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Say hello to Kentico 8! Your integrated marketing solution has arrived

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Kentico 8 is your comprehensive pain-free solution that works across multiple channels to provide customer behavior insights, nurture sales leads and strengthen engagement between your B2B and B2C customers. Kentico’s integrated marketing solution optimizes the digital customer journey by easily delivering actionable data that helps strengthen marketing campaigns, build customer loyalty, and generate higher conversion rates. Join Oldrich Januska, Director of Kentico Product Management for this first look at the new Kentico Version 8.

Published in: Technology, Business
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Say hello to Kentico 8! Your integrated marketing solution has arrived

  1. 1. Kentico 8 has arrived! Oldřich Januška, Director Product Management oldrichj@kentico.com +420.737.289.519
  2. 2. Let’s get started… with our new video!
  3. 3. AGENDA: • Introduction • Our UX Journey • Solution Enhancements • Moving Forward
  4. 4. Kentico 8 Milestones • MMP1* – November 28th – DONE! • MMP2 – January 10th - DONE! • MMP3 - February 6th – DONE! • Kentico 8 Testing – February/March -DONE! • Kentico 8 Release date – March 31st - DONE! • Kentico 8 Upgrade – tentatively 4 – 6 weeks after Kentico 8 release *MMP (minimal marketable product – functional build we can share with partners and customers to collect feedback)
  5. 5. Kentico’s Long Term Product Vision
  6. 6. UX Journey – Why • Navigation became complex and less intuitive over the years • Performance • Complicated UI • Learning and documentation • Complicated controls • Platform habits • Look and feel
  7. 7. UX Journey – Kentico 8 Improvements Faster & Easier Navigation Reworked Documentation • Application Dashboard Task Oriented • Application List Contextual • Flat Application Structure • CMS Desk & Site Manager Merged Together Smart Tabs • Vertical • With Drop-down Menu • Automatically minimizing Accessibility • Contrast • Colors • Page Structure • Labels for Page Readers
  8. 8. UX Journey – Kentico 8: Few Facts • Up to 20% more screen space available for application content • Over 1000 unnecessary UI elements removed (borders, gradients, icons) • Over 200 partners and customers evaluated new design (via webinars and Kentico Connection Conferences) • Over 400 downloads of Kentico 8 preview versions
  9. 9. UX Journey – From a Prototype…
  10. 10. UX Journey – To Reality…
  11. 11. UX Journey – From this…
  12. 12. UX Journey – To this…
  13. 13. UX Journey – What’s Next? We’ve just started… We will listen, measure, evaluate & improve. How? SUS (System Usability Scale) • Industry standard for measuring usability & learnability, created in 1986 • Quantifiable results • High correlation with NPS (Net Promoter Score) • Shows which areas need to be improved Our plan: • We will collect V7 SUS to establish a baseline • We will continually measure all future versions, starting with Kentico 8 • We will have results categorized by user role • We will introduce more KPI’s (e.g. SUM)
  14. 14. Platform Enhancements • Copy and paste web parts between pages • Workflow for widgets • Update to the latest version of CKEditor (4.3) • Search improvements - out of the box attachment search, predictive search, search stemming, typo tolerant search, search in synonyms • Easier deployment to Windows Azure and support of the Windows Azure SDK 2.2
  15. 15. Platform Enhancements – New Form Builder
  16. 16. Content Management Enhancements • Redesigned UI • Document Type Scopes • Enhanced Listing Mode
  17. 17. E-Commerce Enhancements - Product Options
  18. 18. E-Commerce Enhancements - Product Variants
  19. 19. E-Commerce Enhancements - Rule Based Catalogue Discounts
  20. 20. E-Commerce Enhancements - Rule Based Order Discounts
  21. 21. E-Commerce Enhancements - Rule Based Free Shipping Orders
  22. 22. E-Commerce Enhancements - Discount Coupons Enhancements
  23. 23. E-Commerce Enhancements - Easier Checkout Process Customization
  24. 24. Online Marketing Enhancements – Personas
  25. 25. Online Marketing Enhancements - Strands Recommendation
  26. 26. Online Marketing Enhancements - A/B Testing
  27. 27. Social Marketing Enhancements FB Login Mapping Posting to FB and Twitter FB and Twitter Analytics
  28. 28. Moving Forward – Kentico 8.1 & Beyond • Further performance improvements • Responsiveness • Integration (E-Commerce) • Email Marketing (Online Marketing) • SharePoint & Yammer Integration (Community & Intranet) • Dashboard Customization
  29. 29. We’ve started with a video. So, let’s finish up with one too…

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