As services continue to contribute more to the global economy and new propositions emerge daily, innovation in services is under greater focus. This is the material for a one day exec workshop looking at next generation service innovation covering the context, a number of leading case studies and also approaches for rethinking the service innovation experience to enhance value and customer impact. Drawn from a combination of the ongoing Growth Champions and Innovation Leaders analysis, it first looks at the core enablers of change for service innovation today - namely co-creation, web 2.0, new business models and new value shifts. Next it looks at nine established service innovation successes that have been changing perceptions in recent years - Inditex (Zara) fast fashion, Rolls-Royce TotalCare, Nike ID, Amazon, Virgin Atlantic, Airtel, Starwood Hotels, Google and Live Nation.
Then it moves on to explore eight emerging / accelerating service innovation experiences that are having impact: Zipcar, Naranaya Hrundayalaya, M-pesa, AA Drivesafe, Citizinvestor, Zopa, Motif Investing and Qcue.
The afternoon section looks at how companies can use these case studies to understand which elements of next generation service innovation could have impact on their sector and relevance for their business and then provides an overview of four approaches to help think of new service innovation models - Parallel Views, Value Innovation, Lean Thinking and Destroy your own business.
Designed to give companies an immersive experience the workshop uses this material in a number of different presentation formats including cards and other interactive elements. The Singapore event is the first of several to share this material and has been developed in collaboration with Training Vision and the WDA of the Singapore government.