..%20More%20items
(2023, November 15). 11-9072.00 - Entertainment and
Recreation Managers, Except Gambling. Onetonline.org.
Retrieved November 28, 2023, from
https://www.onetonline.org/link/summary/11-9072.00
(n.d.). Scan2Scan - Mobile Entertainment Expo 2024.
Scan2scan.com. Retrieved November 28, 2023, from
https://www.scan2scan.com/show/mobile-entertainment-expo-
2024#!/
(2023, November 15). 27-3011.00 - Broadcast Announcers and
Radio Disc Jockeys. Onetonline.org. Retrieved November 28,
2023, from https://www.onetonline.org/link/summary/27-
3011.00
MAYBEE, M. (2023, November 18). Top 50 Event Planning
Conferences to Attend in 2024. Blog.Pcnametag.com.
Retrieved November 28, 2023, from
https://blog.pcnametag.com/event-planning-conferences-2024