This document provides an overview of multi-level marketing (MLM) with statistics and facts about major MLM companies. It notes that MLM is a proven distribution model used by companies like Avon, Amway, and Herbalife to generate billions in annual revenue. Over 62 million people worldwide participate in MLM, with most being women aiming to supplement their family income. The US is the largest MLM market, generating $30 billion annually with 15 million participants.

1. By Ted Nuyten - The Netherlands
Multi Level Marketing (MLM)
An overview for associates
Facts & Figures

2. By Ted Nuyten - The Netherlands
MLM is a proven, solidMLM is a proven, solid
distributiondistribution
model to marketmodel to market
a service or a producta service or a product

3. By Ted Nuyten - The Netherlands
Big investors in MLM
Richard Branson - Donald Trump - Warren Buffet

4. By Ted Nuyten - The Netherlands
MLM can be described as aMLM can be described as a
mini-franchise in themini-franchise in the
direct selling industrydirect selling industry

5. By Ted Nuyten - The Netherlands
MLM & Direct Selling
organisations

6. By Ted Nuyten - The Netherlands
MLM is Mouth to Mouth orMLM is Mouth to Mouth or
Face to Face marketingFace to Face marketing

7. By Ted Nuyten - The Netherlands
Well known MLM CompaniesWell known MLM Companies

8. By Ted Nuyten - The Netherlands
Revenue leading MLMRevenue leading MLM
CompaniesCompanies
CompanyCompany Revenue in MillionRevenue in Million AssociatesAssociates
Avon - USAAvon - USA $ 9.900.000$ 9.900.000 5.400.0005.400.000
Amway - USAAmway - USA $ 7.100.000$ 7.100.000 3.100.0003.100.000
Herbalife -USAHerbalife -USA $ 3.500.000$ 3.500.000 1.700.0001.700.000
Mary Kay - USAMary Kay - USA $ 2.250.000$ 2.250.000 1.700.0001.700.000
Tupperware - USATupperware - USA $ 1.900.000$ 1.900.000 1.100.0001.100.000
Oriflame - SwedenOriflame - Sweden $ 1.300.000$ 1.300.000 2.300.0002.300.000
Nu-Skin - USANu-Skin - USA $ 1.100.000$ 1.100.000 820.000820.000
USANA - USAUSANA - USA $ 423.000$ 423.000 176.000176.000

9. By Ted Nuyten - The Netherlands
Direct Selling ParticipantsDirect Selling Participants
WorldwideWorldwide
Source: Direct selling organisationSource: Direct selling organisation
RegionRegion RevenuRevenu
ee
MenMen WomaWoma
nn
ParticipantsParticipants
WWWW 114 billion114 billion 30 %30 % 70%70% 62.7 million62.7 million

10. By Ted Nuyten - The Netherlands
Location of Sales
Source: Direct selling organisationSource: Direct selling organisation
PlacePlace MarketShaMarketSha
rere
Face to
Face
77 %
Internet 12 %
Phone 9 %
Other 2 %

11. By Ted Nuyten - The Netherlands
Direct Selling CountriesDirect Selling Countries
RevenueRevenue
Source: World Direct selling organisationSource: World Direct selling organisation
CountryCountry RevenueRevenue ParticipantsParticipants
USAUSA 30 billion30 billion 15 million15 million
JapanJapan 20 billion20 billion 2.7 million2.7 million
BrazilBrazil 9.1 billion9.1 billion 1.9 million1.9 million
KoreaKorea 9.0 billion9.0 billion 3.1 million3.1 million
GermanyGermany 8.2 billion8.2 billion 713.000713.000
MexicoMexico 3.9 billion3.9 billion 1.9 million1.9 million
UKUK 3.5 billion3.5 billion 419.000419.000
ItalyItaly 3.5 billion3.5 billion 335.000335.000

12. By Ted Nuyten - The Netherlands
Direct selling participants USADirect selling participants USA
Source: Direct selling organisationSource: Direct selling organisation
CountrCountr
yy
RevenuRevenu
ee
MenMen WomaWoma
nn
ParticipantsParticipants
USAUSA 30 billion30 billion 12 %12 % 88%88% 15 million15 million

13. By Ted Nuyten - The Netherlands
Direct Selling ParticipantsDirect Selling Participants
WorldwideWorldwide
Source: Direct selling organisationSource: Direct selling organisation
57 % of the direct sellers is between 35 –
54 year

14. By Ted Nuyten - The Netherlands
World wide, over 70% of direct
sellers are Women.
Their aim is to supplement their
family income with an
opportunity that is flexible in
terms of time

15. By Ted Nuyten - The Netherlands
A Few MLM Books

16. By Ted Nuyten - The Netherlands
A few Succes stories
Jeff Roberti: Over
$60 million in
commissions and
bonuses in the last 20
years with NSA.
Ruth Elliot:
Over $ 1.7
million in
commissions
in 2007 with
Vemma.
Dani Johnson:
became a Nr. 1
international
producer within 12
months and went on
to earn her first
million within 2 short
years.
Tim Sales:
Build a downline of
over 56,000 people in
26 countries.

17. By Ted Nuyten - The Netherlands
MLM Magazine’sMLM Magazine’s

18. By Ted Nuyten - The Netherlands
MLM Magazine’sMLM Magazine’s

19. By Ted Nuyten - The Netherlands
So: MLM Rocks !So: MLM Rocks !