by vinith kumar

1. FACEBOOK
MARKETING
By
M.VINITH KUMAR
K.S.SRINATH
SRIMAD ANDAVAN ARTS & SCIENCE
COLLEGE (AUTONOMOUS)

2. Introduction:-
Facebook is an online social networking service
headquartered in Menlo Park, California. Its name comes
from a colloquialism for the directory given to students at
some American universities. Facebook was founded on
February 4, 2004, by Mark Zuckerberg with his college
roommates and fellow Harvard University students Eduardo
Saverin, Andrew McCollum, Dustin Moskovitz and Chris
Hughes. The founders had initially limited the website's
membership to Harvard students, but later expanded it to
colleges in the Boston area, the Ivy League, and Stanford
University. It gradually added support for students at various
other universities and later to their high-school students.
Facebook now allows anyone who claims to be at least 13
years old worldwide to become a registered user of the
website,

3. Facebook Stats Worldwide
• #1 social network in the world (surpassing Google)
• As of May 2013 , face book has reached 1.1 billion users !
• In India there are 13 million FB users, they consist of 45 % of internet
users In India.
• Worldwide, increase in FB users , by 26%
• 50% of all FB users log on to FB everyday
• Average time spent on FB , 20 minutes

4. Facebook Stats Worldwide continues……
• 48% of FB users aged between 18-34 check their FB account as soon as
they wake up !!
• There are 82 million Face book users in India in which over 40% users are
below 30-years of age.
• Almost equal no of female users to male users.
• On Thursday and Fridays , most active days of FB use
• 42% of marketing people claim that FB marketing is very important and
has been beneficial for them.
• India to have 250 million FB users by 2015 !!!

5. “The goal isn’t to be good at Facebook – The goal is to be good
at Business because of Facebook.”
– Jay Baer, author of Convince & Convert, one of the planet's most popular
Social media blogs

6. Marketing Funnel
AWARENESS
CONSIDERATION
CONVERSION
LOYALTY Targeting with Custom Audiences
Page Post Ads & Sponsored
Stories
Targeting with Custom
Audiences
Facebook
Exchange
Page Post Ads
Facebook Offer
The Logout Experience
Reach & Target Blocks
Page Post Ads & Sponsored
Stories

7. Role of Facebook marketing:-
Facebook marketing is hyper targeted.
Facebook marketing is affordable.
Facebook marketing is completely measureable.
Facebook marketing is easily satisfied.

8. Facebook Fact:
199 out of every 200 interactions (99.5%) come from the
user’s wall (or newsfeeds).
This means that almost nobody is coming back to your fan page
after they visit it the first time.

9. $1.5 dollars for the product owners for
One like from Facebook users

10. It’s really a popularity contest
So how do you become popular?

12. Whizbang 4c’s
• Clarity
• Consistency
• Creativity
• Commitment

13. 1. Clarity
• Clear budget
• Clear objective
- Create awareness
- Increase sales
- Market research
- Customer service
- Drive traffic to website
- Build your customer data list
- Optimize other marketing efforts

14. 1. Clarity
• Clear Facebook strategy
– Who is your target audience?
– What do you want them to do?
– How will you know that it is working?
• Fans
• Web traffic (Google analytics)
• Sales
• Impressions
• SMOR, Facebook insights,
people browser, social baker

15. 2. Consistency
• Consistent brand image
• Consistent brand personality
• Consistent posting presence

16. 3. Creativity
• Creativity with your content
• Events
• Videos
• Photos
• Import blog
• Add custom content
• Third party articles
• Testimonials
• Create experiences, MOTM, Expert
Fridays
• Follow 80/20 rule

17. 3. Creativity
• Creativity with your content
– Ecommerce

18. 3. Creativity
• Creativity with your content
– Promotion (contests, coupons
and sweepstakes via wildfire)
– Facebook deals (NEW!)

19. 3. Creativity
• Creativity with promoting your page
– Invite your contacts

20. 3. Creativity
• Creativity with promoting your page.
• Give people lots of ways to like you
• Open graph/Social plugins
• Facebook Send button (NEW!)

21. 3. Creativity
• Why you should like the like button?
- "Likers" are more active, clicking on 5.3 times more links to external sites than
the typical Facebook user.
- More than 250 million people engage with Facebook on external websites
through the Like button or other social tools.
- 18 of the top 25 U.S. retail sites, as ranked by comScore, use Facebook.

22. 4. Commitment
• Commitment to Facebook success
– Posting regularly
– Engaging authentically
– Measuring often
– Making adjustments
– Rinse and repeat

23. Top ten India’s marketing pages:-
BRAND FBLIKES TALKINGABOUTTHIS %
PEPSI 2,80,00,000 1,85,000 0.64
VODAFONEZOOZOOS 1,60,00,000 2,40,000 1.5
TATADOCOMO 1,40,00,000 32,000 0.25
NESCAFE 1,40,00,000 3,40,000 2.5
NOKIA 95,00,000 1,90,000 2
SAMSUNGMOBILE 90,00,000 2,30,000 2.5
FASTRACK 80,00,000 89,000 1.1
CADBURY 77,00,000 2,17,000 2.81
NISSANAUTO 75,00,000 2,25,000 3
CORNETTO 75,00,000 29,000 0.4

24. Conclusion:-
Through a series of simple social actions, such as
liking your business’ Facebook page to your event,
people can quickly interact with your Business,
without ever leaving their current page. When this
happens, a user sees a friend’s name in your ad,
giving the ad a personal recommendation. they
are 68% more likely to remember the ad and twice
as likely to remember the brand.

25. Thank You!