Using Social Networking to Benefit Your Business


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This slide show on using "Social Networking to Benefit Your Business" was presented at the COSE Small Business Conference in October 2009.

This presentation shows how you can use social networks to improve your business goals.

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Using Social Networking to Benefit Your Business

  1. 1. How to use social networking to benefit your business
  2. 2. <ul><li>Web design and development </li></ul><ul><li>Graphic design </li></ul><ul><li>Interactive media </li></ul><ul><li>Video </li></ul><ul><ul><li>thunder::tech is an integrated marketing agency that provides services in: </li></ul></ul><ul><li>Public relations </li></ul><ul><li>Social media </li></ul><ul><li>Advertising </li></ul><ul><li>Search Engine Marketing (SEM) </li></ul>About thunder::tech
  3. 3. Why we’re here today
  4. 4. <ul><li>Social networks are online communities which allow individuals to engage and develop relationships with other users through the publishing of content. Popular social networks include Facebook, MySpace and LinkedIn. </li></ul>Social networking defined
  5. 5. The benefit
  6. 6. Have a strategic plan <ul><li>Do your homework first. </li></ul>
  7. 7. Have a strategic plan <ul><li>Remember the purpose of social media – using multi-way conversations to: </li></ul><ul><li>Improve relationships </li></ul><ul><li>Create customer engagement </li></ul><ul><li>Build community </li></ul><ul><li>Recruit employees or brand advocates </li></ul>
  8. 8. Have a strategic plan <ul><li>When creating a strategy, make sure you have: </li></ul><ul><li>An understanding of the platforms </li></ul><ul><li>Knowledge of where your target audience communicates </li></ul><ul><li>A dedicated staff member or team to oversee the pages </li></ul><ul><li>A daily time commitment </li></ul>
  9. 9. Have a strategic plan <ul><li>In order to measure success, you have to determine your metrics, which should align with your business goals. </li></ul><ul><li>Corporate reputation </li></ul><ul><li>Conversation </li></ul><ul><li>Customer relationships </li></ul><ul><li>Web site traffic/ conversions </li></ul><ul><li>Increased awareness </li></ul><ul><li>Sales </li></ul><ul><li>SEO ranking </li></ul><ul><li>Cost savings </li></ul><ul><li>Lead generation </li></ul>
  10. 10. <ul><li>Chick-fil-A – Facebook fan page </li></ul>Put customers first <ul><li>Be responsive and real. </li></ul> =21543405100#/ChickfilA
  11. 11. Put customers first <ul><li>Offer a platform for your audience to easily engage with your brand. </li></ul>Columbus Marathon – Tweet My Time
  12. 12. Put customers first <ul><li>Listen. </li></ul>Starbucks – My Starbucks Idea
  13. 13. Put customers first <ul><li>Don’t be afraid to fail. </li></ul>Ford Fiesta– Fiesta Movement <ul><li>As of Oct. 2, 2009: </li></ul><ul><li>3 million YouTube views thus far </li></ul><ul><li>500,000+ Flickr views </li></ul><ul><li>3 million+ Twitter impressions </li></ul><ul><li>50,000 interested potential customers, 97% of which don’t own a Ford currently. </li></ul><ul><ul><li>- </li></ul></ul>
  14. 14. Evaluate success <ul><li>There is no magic number or equation to evaluate success. </li></ul>
  15. 15. Evaluate success <ul><li>Qualitative measurement </li></ul><ul><li>– interaction, loyalty, feedback </li></ul><ul><li>Be a part of the conversation. </li></ul><ul><ul><li>Are you building relationships with your target audience? </li></ul></ul><ul><ul><li>Are you participating in conversation? </li></ul></ul><ul><ul><li>Are you sharing rather than shouting? </li></ul></ul><ul><li>Know what others are saying about you. </li></ul><ul><ul><li>Is conversation surrounding your company increasing? </li></ul></ul><ul><ul><li>How does online conversation about your company compare with that of your competitors? </li></ul></ul><ul><ul><li>Sentiment – how do positive comments about your company compare with negative comments? </li></ul></ul>
  16. 16. Evaluate success <ul><li>Quantitative measurement </li></ul><ul><li>- sales, new leads </li></ul><ul><li>Is your target audience participating on your online networks? </li></ul><ul><ul><li>How much online activity has taken place as a result of your initiatives? </li></ul></ul><ul><ul><li>Has any conversation led to direct sales? </li></ul></ul>
  17. 17. What you can do <ul><ul><li>Begin slowly and realistically </li></ul></ul><ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Learn by doing </li></ul></ul><ul><ul><li>Make sure your online efforts can be supported by your sales team </li></ul></ul><ul><ul><li>Make sure your social media initiatives work in conjunction with your other marketing efforts </li></ul></ul>
  18. 18. <ul><li>… Short-term objectives can have a long-term payoff </li></ul>Remember… <ul><li>Loyalty </li></ul><ul><li>Awareness </li></ul><ul><li>Trust </li></ul><ul><li>Interaction </li></ul>
  19. 19. <ul><li>Questions? </li></ul>The End
  20. 20. Contact Us thunder::tech 3635 Perkins Ave., Studio 5 216.391.2255 Web site: Blog: Twitter: