Mobile Marketing Presentation at IABC Cleveland


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thunder::tech Account Manager Michael Schwabe gave a seminar on mobile marketing for the Cleveland Chapter of the International Association of Business Communicators (IABC Cleveland).

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Mobile Marketing Presentation at IABC Cleveland

  1. 1. Mobile Marketing May 12, 2011 Michael Schwabe Account Manager
  2. 2. <ul><li>What the heck are we talking about? </li></ul><ul><li>Who’s doing what </li></ul><ul><ul><li>Mobile stats </li></ul></ul><ul><li>Finding your voice </li></ul><ul><ul><li>Developing various types of mobile content </li></ul></ul><ul><li>This is kind of cool </li></ul><ul><ul><li>What’s new in mobile </li></ul></ul><ul><li>Spending your company’s money </li></ul><ul><ul><li>Mobile advertising </li></ul></ul><ul><li>Let’s not get sued over this, ok? </li></ul><ul><ul><li>Legal considerations for mobile content </li></ul></ul><ul><li>Making your boss happy </li></ul><ul><ul><li>Stats, tracking and ROI of mobile </li></ul></ul>Lunch & Learn… I Hope
  3. 3. What is mobile? Phones Tablets & Other Devices
  4. 4. Mobile Stats Compiled by Microsoft TAG, April 2011
  5. 5. Mobile Stats Compiled by Microsoft TAG, April 2011
  6. 6. Mobile Stats Compiled by Microsoft TAG, April 2011
  7. 7. Mobile Stats Compiled by Microsoft TAG, April 2011
  8. 8. Mobile Stats Compiled by Microsoft TAG, April 2011
  9. 9. Mobile Content <ul><li>Strategy </li></ul><ul><li>Integration of EXISTING content onto mobile platform </li></ul><ul><li>Execution </li></ul><ul><li>SMS/text campaign </li></ul><ul><li>Mobile website </li></ul><ul><li>Mobile application </li></ul><ul><li>QR (quick response) Code </li></ul><ul><li>AR (augmented reality) Code </li></ul>
  10. 10. SMS / Text Messaging <ul><li>Text to </li></ul><ul><li>Win </li></ul><ul><li>Donate </li></ul><ul><li>Get updates </li></ul><ul><li>Who can text </li></ul><ul><li>Anyone! </li></ul><ul><li>Why text </li></ul><ul><li>It’s not dead… yet </li></ul><ul><li>Time-sensitive information </li></ul><ul><ul><li>Public service announcements </li></ul></ul><ul><ul><li>Disaster announcements </li></ul></ul><ul><li>Special offers and coupons </li></ul><ul><li>Event information and updates </li></ul><ul><li>Internal communications </li></ul>
  11. 11. Web vs App Mobile Website Wide reaching Content restricted Smaller budget Mobile Application Platform specific Dynamic content Bigger budget
  12. 12. QR Codes <ul><li>Quick Response Code </li></ul><ul><li>Two-dimensional code readable by dedicated QR barcode readers and camera phones </li></ul><ul><li>Make QR Work </li></ul><ul><li>How-to videos </li></ul><ul><li>FAQs </li></ul><ul><li>Ticketing </li></ul><ul><li>Donations </li></ul><ul><li>Track It </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  13. 13. AR Codes Augmented Reality Live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics
  14. 14. AR Codes
  15. 15. AR Codes
  16. 16. AR Codes
  17. 17. NFC <ul><li>Near Field Communication: </li></ul><ul><li>A set of short-range wireless technologies, typically requiring a distance of 4 cm or less </li></ul><ul><li>NFC tags contain simple data or elaborate instructions that enable them to perform such functions as: </li></ul><ul><ul><li>Unlocking doors </li></ul></ul><ul><ul><li>Paying for goods </li></ul></ul><ul><ul><li>Launching phone calls </li></ul></ul><ul><ul><li>Exchanging data between users </li></ul></ul>
  18. 18. NFC
  19. 19. This Is Cool It’s a phone. It’s a laptop.
  20. 20. All About Location <ul><li>Check-ins, badges, mayors… what? </li></ul><ul><li>The latest fad in social media and mobile </li></ul><ul><li>Uses GPS/location-based identifiers blended with </li></ul><ul><li>posting on social media </li></ul><ul><li>Adds a game element to social media </li></ul><ul><ul><li>Points </li></ul></ul><ul><ul><li>Badges/Rankings </li></ul></ul><ul><li>Offer real-time rewards, gather hyper local information </li></ul><ul><li>about your customer </li></ul>
  21. 21. Advertising <ul><li>Advantages of Mobile Advertising </li></ul><ul><li>Track demo-, geo- and situation-based consumers </li></ul><ul><li>Real-time interaction (QR, AR, NFC) </li></ul><ul><li>Rich media and video capabilities </li></ul><ul><li>In-app and mobile Web opportunities </li></ul>
  22. 22. Advertising SMS Search Web Display In-App
  23. 23. Legal Creative Commons All rights reserved vs. Some rights reserved
  24. 24. Tracking and ROI Same – if not better – stats, different tools
  25. 25. The End Keep Learning! [email_address] @mikeschwabe