2. Effective communication and writing styles in
organizations is imperative to create
strong and effective employees.
How do you create effective communication and
writing styles?
3. The process of communication is successful only when the
receiver understands an idea as the sender intended it.
To be effective is to produce a strong impression on receivers.
Applying effective communication is not only to tell but to
show.
Confirm that the message is being understood.
(Guffey & Loewy, 2011)
5. “Clarity is the most important characteristic of good
business writing. Often business people will use big $10
words because they want to sound intelligent. Instead,
they end up sounding like they’re trying too hard.”
(Coster, 2010)
7. Two types of writing styles are used in companies.
Formal: Formal business reports are much more detailed, include a significant
amount of research and analysis, are very well organized, and are presented to the
decision makers of the organization.
Informal: Writing in an informal writing style people tend to follow basic writing
styles. The writing is done on a more personal level but still uses business rules.
8. When writing business communications whether it be internal or external
in an organization, focusing on:
Clarity – Using common words and staying away from acronyms.
Making communication more available to the listeners to understand.
Structure – When communicating use a beginning, middle and an end.
Knowing your audience – When communicating with the audience use
terminology that is within their knowledge. Address the topic to the
audience, do not force it.
Reeves, L. (2013)
9. When writing a communication:
Start with an outline
Write a draft
Write a final draft
10. Ethics can be described as
moral principles that are
used to guide the way a
business behaves. Ethics
should be used in all forms
of communication not only
regarding business. Ethics
can also be described as right
and wrong.
11.
12. Good manners and a businesslike, professional demeanor are
among the soft skills that employers seek in job candidates.
Employers are far more likely to hire and promote someone
who is courteous and professional than one who lacks these
skills and traits.
(Guffey & Loewy, 2011)
16. Live up to your obligations
Show up
Admit your mistakes
Volunteer
17. Intercultural business can be best described as companies
using resources to be a part of a global market. By forming
alliances or partnerships outside of their normal area of
business.
Intercultural businesses face different challenges. Close
attention to different cultures is key. Even though business
use the same logo the products that are sold are not the same
in other parts of the world. Communication is the key to
success when doing business around the globe.
21. Step 1: Start with text
Use information that is easily
understood.
Make information clear and to
the point.
After the presentation is
complete, start adding color and
other element that will make the
presentation stand out.
(Guffey & Loewy, 2011)
22. Step 2: Backgrounds and Fonts
Select a template that will use consistent fonts and
sizes.
Create your own template.
Download a template from other sources.
(Guffey & Loewy, 2011)
23. Step 3 : Choosing Images
that Support Information
Use eyes catching images.
Make sure images you use
pertain to the
presentation.
(Guffey & Loewy, 2011)
24. Step 4: Use Graphics
Use graphics that the audience
can understand.
Do not use unnecessary text.
Make graphics easy to
understand.
(Guffey & Loewy, 2011)
25. Step 5: Special Effects
Keep the audience focused
Using animation to make
you presentation attractive.
(Guffey & Loewy, 2011)
26. Step 6: Use Hyperlinks
Using hyperlinks keep the
audience engaged.
Link more information into the
presentation.
(Guffey & Loewy, 2011)
27. Step 7: Engage your Audience
Allow a Q& A session.
Handout a survey to get information on how to make
improvements.
(Guffey & Loewy, 2011)
28. Step 8: Move the Presentation to the
Internet
Sharing the presentation on the
internet allows people to gain access
to the information.
Allows people to access the
presentations from any location.
(Guffey & Loewy, 2011)
29. Informal Proposals
Formal Proposals
Introduction
Title Page
Background , Problems,
Table of contents
and Purpose
Proposal, Plan, and
Schedule
Staffing
Budget
Authorization Request
Illustrations
Appendix
(Guffey & Loewy, 2011)
30. Formal and Informal Reports Include:
Cover
Executive summary
Title Page
Introduction
Letter or Memo of
Body
Transmittal
Table of contents
List of Illustrations
Conclusion
Recommendations
Appendix
Work Cited or references
(Guffey & Loewy, 2011)
31. Business Plans include:
Table of Contents
Financial Analysis
Company Description
Appendixes
Product or service
Description
Market Analysis
Operations and
Management
(Guffey & Loewy, 2011)
32. Boggs, W. ((n.d.)) Quote of the day. Retrieved from
http://www.brainyquote.com/quotes/authors/w/wade_boggs.html
Coster, H. (2010, May 03). Ten tips for better business writing. Retrieved
from http://www.forbes.com/2010/05/03/better-business-writingleadershipcareers-tips.html
Guffey, M., & Loewy, D. (2011). Business communication: Process and
product (7th ed.). Independence, KY: Cengage Learning.
Kerravala, Z. (Producer). (2013). Visual Co
Reeves, L. (2013). Fundamental elements of business communication.
Chron, Retrieved from http://smallbusiness.chron.com/fundamentalelements-businesscommunication-21737.html
Parker, R. (2011, December 07). [Web blog message]. Retrieved from
http://www.personalbrandingblog.com/7-writing-tips-for-small-businessowners
Zigler, Z. ((n.d.)). Quote of the day. Retrieved from
http://www.brainyquote.com/quotes/quotes/z/zigziglar13250
