A tool used in the 'One Million Jobs' workshop used to find problems that customers will pay to be solved.

1. What is a problem?
1. Drama
Why is it important?
A customer pays money for a product or
service that solves their drama.

2. Finding Drama - The Drama Tool
Ask yourself - “What products or services
have caused me drama over the past
two weeks?”
Areas to consider
Waste - excess of something
Efficiency- there is an easier way to do something
Poor quality - something constantly breaks
Affordability - too expensive
Skills match - hard to do something
Time - takes too long

3. Finding Solutions
1. Make a list of ‘key words’ that describe each Drama
e.g. “Hair band falls off exercising”
2. Google those ‘keywords’, research the first page
3. List the products that people need to solve the Drama
4. Pick the 2 products that are most interesting for you
Remember
For a microenterprise,
improving an existing
product is faster,
easier & low cost.

4. Research
1. Pick a product that is interesting
2. Brainstorm all the ways that people might search for
the product in Google (key words)
3. Google those key words to learn about competitors -
Fill out the BiB Canvas
4. Use the Drama Tool to ask yourself Qs about the
competitors product - could you improve the existing
product by a small amount (20%)?
Why is 20%
Important?
Its faster, easier and
low cost to copy 80% of
what a competitor does
and improve 20% to
make it unique