The document discusses effective communication in the workplace. It covers topics like the importance of communication for business success and employee satisfaction, communication skills, professionalism, diversity, written communication best practices, and using technology appropriately. Effective communication is identified as a soft skill that is important for career advancement. Cultural sensitivity and adapting communication styles to different audiences are also emphasized.

1.  
By: Natasha Romero

3.  

4. A recent study showed that organizations
with superior employee communication
yielded a 47% higher return to
shareholders over a 5 year period than
organizations with poor employee
communication.
 (Yates, 2008)

5. Reading
Listening
Nonverbal
Speaking
Writing
(Guffey &Loewy, 2011)

6. Effective
The ability to
transfer knowledge
and meaning
through
communication
channels
Ethical
The moral and
social responsibility
of engaging in
communication
with integrity

7. Critical Thinking
Effective
Communicatio
n
Global
Competition
Fewer
Management
Layers
Employee
Empowerment
Diversity in the
Workplace
Increase of
Technological
Communication
(Guffey &Loewy, 2011)

8.  

9. Hard Skills
 Technical ability of the
person
Soft Skills
 Behavioral
 Team Player
 Communication
Effectiveness
 Easy to get along with
Professionalism is identified as a soft skill and is often a key driver in a
person’s ability to be promoted.
(Guffey &Loewy, 2011)

10.  Arrive early
 Come prepared
 Have a positive attitude
 Contribute respectfully
 Wait for others to finish
 Keep calm and pleasant voice
 Give credit to others
 Put cell phone and laptops away
 Help summarize
 Express views in meetings
 Follow up
(Guffey &Loewy, 2011)

11.  

12.  Cultures are very
diverse in ways of life,
communication styles,
and business needs.
 Communication is an
integral component of
embracing the diverse
business culture we
live in

13.  Study your own
culture
 Learn about other
cultures
 Think more holistically
 Avoid being
judgmental
 Seek common ground
 Observe nonverbal
cues
 Use plain English
 Encourage accurate
feedback
 Adapt to local culture
(Guffey &Loewy, 2011)

14.  Failed in highly developed countries like Japan
 Learned from the cultural differences and adjusted their
business strategy to fit into the markets where their
overall strategy made sense
 Adjusted to the needs of the Chinese market by offering
compact products to meet their small living areas
 Now are able to be more agile and culturally sensitive
when entering new markets
(Guffey &Loewy, 2011)

15.  

16. Purposeful
Persuasivenes
s
Economical
Audience
Oriented
(Guffey & Loewy, 2011)

17. Prewriting
25%
Writing
25%
Revising
50%
(Guffey & Loewy, 2011)

18.  Audience focused
 Conversational and professional
 Positive and Courteous
 Unbiased
 Simple Language
 Concise words
 Legal language
(Guffey & Loewy, 2011)

19.  

20. (Guffey & Loewy, 2011)

21.  Learn company policy
 Minimize personal
use
 Separate
personal/work content
 Be careful with
sharing information
on social media
 Stay up to date in
software protection
 Password protect files
and systems
 Keep sensitive
information private
(Guffey & Loewy, 2011)

22.  

23. Positive Uses of Communication:
Communicating directly requests,
replies, and good favor
Negative Uses of Communication:
Delivery of refusals and bad news
We comprehend
positive information 30-
40 times faster than
negative information
(Simoneaux & Stroud, 2014)

24. Phase
1
• Analyze
• Anticipate
• Adapt
Phase
2
• Research
• Organize
• Compose
Phase
3
• Revise
• Proofread
• Evaluate
(Guffey & Loewy, 2011)

25.  

26.  Begin with writing the text
 Select the background and fonts
 Choose images that help you communicate
the message
 Create graphics
 Add special effects
 Create hyperlink to web browsing
 Engage in audience interaction
 Move presentation to the web
In the business world, written
reports are not delivered
nearly as much as oral
presentations (Luparelli,
2010).
(Guffey & Loewy, 2011)

27.  

28. Formal
Long in length
Contains
detailed
information
Carries a serious
tone
Informal
Shorter in length
than formal
reports
Often in t he
form of letter
proposals
Carries a less
serious tone

30. Dresp-Langley, B. (2009). The communication contract and its ten ground clauses. Journal Of Business Ethics, 87(3),
415- 436. doi:10.1007/s10551-008-9929-3
Dunn, B. J. (2010). Best Buy's CEO on learning to love social media. Harvard Business Review, 88(12), 43-48.
Guffey, M., & Loewy, D. (2011). Business communication: Process and product (7th ed.). Mason, OH: South-
Western/Cengage Learning.
Luparelli, G. N. (2010). The case study: An exercise for developing the confidence and skills to author and deliver a
business presentation. Proceedings Of The Northeast Business & Economics Association, 671-674.
Simoneaux, S. L., & Stroud, C. L. (2014). The power of positive language. Journal Of Pension Benefits: Issues In
Administration, 21(4), 35-37.
Workplace E-Mail and IM reveals unmanaged risks. (2004). Public Relations Tactics, 11(10), 4.
Yates, K. (2008). Becoming an ROI builder: Delivering effective employee communication. Employment Relations
Today (Wiley), 35(1), 19-23. doi:10.1002/ert.20184