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Andrew Bales
ORG 536 – Contemporary Business Writing
and Communication
Colorado State University – Global Campus
Dr. Robert Olszewski
November 24, 2013






Communication is the transmission of
information and meaning (CSU-Global, 2013)
Professional promotions, hiring, or firing
often depend on communication skills
Communication skills crucial to
organizational and employee success
Sender has
idea
Sender
provides
feedback to
receiver

Message
developed

Effective
Communication
Feedback
provided to
sender

Message sent
to receiver
Message
evaluated by
receiver



Ensuring the same understanding of words
Recognizing the viewpoint of the receiver
◦ Identifying how they may react








Using proper language skills
Avoiding interruptions
Creating feedback from the receiver through
questions
(Guffey & Loewy, 2011)








Ethics are the moral standards upheld by an
organization (Guffey & Loewy, 2011)
Abide by the law and tell the truth
Communicate objectively and clearly
Use inclusive language
Establish credit for another’s work and
provide reference to their work
Soft Skills
Oral and Written

Listening

Communications

Ability

Non-verbal
communication

Teamwork

Understanding
of etiquette




Crucial to organizational professionalism and
success
Teams forming more in today’s workplace
◦ Increases employee production and effectiveness
(Guffey & Loewy, 2011)





Conflict – generates productive discussion
Conformity – should be avoided
Consensus – reflects thinking of all team
members (CSU-Global, 2013)



Organizations are increasing cultural diversity
International expansion necessary for major
organizations
◦ World marketplace expanding rapidly



Culturally diverse employees critical to
organizational success
◦ Understand cultural differences
◦ Communicate effectively between cultures



(Guffey & Loewy, 2011)




Communication between people of different
cultures
Successful organizations adapt to local
language to conduct business
◦ Ensures respect and better understanding (CSUGlobal, 2013)



Understanding communication within
different cultures allows organizations to be
more effective and efficient (Guffey & Loewy,
2011)
Patience

Verbal
Communication
Nonverbal
Communication

• Practicing empathy
• Creates respectful environment

• Learning phrases of local culture
• Speak clearly and slowly

• Maintain eye contact and appropriate facial
expression
• Listen without interrupting


Writing strategy is essential
◦ Increases effectiveness
◦ Saves time
◦ Creates a clearer message



3x3 Writing process
◦
◦
◦
◦

Prewriting
Writing
Revising
(Guffey & Loewy, 2013)




Most important step is understanding the
audience
Questions to ask about the audience
◦
◦
◦
◦
◦

Who?
What is the relationship with audience?
Reaction to message?
Existing knowledge of the audience?
(CSU-Global, 2013)



Placing ideas down on paper – rough draft
Need proper writing environment
◦ Limit distractions
◦ Establish appropriate time





Form the purpose
Write with no reservation
(CSU-Global, 2013)

For more information on the writing process visit:
https://owl.english.purdue.edu/owl/section/1/1/
Content
- Only needed
information
- Ensure best
message created

Style
- Rhythm and
flow
- Style
compatible with
audience

Correctness
-

Edit for

spelling,
grammar,
punctuation
•Why is the message being sent?
Purpose

Best

•What do you want to achieve?

•Importance of message and interactivity required
•Amount of formality required and sensitivity of message

Channel

Faster

Channels

•Technology driving change
•Cell phones, email, instant messaging


Plays major role in customer relationships
◦ Easier to establish
◦ More ways to contact customer base (Guffey &
Loewy, 2011)



Improves operation within organizations
◦ Offers competitive advantage



The way of communication inside
organizations

For more information on technology in the workplace,
visit: http://www.insidebusiness360.com/index.php/what-is-theimpact-of-new-technology-in-the-workplace-6-30701/




Create immediate and efficient
communication channels
Email
◦ Productive and instant communication



Instant Messaging
◦ Real time communication from any location



Blogs
◦ Used to present information and receive feedback




Major use of the internet
Provides advertising opportunity
Generates customer interaction
◦ Receive feedback – good and bad
 Place to respond instantly
 (CSU-Global, 2013)




Helps brand recognition
Promotes growth


Most common messages in workplace
Request and
Reply
Change or
Adjustment
Goodwill

•Usually written in email, letter, or memo
•Organized and detailed

•Positives explained immediately
•Maintain confidence throughout

•Expressions of thanks, recognition, or
sympathy
•Selfless, precise, sincere, and short


Difficult to deliver and craft
◦ Necessary in all organizations



Goals of communicating negative messages
◦
◦
◦
◦
◦
◦

Clear and complete
Professional
Empathetic and sensitive to audience
Be fair
Maintain desire to have friendly relationship
(Guffey & Loewy, 2011)
Direct Strategy


Negative message
communicated initially
◦ Minor negative message
◦ Audience may overlook
negative message
◦ When strength and
firmness is necessary

Indirect Strategy



Introducing negative
message gradually
Buffering with good news
or message everybody
agrees upon
◦ Negative message is
personal
◦ Could create aggressive
negative reaction
◦ Affects customer
relationship
◦ Unexpected negative
message


Presentations major part of organizational
growth and operation
◦ Quality speaking skills provide advantage
◦ A well developed presentation does the same



Three areas to focus on when developing a
business presentation
◦
◦
◦
◦

Preparation/Organization
Audience
Content
(Guffey & Loewy, 2011)
Preparation

Organization

Understand your
purpose

Introduction gets
the attention of
the audience

What do you
want to achieve

Body explains
your main points

Conclusion
summarizes
presentation



Audience is a key component to presentation
Know your audience
◦ Why are they interested
◦ How will they react
◦ What is the best way to establish the main points



Build rapport with the audience

◦ Analogies
◦ Personal stories that relate to audience
◦ Statistics relating to audience



Nonverbal messages make a difference
◦ Look and sound professional
◦ Be enthusiastic and maintain eye contact


Visual aids spark interest
◦ Help get the point across
◦ Use of color and pictures
◦ Handouts after presentation





Adapt content to audience
Use templates to add design
Revise and evaluate content
◦ Ensures most effective presentation
◦ Proper organization
Informal




Typically email, memo,
or letter
Everyday business
communication
◦ Progress reports
◦ Activity reports





Contain less amounts
of detail
Employee or customer
surveys (Howard, n.d.)

Formal


Well organized with
significant detail
◦ Information obtained
through extensive
research and analysis





Developed to address
problems and
recommend solutions
Presented to major
decision makers
(Guffey & Loewy, 2011)





Plan a course of actions that will make a
business successful
Critical in obtaining financial support for a
new business
Should include:
Description of business
Product and/or services offered
Analysis of desired market
How business will operate and who will manage
Financial analysis of cost, revenue, existing and
needed capital
◦ (Guffey & Loewy, 2011)
◦
◦
◦
◦
◦


Developed to provide products, services, or
solutions
◦ Goal – generate growth




Detailed and exact documents
Well organized
◦ Contain purpose, plan and schedule
◦ How proposal is executed
◦ Authorization of proposal











Colorado State University-Global Campus. (2013). Module 1 – Effective,
ethical and professional business communication [Blackboard
ecourse]. In ORG 536 – Today’s changing workplace and
communication in today’s organizations (p. 1-2). Greenwood
Village, CO: Author.
Colorado State University-Global Campus. (2013). Module 2 -Intercultural
communications. [Blackboard ecourse]. In ORG
536 – The international workplace (p. 1). Greenwood Village, CO:
Author.
Colorado State University-Global Campus. (2013). Module 3 – The
writing process. [Blackboard ecourse]. In ORG 536 – Writing (p. 3).
Greenwood Village, CO: Author.
Colorado State University-Global Campus. (2013). Module 4 – Workplace
communication: Digital media and persuasive messages.
[Blackboard ecourse]. In ORG 536 – Technologies enhance
business communications (p. 1). Greenwood Village, CO: Author.
Guffey, M., & Loewy, D. (2011). Business communication: Process and
product. (7th ed.). Independence, KY: Cengage Learning.
Howard, R. M. (n.d.). Reports. Retrieved from http://wrthoward.syr.edu/Handouts/reports.htm

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Org 536 portfolio project andrew bales 1

  • 1. Andrew Bales ORG 536 – Contemporary Business Writing and Communication Colorado State University – Global Campus Dr. Robert Olszewski November 24, 2013
  • 2.    Communication is the transmission of information and meaning (CSU-Global, 2013) Professional promotions, hiring, or firing often depend on communication skills Communication skills crucial to organizational and employee success
  • 4.   Ensuring the same understanding of words Recognizing the viewpoint of the receiver ◦ Identifying how they may react     Using proper language skills Avoiding interruptions Creating feedback from the receiver through questions (Guffey & Loewy, 2011)
  • 5.      Ethics are the moral standards upheld by an organization (Guffey & Loewy, 2011) Abide by the law and tell the truth Communicate objectively and clearly Use inclusive language Establish credit for another’s work and provide reference to their work
  • 6. Soft Skills Oral and Written Listening Communications Ability Non-verbal communication Teamwork Understanding of etiquette
  • 7.   Crucial to organizational professionalism and success Teams forming more in today’s workplace ◦ Increases employee production and effectiveness (Guffey & Loewy, 2011)    Conflict – generates productive discussion Conformity – should be avoided Consensus – reflects thinking of all team members (CSU-Global, 2013)
  • 8.   Organizations are increasing cultural diversity International expansion necessary for major organizations ◦ World marketplace expanding rapidly  Culturally diverse employees critical to organizational success ◦ Understand cultural differences ◦ Communicate effectively between cultures  (Guffey & Loewy, 2011)
  • 9.   Communication between people of different cultures Successful organizations adapt to local language to conduct business ◦ Ensures respect and better understanding (CSUGlobal, 2013)  Understanding communication within different cultures allows organizations to be more effective and efficient (Guffey & Loewy, 2011)
  • 10. Patience Verbal Communication Nonverbal Communication • Practicing empathy • Creates respectful environment • Learning phrases of local culture • Speak clearly and slowly • Maintain eye contact and appropriate facial expression • Listen without interrupting
  • 11.  Writing strategy is essential ◦ Increases effectiveness ◦ Saves time ◦ Creates a clearer message  3x3 Writing process ◦ ◦ ◦ ◦ Prewriting Writing Revising (Guffey & Loewy, 2013)
  • 12.   Most important step is understanding the audience Questions to ask about the audience ◦ ◦ ◦ ◦ ◦ Who? What is the relationship with audience? Reaction to message? Existing knowledge of the audience? (CSU-Global, 2013)
  • 13.   Placing ideas down on paper – rough draft Need proper writing environment ◦ Limit distractions ◦ Establish appropriate time    Form the purpose Write with no reservation (CSU-Global, 2013) For more information on the writing process visit: https://owl.english.purdue.edu/owl/section/1/1/
  • 14. Content - Only needed information - Ensure best message created Style - Rhythm and flow - Style compatible with audience Correctness - Edit for spelling, grammar, punctuation
  • 15. •Why is the message being sent? Purpose Best •What do you want to achieve? •Importance of message and interactivity required •Amount of formality required and sensitivity of message Channel Faster Channels •Technology driving change •Cell phones, email, instant messaging
  • 16.  Plays major role in customer relationships ◦ Easier to establish ◦ More ways to contact customer base (Guffey & Loewy, 2011)  Improves operation within organizations ◦ Offers competitive advantage  The way of communication inside organizations For more information on technology in the workplace, visit: http://www.insidebusiness360.com/index.php/what-is-theimpact-of-new-technology-in-the-workplace-6-30701/
  • 17.   Create immediate and efficient communication channels Email ◦ Productive and instant communication  Instant Messaging ◦ Real time communication from any location  Blogs ◦ Used to present information and receive feedback
  • 18.    Major use of the internet Provides advertising opportunity Generates customer interaction ◦ Receive feedback – good and bad  Place to respond instantly  (CSU-Global, 2013)   Helps brand recognition Promotes growth
  • 19.  Most common messages in workplace Request and Reply Change or Adjustment Goodwill •Usually written in email, letter, or memo •Organized and detailed •Positives explained immediately •Maintain confidence throughout •Expressions of thanks, recognition, or sympathy •Selfless, precise, sincere, and short
  • 20.  Difficult to deliver and craft ◦ Necessary in all organizations  Goals of communicating negative messages ◦ ◦ ◦ ◦ ◦ ◦ Clear and complete Professional Empathetic and sensitive to audience Be fair Maintain desire to have friendly relationship (Guffey & Loewy, 2011)
  • 21. Direct Strategy  Negative message communicated initially ◦ Minor negative message ◦ Audience may overlook negative message ◦ When strength and firmness is necessary Indirect Strategy   Introducing negative message gradually Buffering with good news or message everybody agrees upon ◦ Negative message is personal ◦ Could create aggressive negative reaction ◦ Affects customer relationship ◦ Unexpected negative message
  • 22.  Presentations major part of organizational growth and operation ◦ Quality speaking skills provide advantage ◦ A well developed presentation does the same  Three areas to focus on when developing a business presentation ◦ ◦ ◦ ◦ Preparation/Organization Audience Content (Guffey & Loewy, 2011)
  • 23. Preparation Organization Understand your purpose Introduction gets the attention of the audience What do you want to achieve Body explains your main points Conclusion summarizes presentation
  • 24.   Audience is a key component to presentation Know your audience ◦ Why are they interested ◦ How will they react ◦ What is the best way to establish the main points  Build rapport with the audience ◦ Analogies ◦ Personal stories that relate to audience ◦ Statistics relating to audience  Nonverbal messages make a difference ◦ Look and sound professional ◦ Be enthusiastic and maintain eye contact
  • 25.  Visual aids spark interest ◦ Help get the point across ◦ Use of color and pictures ◦ Handouts after presentation    Adapt content to audience Use templates to add design Revise and evaluate content ◦ Ensures most effective presentation ◦ Proper organization
  • 26. Informal   Typically email, memo, or letter Everyday business communication ◦ Progress reports ◦ Activity reports   Contain less amounts of detail Employee or customer surveys (Howard, n.d.) Formal  Well organized with significant detail ◦ Information obtained through extensive research and analysis   Developed to address problems and recommend solutions Presented to major decision makers (Guffey & Loewy, 2011)
  • 27.    Plan a course of actions that will make a business successful Critical in obtaining financial support for a new business Should include: Description of business Product and/or services offered Analysis of desired market How business will operate and who will manage Financial analysis of cost, revenue, existing and needed capital ◦ (Guffey & Loewy, 2011) ◦ ◦ ◦ ◦ ◦
  • 28.  Developed to provide products, services, or solutions ◦ Goal – generate growth   Detailed and exact documents Well organized ◦ Contain purpose, plan and schedule ◦ How proposal is executed ◦ Authorization of proposal
  • 29.       Colorado State University-Global Campus. (2013). Module 1 – Effective, ethical and professional business communication [Blackboard ecourse]. In ORG 536 – Today’s changing workplace and communication in today’s organizations (p. 1-2). Greenwood Village, CO: Author. Colorado State University-Global Campus. (2013). Module 2 -Intercultural communications. [Blackboard ecourse]. In ORG 536 – The international workplace (p. 1). Greenwood Village, CO: Author. Colorado State University-Global Campus. (2013). Module 3 – The writing process. [Blackboard ecourse]. In ORG 536 – Writing (p. 3). Greenwood Village, CO: Author. Colorado State University-Global Campus. (2013). Module 4 – Workplace communication: Digital media and persuasive messages. [Blackboard ecourse]. In ORG 536 – Technologies enhance business communications (p. 1). Greenwood Village, CO: Author. Guffey, M., & Loewy, D. (2011). Business communication: Process and product. (7th ed.). Independence, KY: Cengage Learning. Howard, R. M. (n.d.). Reports. Retrieved from http://wrthoward.syr.edu/Handouts/reports.htm