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MULTI - LEVEL MARKETING
COMPANIES
SUBMITTED TO:- SUBMITTED BY:-
DR. SUBODH NALWAYA PRIYAL AGRAWAL
ASSOCIATE PROFESSOR (K16918)
COMMERCE & MANAGEMENT DEPARTMENT BBA (HONORS)
2ND YEAR/4TH SEM
INTRODUCTION
It is also referred to as Network Marketing or Direct Sales.
Multilevel Marketing, or MLM, is a system for selling goods
or services through a network of distributors.
Multilevel marketing (MLM) is a strategy some
direct sales companies use to encourage existing distributors
to recruit new distributors who are paid a percentage of their
recruits' sales. The recruits are the distributor's "downline."
Distributors also make money through direct sales of
products to customers. Amway, which sells health, beauty,
and home care products, is an example of a well-known
direct sales company that uses multilevel marketing.
 Amway is still by far one of the biggest direct selling companies in
the world. The US-based company sold products worth $8.8 billion
in the year 2018.
 The company is present across 6 continents, in 100 countries,
17,000 employees, 1000 scientists, and engineers for Research &
Development. It is the #1 Multi-level Marketing company in the
world.
 Amway offers well over 450 high-quality products for categories
like Nutrition, Beauty, Home Care, and Energy + Sport.
 The brand name Nutrilite offers Some of the most popular
products. Nutrilite is the trademark of Amway.
 There are over 3 million people who are earning money by
becoming an affiliate for Amway. There are no other MLM
companies that have paid bonuses and cash incentives consistently
for 60 years to its affiliates like Amway.
 Moreover, Amway also offers skill-building support to new direct
sellers. It has got a great community of mentors and learning
resources.
AMWAY
ORIFLAME
Oriflame Holding is a Swedish Network
Marketing company established in the year 1967
by Jonas Brothers and Robert Jochnick.
This Company is located in 62 countries with
7500 employees and 100+ researchers working
for it. The company’s revenue in 2017 was
approximately $1.6 billion.
Most of the sales for the MLM companies like
Oriflame come from Skincare 29%, cosmetics
19%, and perfume 18% products.
The company sells its products in 60 markets
through a network of over 3 million independent
distributors.
AVON
Avon Inc. is the worlds’ 5th largest beauty
company and 2nd largest Multi-level Marketing
company after Amway. In the year 2016, the
company revenue stood around $5.7 billion.
David McConnell founded Headquartered in
London Avon way back in 1886. Avon has over
25,000 employees spread across 100 countries
with Brazil as its largest market.
Avon products are more women-oriented with
Popular brands like ANEW, Avon Color, Skin So
Soft, etc.
The company has over 6.4 million representatives
mainly women who sell products on their behalf.
To become a representative you have to pay a
nominal fee upfront and join the company.
YOUNG LIVING
Young Living is a network marketing company
based in Utah was founded by Donald Gary
Young in 1993. Currently, the company is worth
around $1.5 billion.
The main products that the company sells are
essential oils. There are dietary essential oils for
adding flavor to your food and massage oils that
can be applied to your body.
Apart from essential oils it also sells nutritional
supplements like NingXia Red, Slique, etc.
Young Living employs thousands of independent
distributors who can sell directly to customers
and earn commissions.
TUPPERWARE
Tupperware is an American iconic plastic
container making company which was founded in
the year 1948 by Earl Tupper in Massachusetts.
Since then Tupperware manufactures and
distributes its products in more than 100
countries under the parent company Tupperware
Brands.
The company has over 14,000 employees and
revenue of $2.3 billion in the year 2017.
Tupperware markets its products with the help of
2 million direct salespeople on contract in 100
countries.
Some of their popular brands are Tupperware,
Avroy Shlain, Fuller Cosmetics, NaturCare, etc.
Marketing Managementt

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Marketing Managementt

  • 1.
  • 2. MULTI - LEVEL MARKETING COMPANIES SUBMITTED TO:- SUBMITTED BY:- DR. SUBODH NALWAYA PRIYAL AGRAWAL ASSOCIATE PROFESSOR (K16918) COMMERCE & MANAGEMENT DEPARTMENT BBA (HONORS) 2ND YEAR/4TH SEM
  • 3. INTRODUCTION It is also referred to as Network Marketing or Direct Sales. Multilevel Marketing, or MLM, is a system for selling goods or services through a network of distributors. Multilevel marketing (MLM) is a strategy some direct sales companies use to encourage existing distributors to recruit new distributors who are paid a percentage of their recruits' sales. The recruits are the distributor's "downline." Distributors also make money through direct sales of products to customers. Amway, which sells health, beauty, and home care products, is an example of a well-known direct sales company that uses multilevel marketing.
  • 4.
  • 5.  Amway is still by far one of the biggest direct selling companies in the world. The US-based company sold products worth $8.8 billion in the year 2018.  The company is present across 6 continents, in 100 countries, 17,000 employees, 1000 scientists, and engineers for Research & Development. It is the #1 Multi-level Marketing company in the world.  Amway offers well over 450 high-quality products for categories like Nutrition, Beauty, Home Care, and Energy + Sport.  The brand name Nutrilite offers Some of the most popular products. Nutrilite is the trademark of Amway.  There are over 3 million people who are earning money by becoming an affiliate for Amway. There are no other MLM companies that have paid bonuses and cash incentives consistently for 60 years to its affiliates like Amway.  Moreover, Amway also offers skill-building support to new direct sellers. It has got a great community of mentors and learning resources. AMWAY
  • 6. ORIFLAME Oriflame Holding is a Swedish Network Marketing company established in the year 1967 by Jonas Brothers and Robert Jochnick. This Company is located in 62 countries with 7500 employees and 100+ researchers working for it. The company’s revenue in 2017 was approximately $1.6 billion. Most of the sales for the MLM companies like Oriflame come from Skincare 29%, cosmetics 19%, and perfume 18% products. The company sells its products in 60 markets through a network of over 3 million independent distributors.
  • 7. AVON Avon Inc. is the worlds’ 5th largest beauty company and 2nd largest Multi-level Marketing company after Amway. In the year 2016, the company revenue stood around $5.7 billion. David McConnell founded Headquartered in London Avon way back in 1886. Avon has over 25,000 employees spread across 100 countries with Brazil as its largest market. Avon products are more women-oriented with Popular brands like ANEW, Avon Color, Skin So Soft, etc. The company has over 6.4 million representatives mainly women who sell products on their behalf. To become a representative you have to pay a nominal fee upfront and join the company.
  • 8. YOUNG LIVING Young Living is a network marketing company based in Utah was founded by Donald Gary Young in 1993. Currently, the company is worth around $1.5 billion. The main products that the company sells are essential oils. There are dietary essential oils for adding flavor to your food and massage oils that can be applied to your body. Apart from essential oils it also sells nutritional supplements like NingXia Red, Slique, etc. Young Living employs thousands of independent distributors who can sell directly to customers and earn commissions.
  • 9. TUPPERWARE Tupperware is an American iconic plastic container making company which was founded in the year 1948 by Earl Tupper in Massachusetts. Since then Tupperware manufactures and distributes its products in more than 100 countries under the parent company Tupperware Brands. The company has over 14,000 employees and revenue of $2.3 billion in the year 2017. Tupperware markets its products with the help of 2 million direct salespeople on contract in 100 countries. Some of their popular brands are Tupperware, Avroy Shlain, Fuller Cosmetics, NaturCare, etc.