Content marketing has become very relevant for event organizers. By offering entertaining, informative and/or useful content, event marketers can spread the word about their conferences or trade shows and, ultimately, sell more tickets. But with so much content out there, a good strategy is required to make the most of the content marketing efforts.
My recent presentation at the IMEX 2015 Inspiration Hub was aimed at presenting current trends in content marketing, strategic advice, the psychology of sharing and some best practice examples from the events and exhibitions world.