The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions. Combined with myriad screen sizes, creating effective calls to action, and marketing automation can make anyone feel overwhelmed. Keeping up with content creation, delivery and publishing is a tough job – it can feel a bit like feeding a ravenous beast!
Before things get too hairy, make sure you’re still on the right track. Attend this session to learn:
The essential content survival tips and tricks for efficiently engaging your customers.
Practical skills for taming your content creation process
Questions to ask before you unleash new content
Ideas for achieving economies of scale
How best to integrate this approach with your overall marketing plan