Types and Styles

1. TYPES AND STYLES OF MUSIC VIDEOS
•Performance based
•Narrative based
•Concept based
Types of MusicVideos:

2. Narrative based music videos
 Narrative based music videos attempt to tell a story that features in the
lyrics or that is suggested in the lyrics and then dramatized in the video
itself.
 Narrative based music videos often establish a clear relationship
between the lyrics and the visuals of the song.
 Either the actors are acting according to the story or the music artists
are performing.
 Narrative based music videos require the viewer to understand the lyrics
of the song clearly and these types of music videos are easily
understood and enjoyed by the audience.

3. Examples of Narrative based music videos
You BelongWith Me byTAYLOR SWIFT
The Hearts Wants What ItWants by
SELENAGOMEZLast Friday Night by KATY PERRY

4. Perfomance based music videos
 Performance based music videos are only, or mostly, the artist/band
performing their song.
 These include dancing, lip syncing, live concerts or musicians playing
music instruments.
 Performance based music videos mostly build a relationship with the
audience to show off the star identity.
 These videos don’t have any specific message for the audience or there
is no concept or idea behind the song or the video.
 There is no connection between the lyrics of the song, as we can just see
well dressed artists performing on their song.

5. Examples of Performance based music videos
Single Ladies by BEYONCE

6. Concept based music videos
 Concept based music videos are based on a specific concept or a
theme.
 The concept can be magic, supernatural, historical, religious,
scientific or any other idea which is based on a concept or a
theme.
 Mostly concept based videos intrigue a specific class or target
audience, according to the idea of the music video.
 The unusual content of the video is what attracts most of the
people.

7. Examples of concept based music videos
Take MeTo Church by Hozier Elastic Heart by SIA
Paradise by COLDPLAY

8. Styles of music videos
ANIMATION
INTERPRETIVE
IMPRESSIONIST
INTERTEXTUALITY
SURREALIST
ALLUSION

9. Animation
 Animated music videos have an animated film, or cartoons, with the
soundtrack playing in the background.
 These videos usually don’t have anything real to show to the viewer,
even though the song is produced by the original artist.
 The animations in the videos are designed by using different softwares
and these music videos are usually cheap as they are entirely digital.
For example, Rude Boy by Rihanna

10. Interpretive
 Interpretive music videos can be interpreted
by the audience in many ways.
 Each person can see this video in a different
way and understand a different meaning
according to their mentality.

11. Impressionist
 An impressionist music video can be used to
show a particular theme to the audience.
 It includes random and peculiar shots and
images to express the theme of the video.
 Abstract features are mostly used in an
impressionist music video.
For example, Girl from Mars by Ash

12. Intertextuality
 References used from some other media
product, some mythology, history, or any
other existing thing is taken and shown in this
type of music video.
For example, Dark Horse by Katy Perry

13. Surrealist
 Similar to impressionist music videos, surrealist music
videos are very abstract and may not have a relation with
the music itself.
 A surreal music video contains artificial, unreal or
supersticious elements in it.
 A surrealist music video gives a very dream-like effect to
the audience.
For example, ET by Katy Perry

14. Allusion
 It is similar to intertextuality to some extent.
 An allusion music video gives reference of
another thing sometimes directly and
sometimes indirectly.
 It depends on how the audience see the video,
how they make a connection between the video
and other similar things they have seen before.
For example, Avril Lavigne’s Rock n Roll

15. THANK YOU