Pumpkin Masters 2015

1. WIC Marketing Inc.
515 -202 St
Langley, B.C. V2Z1V7
Ph. 604-534-4870, 778-554-2888
wic@uniserve.com / timwicmarketing@gmail.com

2. All kits will be bilingual for 2015 to help appeal
to the fastest growing demographic in the US.
Pumpkin Masters has a Spooky NEW look to
increase shopability!
New transfer method
messaging to drive awareness.
Kit descriptor bar – consistent
placement for clear messaging &
easy shopability.
Safer than Kitchen Knives
messaging to bring awareness
that Pumpkin Masters is the safer
method to carve pumpkins.
Facebook & Pinterest logos have
been moved to the front of the
packaging to help engage and
inspire consumers.
QR code will lead consumers to
“How to” video & show just how
easy the new transfer method is!

3. Carving Party Kit
Tools and patterns designed for kids and adults!
• 16 patterns and instructions,
• 4 Carving Saws, 2 Scraper Scoops, 1 Super Poker,
1 Drill & 1 Crayon.
Pumpkin 2015 - Carving Kits

4. Decorating Punches Tool Kit
New punch tools allow you to create artful designs without
the need for a carving saw. Detailed carvings can be created
with an easy “punching” technique that is ideal for both
adults and kids!
• 2 Punch Tools, 1 Carving Saw,
1 Scraper Scoop, and 1 Super Poker
Pumpkin 2015 - Carving Kits

5. INNOVATION utilizing a new carving technique!
89% of Driven Decorators like to try new things!
• 360 Carving Kit introduces a new carving
technique that allows the whole pumpkin to be
carved!
• Kit includes specially designed patterns that are
stunningly spooky from any angle.
• Impress your friends and family by carving 360
degrees!
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 96.0%
• Top Box in purchase intent – 62.0%

6. Growth Platform 1 – So Easy, Beginners Are Masters
Idea: Sculpt & Carve – Easy & Expert Result
Insights – What Users Say
• 90% - Like to try new things
• 74% - View carved pumpkins as works of art
Why It Will Work
• Combination provides a more professional and
dramatic pumpkin by adding depth and
dimension
• Combination of two techniques in one kit
provides users with the tools needed for a more
advanced creation
Make it Easy & Expert
So Easy,
Beginners
are Masters

7. INNOVATION for decorating pumpkins!
60% of consumer decorate pumpkins for Halloween.
• Crackle Paint & Stencil Kit allows your pumpkin
to be displayed throughout the season!
• No carving is necessary, therefore designs are
visible for weeks!
• Pumpkins can be painted using the ever popular
black & silver trend and embellished with
Halloween designs.
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 94.0%
• Top Box in purchase intent – 70.0%

8. Growth Platform 4 – Extend into Décor
Idea: Enable Pumpkins to Be Seasonal Décor
Insights – What Consumers Say
• 62% - Seek the easiest approach to tasks
• Difficult to throw away your masterpiece
Why It Will Work
• Crafting tape is the easy solution to creating
pumpkin décor in minutes
• Pumpkins can be decorated weeks before
Halloween so they can be enjoyed longer
Make it Extend to Décor Extend into
Décor

9. Make It For Mom
Growth Platform 3 – Make it For More Occasions
Idea: Develop a Fun & Easy Solution to Decorate
Multiple Pumpkins for Mom
Insights – What Consumers Say
• 89% - Like decorating for the holidays
• 71% - Cannot wait to show off their creations
Why It Will Work
• Decorated pumpkins can be used as décor
• Value - consumers save $13+ by buying a kit
versus buying individual craft supplies
Make it For More Occasions For More
Occasions

10. The Power (Saw) of INNOVATION!
The Power Saw has been REDESIGNED for ultimate
comfort and maneuverability!
• New, easy-grip design fits perfectly in your
hand, allowing intricate patterns to be easily
carved in minutes!
• Trigger switch allows the Power Saw to be
turned ON/OFF using natural grip, for carving in
comfort.
• The #2 selling SKU in pumpkin carving is now
easier to use than ever before!
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 90.0%
• Top Box in purchase intent – 60.0%

11. INNOVATION with a unique 360◦
rotating device!
Truly show off your pumpkin masterpiece with the
Ultimate Carve & Display Kit!
• Features a 360◦
rotating display stand, with super
bright LED light.
• Showcase your entire creation in a dramatic flair
with the slow movement of the display stand.
• Complete carving kit includes tools and specially
designed patterns that create a scene all around the
pumpkin.
•Driven Decorators have rated this item:
• Top 2 Box in appeal – 89.0%
• Top Box in purchase intent – 54.0%

12. Kids Carving Kit
Creepy eye inserts with glow in the dark features for a whole
new effect. Light shines through the eyes to bring patterns
to life!
• 4 pairs if spooky eyes.
• 4 patterns and instructions
• 1 Kids Dura Saw, 1 Scraper Scoop & 1 Crayon.
Pumpkin 2015 - Kid’s Products

13. Kids Glow In The Dark Carving Kit
Carving and crafting have been blended into one
complete kids kit.
• Pumpkins can be carved, painted or both.
• Includes: 6 Patterns and instructions, 2 Glow
in the Dark Paints, 1 Kids Safety Saw, 1
Scraper Scoop & 1 Drill.
Pumpkin 2015 - Kid’s Products

14. Growth Platform 3 – Make it For More Occasions
Idea: Enable Kids to Decorate Pumpkins Without
Carving
Insights – What Consumers Say
• 89% - Enjoy family activities
• 59% - Distribution of dollars are HH with families
Why It Will Work
• Kids can easily create their own monster
pumpkins, safely
• Easy to use die-cut foam sheets and googly eyes
bring monsters to life
Make it For More Occasions For More
Occasions

15. Pumpkin 2015 - Lighting
Xtreme Strobe Light
• 4 Super Bright LED lights.
• Hides light with in the pumpkin.
• Batteries included.

16. Growth Platform 2 – Make Lighting Safe
Idea: Develop a Brighter Light That Can Be Angled
Insights – What Consumers Say
• 75% - Use a candle
• 43% - Use a battery operated light
Why It Will Work
• Easier to use and safer than candles
• LED light delivers brighter illumination for pumpkin
carvings, details show up better
• Built-in easel back locks at 45 or 90 degrees to best
highlight carving
Make it More Safe Safer Than a
Candle

17. Pumpkin 2015 - Accessories
Bare Bones
Simple kit that contains the basics needed for carving your
pumpkin.
• 1 Scraper Scoop & 1 Safety Saw.

18. 4 in 1 Carving Tool
This carving tool does it all!
• Tool has 2 cutting edges for simple and detailed carving
techniques.
• The bottom of the tool has 2 cutting edges for sculpting away
the pumpkin skin. 1 side is designed to remove the skin while
the other one smooth's out the area.
• Intended for Adult Use Only.
Pumpkin 2015 - Accessories

19. Sensational Shadows
Pattern and instructions are
included to create designs for the
front and back of the pumpkin,
which creates spooky scenes
behind your carving.
Pumpkin 2015 - Pattern Books
Creature Features
8 Patterns with instructions to
create creepy and fun pumpkin
creatures!
• Pumpkin patterns designate
areas to be carved and cut
pieces are utilized to create a
creature with 3D features!
Spooktacular Scenes
10 patterns and instructions are combined to
create haunting scenery for your pumpkin
display.
• Designs are completed by using
multiple carved pumpkins and stacking
them or laying side by side.

20. Pumpkin 2015 - Pattern Books
Classics
8 Patterns with instructions to
create creepy and fun pumpkin
creatures!
• Pumpkin patterns designate
areas to be carved and cut
pieces are utilized to create
classic patterns.
Contest Winners
8 patterns and instructions are combined to
create winning designs for your pumpkin
display.
• Designs are completed by using
multiple carved pumpkins and stacking
them or laying side by side.

21. Pumpkin Blacklight w/glow paint- Limited Quantity
3 illuminated LEDs react with Glow-in-the-Dark paint!
Includes:
Operated UV light, 1 battery, 1 roller, 1 bottle of glow
in the dark paint.

22. Pumpkin Powered Light - Limited Quantity
Super bright multi color LED, strobes and pulses
through many colors.
Prongs complete the circuit when installed in pumpkin.
Requires 2 AAA batteries, not included.

23. Costume Reflectors – 3 Ass’t- Limited Quantity.
Halloween themed safety flashers clip right onto children’s
Costumes. Blinking LEDs and reflective material make them
easier to see at night.
Sold as an assortment.

24. Displays
Assorted Floor Display
Display Contains:
• 48 Pumpkin Carving Kits
• 12 Kid’s Carving Kits
• 18 Assorted Pattern Books
Counter Display
Display Contains:
• 24 Pumpkin Carving Kits