![FROM THE ‘SOUL’: AUTHENTIC, MEMORABLE & ENGAGING,[object Object]](https://image.slidesharecdn.com/ucim-03-1227963142546318-8/75/customer-soulution-user-centric-innovation-method-1-2048.jpg?cb=1670660157)
![Who is CustomerSoulutions?,[object Object],Sharp observers,[object Object],Listeners,[object Object],Creative Design Thinkers,[object Object],Not smooth talkers,[object Object],Do, build, play, learn,[object Object]](https://image.slidesharecdn.com/ucim-03-1227963142546318-8/75/customer-soulution-user-centric-innovation-method-2-2048.jpg?cb=1670660157)
![We offer concept development of services, products and experiencesbasedon a ‘holistic’ customercentricapproach.,[object Object],Experiences,[object Object],Services,[object Object],Products,[object Object]](https://image.slidesharecdn.com/ucim-03-1227963142546318-8/75/customer-soulution-user-centric-innovation-method-3-2048.jpg?cb=1670660157)
![Fields of work,[object Object],CustomerExperience:,[object Object],Selfservice,[object Object],Omnichannel,[object Object],Mobile, context based,[object Object],Co-creation,[object Object],Industries:,[object Object],Retail,[object Object],Mobile,[object Object],Aviation,[object Object],Healthcare,[object Object],Technology:,[object Object],QR codes,[object Object],Mobile: UX, GPS + kompass, embeddedtechnology,[object Object],Internet of Things,[object Object],Web 2.0,[object Object],Manufacturingtechnology,[object Object]](https://image.slidesharecdn.com/ucim-03-1227963142546318-8/75/customer-soulution-user-centric-innovation-method-4-2048.jpg?cb=1670660157)
![We buildbridges to innovate.,[object Object],emotional / social,[object Object],innovation,[object Object],Business,[object Object],(viable),[object Object],People,[object Object],(desirable),[object Object],process ,[object Object],innovation,[object Object],functional,[object Object],innovation,[object Object],Innovation,[object Object],(feasable),[object Object]](https://image.slidesharecdn.com/ucim-03-1227963142546318-8/75/customer-soulution-user-centric-innovation-method-5-2048.jpg?cb=1670660157)
![Putting the customer in the center of the innovation process.,[object Object]](https://image.slidesharecdn.com/ucim-03-1227963142546318-8/75/customer-soulution-user-centric-innovation-method-6-2048.jpg?cb=1670660157)
![User CentricInnovationMethod,[object Object],Understand phase: ,[object Object],Understand the Customers, Company, Market and Innovation factors.,[object Object],Activities in this phase include:,[object Object],[object Object]](https://image.slidesharecdn.com/ucim-03-1227963142546318-8/75/customer-soulution-user-centric-innovation-method-7-2048.jpg?cb=1670660157)
Customer Soulution: User Centric Innovation Method
18 years of experience in the design and innovation world resulted in a method to build bridges between people, innovation and strategy. www.customersoulutions.com Update 2011: We completly revamped the presentation. Its been 3 years since the last update and as we evolve the methodology we needed this update also to relaunch our venture. The Schiphol Bagdrop Soulutions now will expand in another Row so we can tell the succes of this approach and its result is proven. Update December 2009: Recent I learned that the Schiphol project and my User Centric Innovation Methodology became the benchmark for Passenger Innovation on Airports. The SSDOP now turned into the bagdrop www.bagdrop.com and now Schiphol has several isles with 6 Bagdrops operational. A huge succesfull user centric accomplishment.
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Customer Soulution: User Centric Innovation Method
- 8. The ‘soul’ of the company.
- 9. Social media research.
- 11. Market dynamics.
- 14. Customer journey analisys.
- 15. Touchpoint and moment of thruthanalisys.
- 18. Fast prototyping, mock-up’s, working models, visuals or video’s.
- 19. Everything to make new designs tangable and testable.
- 21. Observe and interview testers.
- 22. Evaluate tests.
- 23. Improve the design and simulate, test and role play again.