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Why cities the emerging role of urban areas


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Talk on why cities are seen as pivotal for the future for many organisations given at Colgate Palmolive 2011 Trends Day in New York. Draws on elements of Future Agenda insights to present case for increased focus on global urban strategies for major product companies

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Why cities the emerging role of urban areas

  1. 1. Why  Cies?  Why  Now?    Dr  Tim  Jones  –  Programme  Director  –  19  July  2011  
  2. 2. Global  Urbanizaon     Why  Cies?  Why  Now?   By  2020  75%  of  us  will  live  in  urban  environments     and  these  will  increasingly  be  dense  cies  –  more  like     Paris  and  Hong  Kong  than  LA  or  Mexico  City.    
  3. 3. Developing  World  Mobility   Why  Cies?  Why  Now?   By  2015,  32  people  an  hour  will  be  moving  into  Shanghai,    39  into  Kinshasa  and  Jakarta,  42  into  Mumbai  and  Karachi,  50  into   Dhaka  and  58  into  Lagos.    
  4. 4. Growth  Engines   Why  Cies?  Why  Now?  Mega-­‐cies  will  increasingly  compete  with  each  other  for  talent  and   resources  as  innovaon  and  economic  growth  connues  to  be   driven  by  urban  environments  
  5. 5. Fast  Transfer   Why  Cies?  Why  Now?   City-­‐to-­‐city  transfer  of  the  best  answers  will  increase  in  speed  and   volume  as  successful  new  soluons  to  emerging  challenges  are   quickly  developed  and  shared.    
  6. 6. Cies  not  Countries   Why  Cies?  Why  Now?   Mayors  will  increasingly  be  able  to  lead  change  faster  than   presidents:  The  C40  group  of  mega-­‐cies  may  be  more  influenal   than  the  G20  group  of  governments.  
  7. 7. Unplanned  Cies   Why  Cies?  Why  Now?  The  gap  between  urban  rich  and  poor  is  increasing:  20%  of  all  urban  housing  are  temporary  structures  and  1/3  of  the  world’s  populaon   already  live  in  slums.    
  8. 8. Midi  City  Clusters   Why  Cies?  Why  Now?   Midi-­‐city  clusters  will  be  of  growing  significance  with  400   middleweight  cies  in  emerging  markets  generang    40%  of  global  growth  in  the  next  15  years.  
  9. 9. Urban  Markets   Why  Cies?  Why  Now?  More  and  more  companies  are  planning  to  focus  on  groups  of  cies  as  their  primary  markets  rather  than  countries  and  so  develop  more   urban-­‐only  products  and  services.    
  10. 10. Quesons   Why  Cies?  Why  Now?   How  will  more  urbaniza/on  influence  your  global  /  country  supply  chains?   Who  will  be  the  retail  partners  that  can  best  access  the  unplanned  city?   What  new  products  will  be  needed  exclusively  for  the  urban  consumer?   Three  quesons  
  11. 11. Future  Agenda   Why  Cies?  Why  Now?  The  Future  Agenda  is  the  world’s  largest  open  foresight  programme   that  ran  throughout  2010  and  engaged  expert  input  from  over     1500  organizaons  to  gain  a  unique  global  view