2012 MarketingTrends Event November 15, 2011
Howdy and Welcome
Location-Based Marketing
Fracturing of Online Devices
Ever-Changing Technology
What’s Happening Now
Stats on Various Platforms
Online Shopping/Ecommerce
Online Shopping/Ecommerce
Online Shopping/Ecommerce
Exponential Mobility
Internet Enabled Everything
Production Applications
BIZ Intelligence Applications
BIZ Intelligence Applications
Marketing Applications
Don’t Get Left Behind
Review Your Company’s Offerings
The Mobile Life Recap• Mobile is everywhere and can permeate your  business model at various levels• Make your content mob...
Misty & Alexa
Listen and Pay Attention
Listen and Pay Attention
Be Timely
Be Timely
Be Transparent
Be Transparent
Be Transparent
Create the Sale
Maximize OpportunityMaximize opportunities at trade shows by:• Announcing new products and sharing  updates via social med...
Real Time Marketing Recap• By listening, engaging and reacting to  customers in the real time, companies have a  great opp...
Misty & Dave
Content Strategy Condensed
The Three ENCYs of Content Strategy
The Three ENCYs of Content Strategy
The Three ENCYs of Content Strategy
The Three ENCYs of Content Strategy
What Makes Good Content•   Strong calls to action•   Content is fascinating and unique•   Optimized for search engines•   ...
Content Creates Calls to Action
Content Provides Solutions to a Need
Content is Fascinating & Unique
Content is Fascinating & Unique
Optimized for Search Engines
Content is Shareable
Embracing Content Strategy Recap• Solid content is more important than ever• Successful content combines efficiency,  cons...
Melanie & Josh
Making Your Efforts Effective
Why it was Important to your Brand
Making Your Efforts Effective
Why it is Important to Your Brand
There’s No One Size Fits All
Understand the Landscape
Emphasis on Social Search
Monitor Conversations
Listen to the Data
Tracking Methods
Use Data to Help Content Strategy
Calling for Measurement Recap• Customize the metrics that are most  important to your organization• Listen to the data you...
Thanks and we’ll catch you on the flippity-flop
thunder::tech - Marketing Trends event
thunder::tech - Marketing Trends event
thunder::tech - Marketing Trends event
thunder::tech - Marketing Trends event
thunder::tech - Marketing Trends event
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thunder::tech - Marketing Trends event

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thunder::tech's second annual Marketing Trends event reviews our predictions for 2012 marketing trends.

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thunder::tech - Marketing Trends event

  1. 1. 2012 MarketingTrends Event November 15, 2011
  2. 2. Howdy and Welcome
  3. 3. Location-Based Marketing
  4. 4. Fracturing of Online Devices
  5. 5. Ever-Changing Technology
  6. 6. What’s Happening Now
  7. 7. Stats on Various Platforms
  8. 8. Online Shopping/Ecommerce
  9. 9. Online Shopping/Ecommerce
  10. 10. Online Shopping/Ecommerce
  11. 11. Exponential Mobility
  12. 12. Internet Enabled Everything
  13. 13. Production Applications
  14. 14. BIZ Intelligence Applications
  15. 15. BIZ Intelligence Applications
  16. 16. Marketing Applications
  17. 17. Don’t Get Left Behind
  18. 18. Review Your Company’s Offerings
  19. 19. The Mobile Life Recap• Mobile is everywhere and can permeate your business model at various levels• Make your content mobile optimized—your audience will appreciate it• No one is an expert, so don’t be afraid to jump in—do your homework and don’t be afraid to try and succeed
  20. 20. Misty & Alexa
  21. 21. Listen and Pay Attention
  22. 22. Listen and Pay Attention
  23. 23. Be Timely
  24. 24. Be Timely
  25. 25. Be Transparent
  26. 26. Be Transparent
  27. 27. Be Transparent
  28. 28. Create the Sale
  29. 29. Maximize OpportunityMaximize opportunities at trade shows by:• Announcing new products and sharing updates via social media• Keeping tabs on your potential partners online and looking for opportunities to meet directly• Reporting on industry news FIRST and providing your expert analysis on these updates
  30. 30. Real Time Marketing Recap• By listening, engaging and reacting to customers in the real time, companies have a great opportunity to enhance customer service and engagement• Real time marketing gives companies the ability to be more visible, share instantaneously, show transparency and most importantly, build brand loyalty
  31. 31. Misty & Dave
  32. 32. Content Strategy Condensed
  33. 33. The Three ENCYs of Content Strategy
  34. 34. The Three ENCYs of Content Strategy
  35. 35. The Three ENCYs of Content Strategy
  36. 36. The Three ENCYs of Content Strategy
  37. 37. What Makes Good Content• Strong calls to action• Content is fascinating and unique• Optimized for search engines• Content is shareable
  38. 38. Content Creates Calls to Action
  39. 39. Content Provides Solutions to a Need
  40. 40. Content is Fascinating & Unique
  41. 41. Content is Fascinating & Unique
  42. 42. Optimized for Search Engines
  43. 43. Content is Shareable
  44. 44. Embracing Content Strategy Recap• Solid content is more important than ever• Successful content combines efficiency, consistency & frequency• Strong content speaks to your goals, offers solutions, fascinates and is easily found/shared
  45. 45. Melanie & Josh
  46. 46. Making Your Efforts Effective
  47. 47. Why it was Important to your Brand
  48. 48. Making Your Efforts Effective
  49. 49. Why it is Important to Your Brand
  50. 50. There’s No One Size Fits All
  51. 51. Understand the Landscape
  52. 52. Emphasis on Social Search
  53. 53. Monitor Conversations
  54. 54. Listen to the Data
  55. 55. Tracking Methods
  56. 56. Use Data to Help Content Strategy
  57. 57. Calling for Measurement Recap• Customize the metrics that are most important to your organization• Listen to the data you’ve collected• Take action based on results
  58. 58. Thanks and we’ll catch you on the flippity-flop

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