2. A relationship between the
lyrics and the visuals, with the
visuals
“Let everything hang
loose”
“Every time I close my
eyes”
3. A relationship between the
music and the visuals
Dark/Scary/Frightening
scene that relates to the
heavy metal genre
4. Genre-related style and icon
A close up of this particular
singer showing the style of
which he is dressed in, in
relation to the genre of music
5. Voyeurism often plays a major
part, especially in relation to
females
Scenes that show sexual acts and
demonstration towards the interest of the
audience, generally towards the males interest
– male gaze
6. Intertextual references to other
media texts may be present
This often has media content within a music
video that will relate and refer back to another
media product, such as a film or T.V show
