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Portfolio
- 1. Best Practices PortfolioProject By Cherie Usgaard
- 2. Ethical and EffectiveBusiness Communications Professionalism Intercultural Writing Tips Electronic and Digital Media Positive and Negative Messages Presentations Report, Plans & Proposals
- 4. Abide by thelaw Tell the truth Labeling opinions Being Objective Clear Communication Using inclusive language Giving Credit (Guffey & Loewy , 2011)
- 6. R E SP E C T Polite words Be sincere Careful what you share Don’t put people down Be respectful of space Manage your emotions Disagree agreeably The Etiquette Edge (Guffey & Loewy , 2011)
- 7. Professional Meter Need Work Stellar Pro Too much information Foot in mouth Always thinking before speaking Argumentative Authentic Always considerate Manipulative
- 8. Globalization of Markets Technological Advancements Intercultural Workforce
- 9. McDonald’s case study-Expansion in a global market Source: http://famouslogos.net/mcdonalds-logo/ Adding vegetarian options in India Include shrimp in Japan Add cabbage pie and free internet in Russia Serve beer in Germany (Guffey & Loewy , 2011)
- 10. Internet opens doorsto a e-commerce Digital Marketing becomes the trend The internet is changing the way we live, we do business and how we communicate Transportation is becoming quicker and more efficient Are you plugged in?
- 11. Cultural Diversity is the Norm
- 12. In working withcultural business challenges the following tips should be considered: Broaden your view Avoid reflex judgments Find alternatives Refuse business if options violate your basic values Embrace transparency Don’t rationalize shady decisions (Guffey & Loewy , 2011)
- 13. 1. The 3x 3 Writing Process 2. Know your purpose and audience 3. Select the best channel 4. Adapt your message to your audience (Guffey & Loewy , 2011)
- 14. 3 x 3Writing Process Prewriting • Analyze • Anticipate • Adapt Writing • Research • Organize • Compose Revising • Revise • Proofread • Evaluate
- 15. Identify your purposeand audience by asking… Why am I sending this? What am I trying to achieve? Whom am I sending it to? Choose the best communication channel (See slide16, Figure 4.2) Adapt your message to your audience Consider tone Use simple language
- 16. (See Tip #3,slide 15) Choosing the Best Communication Channels Table (Guffey & Loewy , 2011, figure 4.2, p. 116)
- 17. When to email Use 3 x 3 writing process When to text or instant message When your message is short and in the moment Blog and Wikis When you want feedback and want to reach a large audience When you want to collaborate Social Networking Share information or news Create an online community Boost brand image (Guffey & Loewy , 2011)
- 18. What examples canyou think of when you need to communicate positive news in business? Need to know facts Deliver instructions Make announcements Take action Responding to requests Prewriting • Analyze • Anticipate • Adapt Writing • Research • Organize • Compose Always apply the 3 x 3 writing process when creating successful positive messages Revising • Revise • Proofread • Evaluate
- 19. What examples canyou think of when you might need to deliver bad news in business? Layoffs Legal issues Product recalls Poor financial results Examples of delivering negative news: http://www.bing.com/videos/search?q=fast+compan y+delivering+good+news+videos&FORM=VIRE7#v iew=detail&mid=62A8BB552FF68FDC4DFF62A8B B552FF68FDC4DFF http://www.forbes.com/sites/erikaandersen/2013/03 /06/how-great-leaders-deliver-bad-news/
- 20. Comparing the Directand Indirect Strategies for Negative Messages Direct Strategy Indirect Strategy Bad News Buffer Reasons Reasons Pleasant Close Bad news Pleasant Close Bad news is not damaging. News may be overlooked. Directness is preferred. Firmness is necessary. Bad news is personally upsetting. News may provoke hostile reaction. Customer relationship is threatened. News is unexpected (Guffey & Loewy , 2011, 263, figure 9.2)
- 21. Stand out andbe remembered (See first link below for more information) 1) Use slide selectively 2) Write the slides after preparing the content 3) Understand your slide in 3 seconds 4) One concept per slide 5) Use visuals (Duerte, 2012)
- 22. Links to helpfulresources on writing business presentations: Nancy Duerte, Harvard Business Review YouTube video https://www.youtube.com/watch?v=OeV2fHEM4RI Eight Steps in Making a Powerful Multimedia Presentation https://csuglobal.blackboard.com/bbcswebdav/pid-916431-dt-content- rid- 5118926_2/courses/KEY_ORG536/courseFiles/8_Steps_573- 476.pdf
- 23. Writing Effective BusinessReports in Five Simple Steps Step 1: Collect your ideas Step 2: Write a first draft Step 3: Revise your draft Step 4: Proofread Step 5: Publish (Sharpe, 2008)
- 24. Name at leastthree things to consider that demonstrate professionalism in the workplace? “Being objective” has to do with ___________ business goals. Cultural ________ is the Norm. (fill in the blank) T/F Avoid reflex judgment is an intercultural ethical decision-making tip.
- 25. What are thethree elements of the 3 x 3 Writing Process? Blogs and Wikis are best used in what types of communication? There are two strategies in communicating negative messages. What are they?
- 26. Think through theethical implications when planning to communicate a message. Know your audience and consider the implications on intercultural diversity. In business communication the 3 x 3 writing process is a best practice. The use of social media in communicating is a powerful tool. Follow the eight steps in creating multi-media presentations and make your message powerful.
- 27. Anderson, E. (2013).How Great Leaders Deliver Bad News. Retrieved from http://www.forbes.com/sites/erikaandersen/2013/03/06/how-great-leaders- deliver-bad-news/ CSU Global (2010). Eight Steps in Making a Powerful Multimedia Presentation. Retrieved from https://csuglobal.blackboard.com/bbcswebdav/pid-916431-dt-content- rid- 5118926_2/courses/KEY_ORG536/courseFiles/8_Steps_573- 476.pdf Duerte, N. (2012). Create slides people will remember. Retrieved from https://www.youtuve.com/watch?v=OeV2fHEM4RI Guffy, M. & Loewy, D (2011). Business communication process & product (7th ed.). Mason, OH: South-Western Cengage Learning. Sharpe, A. (February 13, 2008). Writing Effective Business Reports in Five Simple Steps. Retrieved from http://EzineArticles.com?expert=Alan_Sharpe