What QR Codes Can Do for Your Business

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How retailers can use QR Codes, in concert with mini mobile sites, to reach out to their mobile-enabled customers with interactive, entertaining, engaging content that drives action.

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What QR Codes Can Do for Your Business

  1. 1. What can QR codes do for you? Concepts and tips for growing your business
  2. 2. What can QR codes do for you? <ul><li>Connect you to your mobile customers
  3. 3. Engage and involve customers
  4. 4. Integrate your marketing
  5. 5. Provide speed and convenience
  6. 6. Simple and targeted customer interaction, service </li></ul>
  7. 7. Three Questions <ul><li>What are QR codes?
  8. 8. Who uses QR codes?
  9. 9. What can you do with them? </li></ul>
  10. 10. What is a QR Code <ul><li>Quick Response codes
  11. 11. Also called 2-D codes
  12. 12. A type of scanner code like the UPC </li></ul>
  13. 13. Who uses QR Codes? <ul><li>Most mobile phones come with a reader
  14. 14. 150 million users in the U.S.
  15. 15. 40% have used QR codes
  16. 16. Phenomenal growth: 1,600% in 2010
  17. 17. 82% of users make > $50,000 a year
  18. 18. 79% of users range in age from 25-54 </li></ul>
  19. 19. Who Uses QR Codes? <ul><li>Any company that wants to stay in touch with its active, mobile-enabled customers </li></ul><ul><li>Major companies </li></ul>
  20. 20. What Can QR Codes Do For You? <ul><li>Stores information
  21. 21. Most common/flexible: Web address </li><ul><li>Video
  22. 22. Photo
  23. 23. Content
  24. 24. Dial a telephone
  25. 25. Send an email
  26. 26. Provide a map </li></ul></ul>
  27. 27. QR Code + Web Strengths <ul><li>Speed: Access phone capabilities, content with one tap
  28. 28. Accuracy: No typos
  29. 29. Engaging Content: Video, sound, entertainment
  30. 30. Convenience: Aim at mobile customers </li></ul>
  31. 31. Watch a Video
  32. 32. Interact with a Slideshow
  33. 33. Slideshow Tours
  34. 34. Click to Call
  35. 35. Click to Email
  36. 36. Click to Find
  37. 37. Best Practices <ul><li>Deliver convenience: Give consumers a tailored mobile-ready page for one-tap connections
  38. 38. Engage: Think video. Map. One-tap phone dialing. Automating email.
  39. 39. Integrated marketing plan: Ties the large, affluent print audience to speed and convenience of digital mobile devices.
  40. 40. Target content: Give consumers specific, actionable information; NOT your home page </li></ul>
  41. 41. Some Ideas <ul><li>QR codes + print = a way around do-not-call and cell phone privacy
  42. 42. Promote events and sales in your ads.
  43. 43. Immediate Daily Deal online access
  44. 44. A featured product display with access to a video, instructions, other product information </li></ul>
  45. 45. Why QR Codes? <ul><li>Connect you to your mobile customers
  46. 46. Integrate your marketing
  47. 47. Engage and involve customers
  48. 48. Provide speed and convenience
  49. 49. Simple, targeted </li></ul>
  50. 50. Why QR Codes? See for yourself!

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