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S T E P 1 . I D E A G E N E R A T I O N
5 0 I D E A S
KICK THEM OUT OF THE
COMFORT ZONE.
Do not create a solution for the
person that needs to stop
procrastinating but for the ones
that surround him to kick him/her
out of their comfort zone. For
example, and app for his/her
parents or boyfriends and
girlfriends which aim is to give
these people tips to make the
person take action to find a job and
face real life. This would be very
inappropriate because what our
person needs is to clear up their
mind and take the decisions by
themselves, find their way without
too much influence of others.
49 MEGAPHONES AND "HIRE
ME" SIGN.
Sell megaphones and a hanging sign
with the wordings "HIRE ME" for
unemployed people, like Kev. This is
ridiculous because what this
people need is a solution that
considers their emotional aspect, a
solution that pays attention to what
they need in order to keep their
confidence and self-esteem up and
to encourage them in the whole
process.
50
HELLO, I’M KEV, a self-confident, friendly and talkative graphic
designer recently graduated from college. I’m 24 and I live in
Buenos Aires. I’m very curious and observer as well as
team-working lover and problem-solving oriented, I have an
interest in UX but I’m not sure if this field is what I want for my
professional life. I give up activities easily and I don’t think I can
take action by myself.
MUM AND DAD ARE
ALWAYS RIGHT.
Talk to mum and dad, they always
know what would be the best for
us when taking a decision.
23
JUST DO IT, BUDDY.
If you need a job go and ring the
bell of the person that could offer
the perfect job by just saying
"hello I want to work with you".
24
THE ONE WITH SEVEN
LIVES.
Imagine that you are a cat and you
have seven lives to try finding a
perfect job. Prepare yourself as
good as possible and go for it.
Don't be afraid! this is just a game!
26
WORK AT HOME AND
WATCH CARTOONS.
Work at home so you can manage
your time and meet with your
friends and watch cartoons.
27
BEN-10 AS A HERO.
Ask Ben-10 so he can help you out.
29
WHAT WOULD MIKE &
SULLEY DO?
You should do what Mike & Sulley
did. Never give up, follow your
ambition and trust in yourself!
30
SUPERPOWER WITH
AUTOMAGICALLY EFFECT.
Use my superpowers to get the job
and know what to do without
doing any effort, it's going to
happen automagically!
25
HOW WOULD A 5-YEAR-OLD CHILD SOLVE
THE PROBLEM?
HIGH REPUTATION
PROFESSIONALS GIVING
HELP AND ADVICE.
Offer Kev a complete service of help
and support to look for -and apply
for- jobs considering his specific
interests and taking into account
his strengths and weaknesses. This
service must be held by high
reputation professionals.
31
HOW WOULD YOU SOLVE THE PROBLEM IF
YOU HAD AN UNLIMITED BUDGET?
THE ONE WITH THE
REALITY SHOW.
Create a reality show for
unemployed people like Kev. People
that are struggling with this
problem shouldn't be exposed to
any kind of competition or have
direct contenders (although in fact
they do have contenders if we
consider the selection process of
people applying for a job). They
need to feel good, accompanied by a
community in which everyone help
each other to make the process as
nice as possible.
47 MAKING A REALITY SHOW
MEANINGFUL AND
HELPFUL FOR OTHERS.
We could create a reality show
where contestants learn about
skills for looking for jobs but they
do not compete in a direct way. The
show could put an eye on the
emotional side of the whole thing
making the contestants feel more
reliable on their skills and nature.
This could be an interesting show
for the part of the audience that is
in the same position.
48
WHAT IS THE WORST IDEA YOU CAN COME
UP WITH FOR THIS PROBLEM?
CAN YOU MAKE THAT BAD IDEA WORK
SOMEHOW?
WHAT WOULD BE A COMPLETELY RIDICULOUS
SOLUTION FOR THIS PROBLEM?
SPONSORSHIPS AND
THEIR INTERESTS.
Look for sponsorship as a way for
companies to interact and search
candidates. This could be a network
similar to LikedIn in which users
can interact with each other, but it
would include the possibility to
apply for a job straight from this
digital product. Anyway this would
considerer some extra benefits for
companies so that they can worth
such collaboration.
43
COLLABORATIVE OPEN
SOURCE FORCES.
Generate an open source platform,
collaborative in a 100% by users
with similar needs and motivations.
44
TIPS FOR ONE PERSON.
Define a personalized set of tips for
Kev to suggest him different ways in
which he could take action and find a
job. This is not a solution in fact but it
could help him improve his
self-confidences and
self-awareness.
45
THE CARDS GAME.
Create a set of hand-made cards
where Kev can find a series of
questions to make him think about
different ways to face his situation.
One example would be suggest him
think about a personality he looks up
to (a member of his family, a singer,
an actor, etc) and ask him in the
card "What would he/she do to ….?"
the statements have to be related to
the problems Kev is trying to
overcome. This could be a way of
making him think and take action.
46
HOW WOULD YOU SOLVE THE PROBLEM
WITHOUT SPENDING ANY MONEY?
HOW WOULD YOU SOLVE THIS PROBLEM IF YOU
HAD CONTROL OVER THE LAWS OF NATURE?
PREDICTING THE FUTURE.
Give Kev the ability to predict the
future, to predict what are the doors
he would need to knock to get the
most pleasant work environment in
the beginning of his professional life.
38
LONG-TERM BENEFITS
POWER.
Give Kev the power to look beyond
the choices that are immediately
rewarding and look for the choices
that consider granting long-term
benefits.
39
KNOWING WHAT OTHERS
THINK.
Give Kev the ability to know what
others think without talking, give
him the power to know what's going
on in other peoples' mind (at some
point this could be a problem too).
41
TELEPORTATION AS A KEY.
Give Kev the ability to teleportate
from one place to another when
looking for a job. He could apply and
have interviews in different cities of
the world during the day! He should
also have the ability to be a multi-
language speaker and the ability to
know about all the cultures in the
world to face this scenario without
any problems.
42
NEWSPAPERS AND
WEBSITES WITH JOB
OFFERS.
Facilitate Kev a way to access
easily to newspapers or websites
with job offers.
01
12 MAKE THE WHOLE THING
SOCIAL. KEV NEEDS IT.
Websites with job offers already
exist. This needs to be a
collaborative tool, in which he can
feel accompanied by a lot of people
like him in the same place. The only
way Kev would stop procrastinating
is the possibility of a solution that is
truly engaging and useful for him.
ONLINE BASED PLATFORM
FOR CV CREATION AND
DELIVERY
Provide a platform that helps him to
apply for several jobs sending CVs
via the Internet. He needs solutions
to be easy so he feels keen at taking
impulse to find a job and stop
prioritizing secondary activities.
03
LET'S MAKE THIS IDEA A
MUST HAVE FOR OTHER
IDEAS.
This idea could be eliminated and be
considered as a must have in other
ideas that consider the problem
from its main angle.
14
COLLECTIVE NETWORK
FOR STARTUPPERS.
Be your own boss, collaborative
tool to meet people with the same
interests. A tool where they can
meet, set goals and take action as a
collective. A way to start doing
something with an intention, a way
to gain experience while learning.
06
A WAY TO KNOW THE JOB
MARKET AND GAIN
EXPERIENCE.
This is similar to idea 3) but with a
different focus. Members could be
part of a social networking where
people from different world
locations can meet, interact and
work together as a collective,
looking for jobs or challenges to
solve problems. They could gain
experience and it sounds good for
people like Kev whose main
objective is not to make money but
find where to fit.
17
PROFESSIONAL AND
PERSONALIZED SUPPORT.
Provide professional support to
make Kev realize that he needs a
change of mind regarding his
procrastination problem. This could
even be an app that helps him to get
to truly know what are his
priorities and a way to re.think his
mental behavior.
08
NOT WORKING II.
I think this idea has to be
eliminated, as from the insight I
gained in the research stage Kev
needs to stop thinking and take
action as soon as possible. He is
young, and he doesn't need to feel
fear of making mistakes, he needs
to explore by doing, he needs to
interact with others to discover
what he truly wants for his
professional life.
19
THE INTERESTS
COLLECTOR.
Provide means that make easier the
way in which Kev access to
information about what he's
interested in: workshops, courses,
post-grad education, job offers,
employees reviews and
professionals’ diaries.
09
ENTERTAINING,
COLLABORATIVE AND
USEFUL FOR MORE THAN
ONE ACTOR.
If this ideaallowsKevtointeract
with others,itcouldbecomeagood
help to openthedoorstoanunknown
scenariotoKev'seyes.Thechallenge
nowis totakeintoaccountnotonly
theneedsofpeoplesimilartoKevbut
also theinterestofotherpeopleor
companies.Ifthisideagoesplayful
and entertainingitwouldwork
bettertoattractKev'sattention
becausehefindsexistingplatforms
quiteboringanddull(e.gLinkedIn).
20
CV EXPERT.
Provide a mean to build a CV that
helps him find specific jobs, giving
help and support according to his
perspective.
10
BECOME THIS IDEA A
FEATURE FOR OTHER
IDEAS.
This idea needs to be more holistic,
it could be considered a feature for
ideas 4), 6) and 7)
21
THE PRINTED BULLETIN.
A monthly bulletin fit to Kev's
interests in his decision of looking
for a job to find out how the job
market looks like and have a better
approach to his field of interest. It
would be simple but maybe
effective to make him take action,
mainly if a printed bulletin arrives
straight at his home.
11
PRINTED CUSTOMIZED
BULLETIN AND
BROCHURES AS A
COMPLEMENT.
Traditional means of information
could also be effective only if they
are personalized and works in
terms of emotion and empathy.
Even if the person receives a
printed bulletin at his home he
could feel special and taken into
account in this tough process. This
tool could work as a complement of
online sources that have the
advantage of support the newest
information in real time. Printed
bulletins or brochures are also
expensive to produce and deliver.
22
DO WHAT YOU NEED AND
STOP DOING NOTHING.
Do you want to find a job? Then find
a job!
28
WHAT ARE THE MOST OBVIOUS SOLUTIONS
FOR THIS PROBLEM?/
WHAT CAN YOU ADD, REMOVE OR MODIFY
FROM THOSE INITIAL SOLUTIONS?
ELEVATOR PITCH TIPS.
Give advice on how to develop his
personal elevator pitch to be more
successful when attending to an
interview, and make him clear up
his mind at the same time
(because he will need to have clear
intention and determination on
how he want to be seen by others).
02
A MORE HOLISTIC
INITIATIVE.
Idea 02 is insufficient because
although it helps the person to do a
mental exercise when preparing
himself for an interview, it skips
important stages of the getting'
-a-job process. Think about a more
holistic initiative to our user's
expectations and profile.
13
COLLABORATIVE SOCIAL
NETWORK FOR JOB
HUNTERS.
Collaborative social network that
allows users to help each other to
find a job.
05
REPEATED.
This idea is very similar to ideas 4)
and 15) so let's go with ideas 4)
and 15).
16
SOCIAL BASED NETWORK
AS JOB ADVISOR.
Social based network for people
with similar feelings and problems
to take action. Job advisor and a
formula to stop procrastinating
while looking for a job.
04
ENGAGING, SOCIAL AND
ENTERTAINMENT
PLATFORM, JOB ADVISOR
FOR JOB HUNTERS.
This could be good for Kev as he
feels he can’t start doing things by
himself. A virtual community would
help him to take action, a place
where everyone helps everyone to
find a job. This tool have to be
engaging, social, and entertaining
to keep Kev's attention and
motivation.
15
GOING BEYOND THE
COMFORT ZONE ONLINE
COMMUNITY.
Out and about. An online community
similar to couch surfing or trip
advisor but related to work and life
challenge in where users share
their experiences. Take a risk and
find a job, maybe you'll able to
discover your destiny by doing -and
not by waiting-.
07
REPEATED.
This idea embraces the philosophy
for idea 3, they're related and the
main aim of it is to give users
confidence and allow them not to
feel fear of the unknown, going
beyond their comfort zone.
18
IN-COMPANY FREE
WORKSHOPS.
Offer Kev the possibility to take
courses and workshops given for
free by companies involved in the
field he is showing interest in. This
would help him learn a lot and truly
know whether this is what he is
willing to do for a living or not.
32
FREE TRIPS TO THE MOST
IMPORTANT COMPANIES.
Offer Kev access to an international
network of young recently
graduated professionals to apply
for free trips to different places of
the world to get training in the best
companies of the world. Aim: gain a
lot of experience to be able to adapt
themselves at local and foreign job
market.
33
THE ONE WITH THE ROBOT.
Develop and empathic and
intelligent electronic-digital
product that, taking into account
user's preferences and personal
information, could help them to find
the right opportunities in the right
moment and place. This could be a
sort of a robot, a pet, or something
that could engage people to take
action to look for a job and truly
know the best professional fields
for them. A specific product could
have more specific features and
characteristics than a simple app
or website.
34
THE BRIDGE TO REALITY.
Give Kev and people similar to him
(recently graduated students
willing to take action in their
professional life) the opportunity to
go and live in a place (campus)
where they can face a wicked
problem in the area they are
interested in and give a solution for
real life situations. This could be
considered a joint venture between
government, companies and
educational institutions, they could
make great efforts to fill the gap
between college and job market.
35
THE POWER FOR TRULY
KNOWING ONESELF.
Give Kev the power to truly know
his direction in life. In this way he
wouldn't feel frustrated when
facing a situation.
36
THE POWER FOR
REPELLING FEAR OF THE
UNKNOWN.
Give Kev wisdom to avoid creating
resistance to taking action, avoiding
fear of the unknown and feeling good
when making mistakes. Making
mistakes as a way of learning.
37
NEVER DOUBTING
SUPERGIFT.
Give Kev the ability to never complain
or doubt and give him a "just do it"
attitude as his main gift.
40
S T E P 1 . I D E A S E L E C T I O N
0 3 I D E A S
THE INTERESTS COLLECTOR (9)
Although there are more practical ideas in the list, this is one that could work for
Kev. He needs a tool to simplify the way he access to the information he is inter-
ested in. A place that allows users to concentrate the information related to strict
user preferences may be a good choice.
If this is easy and fun to use, it could be a good option for Kev to stop procrastinat-
ing and pay attention to something that looks attractive to his eyes.
The interest collector will contain clear information related to workshops,
courses, post-grad education, job offers, employees reviews and diaries written
by professionals working in the area. A way to concentrate all the details in which
he could find inspiration or motivation for his curious mentality. A way to help Kev
to take action.
This could be more or less easy to implement depending on the number of features
and functionalities to display.
02
THE BRIDGE TO REALITY (35)
Give Kev and people similar to him (recently graduated students willing to take
action in their professional life) the opportunity to go and live in a place (campus)
where they can face a wicked problem in the area they are interested in and give a
solution for real life situations. This could be considered a joint venture between
government, companies and educational institutions, they could make great efforts
to fill the gap between college and job market.
They could give a lot of people this opportunity to gain experience and confidence, to
know market rules, to participate in multi-disciplinary teams, to see their ideas
working in real life solutions, to make focus on it and nothing else. A program like
this would demand a huge economical effort and negotiations between the differ-
ent actors involved.
This idea is maybe the most useful for people like Kev, they're willing to work and
live a great and brand new experience, they can work with real problems for real
companies and give real solutions. It would be awesome for governments and
companies to have several campus along the country. This idea would work for
professions similar to Kev's and it would be a great initiative in Argentina.
04
05
02
03
ENGAGING, SOCIAL AND ENTERTAINING PLATFORM,
JOB ADVISOR FOR JOB HUNTERS (RESULT OF IDEAS
4, 5, & 15)
This could be good for Kev as he feels he can not start doing things by himself. A
virtual community would help him to take action. This tool have to be engaging,
social, and entertaining to keep Kev's attention and motivation. This tool could be
considered as a job advisor for job hunters.
The main function of this online app is to be a practical way in which people
can create a network to help each other find a job. They will be able to share
their experiences, fears and motivations, they could advice others after having an
interview, and so on.
This tool have to be entertaining, it has to be seen by users as an adventure, something
that tries to bring positive feelings around a topic that have always been connected to
stressful situations and unhappyness. I have detected that people similar to Kev are
trying to cope with the gap between college and job market, but also they're coping
with their transition between teenagehood to adulthood (yes, even if they are in their
twenties). They feel they have to behave as mature people, they have to find a job and
move alone, this whole package generally produces fear, stress and discouragement
when this people try to make it alone. Relations between users would be considered as
a key for this product. This tool has to connect emotionally with users. Gamification
strategies would also help to give users permanent feedback and/or set deadlines to
improve their performances, maintain their interests and avoid giving up.
THE MOST PRACTICAL IDEA (ONE THAT COULD BE EASILY
IMPLEMENTED)
THE MOST DISRUPTIVE IDEA (ONE THAT COULD MAKE A HUGE
IMPACT, REGARDLESS OF HOW FEASIBLE OR AFFORDABLE IT IS).
YOUR FAVORITE IDEA (ONE IDEA THAT YOU ARE EXCITED ABOUT
FOR WHATEVER REASON… YOU DON'T HAVE TO JUSTIFY WHY).
ar.linkedin.com/in/martinhoare/

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50 ideas for Kev

  • 1. S T E P 1 . I D E A G E N E R A T I O N 5 0 I D E A S KICK THEM OUT OF THE COMFORT ZONE. Do not create a solution for the person that needs to stop procrastinating but for the ones that surround him to kick him/her out of their comfort zone. For example, and app for his/her parents or boyfriends and girlfriends which aim is to give these people tips to make the person take action to find a job and face real life. This would be very inappropriate because what our person needs is to clear up their mind and take the decisions by themselves, find their way without too much influence of others. 49 MEGAPHONES AND "HIRE ME" SIGN. Sell megaphones and a hanging sign with the wordings "HIRE ME" for unemployed people, like Kev. This is ridiculous because what this people need is a solution that considers their emotional aspect, a solution that pays attention to what they need in order to keep their confidence and self-esteem up and to encourage them in the whole process. 50 HELLO, I’M KEV, a self-confident, friendly and talkative graphic designer recently graduated from college. I’m 24 and I live in Buenos Aires. I’m very curious and observer as well as team-working lover and problem-solving oriented, I have an interest in UX but I’m not sure if this field is what I want for my professional life. I give up activities easily and I don’t think I can take action by myself. MUM AND DAD ARE ALWAYS RIGHT. Talk to mum and dad, they always know what would be the best for us when taking a decision. 23 JUST DO IT, BUDDY. If you need a job go and ring the bell of the person that could offer the perfect job by just saying "hello I want to work with you". 24 THE ONE WITH SEVEN LIVES. Imagine that you are a cat and you have seven lives to try finding a perfect job. Prepare yourself as good as possible and go for it. Don't be afraid! this is just a game! 26 WORK AT HOME AND WATCH CARTOONS. Work at home so you can manage your time and meet with your friends and watch cartoons. 27 BEN-10 AS A HERO. Ask Ben-10 so he can help you out. 29 WHAT WOULD MIKE & SULLEY DO? You should do what Mike & Sulley did. Never give up, follow your ambition and trust in yourself! 30 SUPERPOWER WITH AUTOMAGICALLY EFFECT. Use my superpowers to get the job and know what to do without doing any effort, it's going to happen automagically! 25 HOW WOULD A 5-YEAR-OLD CHILD SOLVE THE PROBLEM? HIGH REPUTATION PROFESSIONALS GIVING HELP AND ADVICE. Offer Kev a complete service of help and support to look for -and apply for- jobs considering his specific interests and taking into account his strengths and weaknesses. This service must be held by high reputation professionals. 31 HOW WOULD YOU SOLVE THE PROBLEM IF YOU HAD AN UNLIMITED BUDGET? THE ONE WITH THE REALITY SHOW. Create a reality show for unemployed people like Kev. People that are struggling with this problem shouldn't be exposed to any kind of competition or have direct contenders (although in fact they do have contenders if we consider the selection process of people applying for a job). They need to feel good, accompanied by a community in which everyone help each other to make the process as nice as possible. 47 MAKING A REALITY SHOW MEANINGFUL AND HELPFUL FOR OTHERS. We could create a reality show where contestants learn about skills for looking for jobs but they do not compete in a direct way. The show could put an eye on the emotional side of the whole thing making the contestants feel more reliable on their skills and nature. This could be an interesting show for the part of the audience that is in the same position. 48 WHAT IS THE WORST IDEA YOU CAN COME UP WITH FOR THIS PROBLEM? CAN YOU MAKE THAT BAD IDEA WORK SOMEHOW? WHAT WOULD BE A COMPLETELY RIDICULOUS SOLUTION FOR THIS PROBLEM? SPONSORSHIPS AND THEIR INTERESTS. Look for sponsorship as a way for companies to interact and search candidates. This could be a network similar to LikedIn in which users can interact with each other, but it would include the possibility to apply for a job straight from this digital product. Anyway this would considerer some extra benefits for companies so that they can worth such collaboration. 43 COLLABORATIVE OPEN SOURCE FORCES. Generate an open source platform, collaborative in a 100% by users with similar needs and motivations. 44 TIPS FOR ONE PERSON. Define a personalized set of tips for Kev to suggest him different ways in which he could take action and find a job. This is not a solution in fact but it could help him improve his self-confidences and self-awareness. 45 THE CARDS GAME. Create a set of hand-made cards where Kev can find a series of questions to make him think about different ways to face his situation. One example would be suggest him think about a personality he looks up to (a member of his family, a singer, an actor, etc) and ask him in the card "What would he/she do to ….?" the statements have to be related to the problems Kev is trying to overcome. This could be a way of making him think and take action. 46 HOW WOULD YOU SOLVE THE PROBLEM WITHOUT SPENDING ANY MONEY? HOW WOULD YOU SOLVE THIS PROBLEM IF YOU HAD CONTROL OVER THE LAWS OF NATURE? PREDICTING THE FUTURE. Give Kev the ability to predict the future, to predict what are the doors he would need to knock to get the most pleasant work environment in the beginning of his professional life. 38 LONG-TERM BENEFITS POWER. Give Kev the power to look beyond the choices that are immediately rewarding and look for the choices that consider granting long-term benefits. 39 KNOWING WHAT OTHERS THINK. Give Kev the ability to know what others think without talking, give him the power to know what's going on in other peoples' mind (at some point this could be a problem too). 41 TELEPORTATION AS A KEY. Give Kev the ability to teleportate from one place to another when looking for a job. He could apply and have interviews in different cities of the world during the day! He should also have the ability to be a multi- language speaker and the ability to know about all the cultures in the world to face this scenario without any problems. 42 NEWSPAPERS AND WEBSITES WITH JOB OFFERS. Facilitate Kev a way to access easily to newspapers or websites with job offers. 01 12 MAKE THE WHOLE THING SOCIAL. KEV NEEDS IT. Websites with job offers already exist. This needs to be a collaborative tool, in which he can feel accompanied by a lot of people like him in the same place. The only way Kev would stop procrastinating is the possibility of a solution that is truly engaging and useful for him. ONLINE BASED PLATFORM FOR CV CREATION AND DELIVERY Provide a platform that helps him to apply for several jobs sending CVs via the Internet. He needs solutions to be easy so he feels keen at taking impulse to find a job and stop prioritizing secondary activities. 03 LET'S MAKE THIS IDEA A MUST HAVE FOR OTHER IDEAS. This idea could be eliminated and be considered as a must have in other ideas that consider the problem from its main angle. 14 COLLECTIVE NETWORK FOR STARTUPPERS. Be your own boss, collaborative tool to meet people with the same interests. A tool where they can meet, set goals and take action as a collective. A way to start doing something with an intention, a way to gain experience while learning. 06 A WAY TO KNOW THE JOB MARKET AND GAIN EXPERIENCE. This is similar to idea 3) but with a different focus. Members could be part of a social networking where people from different world locations can meet, interact and work together as a collective, looking for jobs or challenges to solve problems. They could gain experience and it sounds good for people like Kev whose main objective is not to make money but find where to fit. 17 PROFESSIONAL AND PERSONALIZED SUPPORT. Provide professional support to make Kev realize that he needs a change of mind regarding his procrastination problem. This could even be an app that helps him to get to truly know what are his priorities and a way to re.think his mental behavior. 08 NOT WORKING II. I think this idea has to be eliminated, as from the insight I gained in the research stage Kev needs to stop thinking and take action as soon as possible. He is young, and he doesn't need to feel fear of making mistakes, he needs to explore by doing, he needs to interact with others to discover what he truly wants for his professional life. 19 THE INTERESTS COLLECTOR. Provide means that make easier the way in which Kev access to information about what he's interested in: workshops, courses, post-grad education, job offers, employees reviews and professionals’ diaries. 09 ENTERTAINING, COLLABORATIVE AND USEFUL FOR MORE THAN ONE ACTOR. If this ideaallowsKevtointeract with others,itcouldbecomeagood help to openthedoorstoanunknown scenariotoKev'seyes.Thechallenge nowis totakeintoaccountnotonly theneedsofpeoplesimilartoKevbut also theinterestofotherpeopleor companies.Ifthisideagoesplayful and entertainingitwouldwork bettertoattractKev'sattention becausehefindsexistingplatforms quiteboringanddull(e.gLinkedIn). 20 CV EXPERT. Provide a mean to build a CV that helps him find specific jobs, giving help and support according to his perspective. 10 BECOME THIS IDEA A FEATURE FOR OTHER IDEAS. This idea needs to be more holistic, it could be considered a feature for ideas 4), 6) and 7) 21 THE PRINTED BULLETIN. A monthly bulletin fit to Kev's interests in his decision of looking for a job to find out how the job market looks like and have a better approach to his field of interest. It would be simple but maybe effective to make him take action, mainly if a printed bulletin arrives straight at his home. 11 PRINTED CUSTOMIZED BULLETIN AND BROCHURES AS A COMPLEMENT. Traditional means of information could also be effective only if they are personalized and works in terms of emotion and empathy. Even if the person receives a printed bulletin at his home he could feel special and taken into account in this tough process. This tool could work as a complement of online sources that have the advantage of support the newest information in real time. Printed bulletins or brochures are also expensive to produce and deliver. 22 DO WHAT YOU NEED AND STOP DOING NOTHING. Do you want to find a job? Then find a job! 28 WHAT ARE THE MOST OBVIOUS SOLUTIONS FOR THIS PROBLEM?/ WHAT CAN YOU ADD, REMOVE OR MODIFY FROM THOSE INITIAL SOLUTIONS? ELEVATOR PITCH TIPS. Give advice on how to develop his personal elevator pitch to be more successful when attending to an interview, and make him clear up his mind at the same time (because he will need to have clear intention and determination on how he want to be seen by others). 02 A MORE HOLISTIC INITIATIVE. Idea 02 is insufficient because although it helps the person to do a mental exercise when preparing himself for an interview, it skips important stages of the getting' -a-job process. Think about a more holistic initiative to our user's expectations and profile. 13 COLLABORATIVE SOCIAL NETWORK FOR JOB HUNTERS. Collaborative social network that allows users to help each other to find a job. 05 REPEATED. This idea is very similar to ideas 4) and 15) so let's go with ideas 4) and 15). 16 SOCIAL BASED NETWORK AS JOB ADVISOR. Social based network for people with similar feelings and problems to take action. Job advisor and a formula to stop procrastinating while looking for a job. 04 ENGAGING, SOCIAL AND ENTERTAINMENT PLATFORM, JOB ADVISOR FOR JOB HUNTERS. This could be good for Kev as he feels he can’t start doing things by himself. A virtual community would help him to take action, a place where everyone helps everyone to find a job. This tool have to be engaging, social, and entertaining to keep Kev's attention and motivation. 15 GOING BEYOND THE COMFORT ZONE ONLINE COMMUNITY. Out and about. An online community similar to couch surfing or trip advisor but related to work and life challenge in where users share their experiences. Take a risk and find a job, maybe you'll able to discover your destiny by doing -and not by waiting-. 07 REPEATED. This idea embraces the philosophy for idea 3, they're related and the main aim of it is to give users confidence and allow them not to feel fear of the unknown, going beyond their comfort zone. 18 IN-COMPANY FREE WORKSHOPS. Offer Kev the possibility to take courses and workshops given for free by companies involved in the field he is showing interest in. This would help him learn a lot and truly know whether this is what he is willing to do for a living or not. 32 FREE TRIPS TO THE MOST IMPORTANT COMPANIES. Offer Kev access to an international network of young recently graduated professionals to apply for free trips to different places of the world to get training in the best companies of the world. Aim: gain a lot of experience to be able to adapt themselves at local and foreign job market. 33 THE ONE WITH THE ROBOT. Develop and empathic and intelligent electronic-digital product that, taking into account user's preferences and personal information, could help them to find the right opportunities in the right moment and place. This could be a sort of a robot, a pet, or something that could engage people to take action to look for a job and truly know the best professional fields for them. A specific product could have more specific features and characteristics than a simple app or website. 34 THE BRIDGE TO REALITY. Give Kev and people similar to him (recently graduated students willing to take action in their professional life) the opportunity to go and live in a place (campus) where they can face a wicked problem in the area they are interested in and give a solution for real life situations. This could be considered a joint venture between government, companies and educational institutions, they could make great efforts to fill the gap between college and job market. 35 THE POWER FOR TRULY KNOWING ONESELF. Give Kev the power to truly know his direction in life. In this way he wouldn't feel frustrated when facing a situation. 36 THE POWER FOR REPELLING FEAR OF THE UNKNOWN. Give Kev wisdom to avoid creating resistance to taking action, avoiding fear of the unknown and feeling good when making mistakes. Making mistakes as a way of learning. 37 NEVER DOUBTING SUPERGIFT. Give Kev the ability to never complain or doubt and give him a "just do it" attitude as his main gift. 40 S T E P 1 . I D E A S E L E C T I O N 0 3 I D E A S THE INTERESTS COLLECTOR (9) Although there are more practical ideas in the list, this is one that could work for Kev. He needs a tool to simplify the way he access to the information he is inter- ested in. A place that allows users to concentrate the information related to strict user preferences may be a good choice. If this is easy and fun to use, it could be a good option for Kev to stop procrastinat- ing and pay attention to something that looks attractive to his eyes. The interest collector will contain clear information related to workshops, courses, post-grad education, job offers, employees reviews and diaries written by professionals working in the area. A way to concentrate all the details in which he could find inspiration or motivation for his curious mentality. A way to help Kev to take action. This could be more or less easy to implement depending on the number of features and functionalities to display. 02 THE BRIDGE TO REALITY (35) Give Kev and people similar to him (recently graduated students willing to take action in their professional life) the opportunity to go and live in a place (campus) where they can face a wicked problem in the area they are interested in and give a solution for real life situations. This could be considered a joint venture between government, companies and educational institutions, they could make great efforts to fill the gap between college and job market. They could give a lot of people this opportunity to gain experience and confidence, to know market rules, to participate in multi-disciplinary teams, to see their ideas working in real life solutions, to make focus on it and nothing else. A program like this would demand a huge economical effort and negotiations between the differ- ent actors involved. This idea is maybe the most useful for people like Kev, they're willing to work and live a great and brand new experience, they can work with real problems for real companies and give real solutions. It would be awesome for governments and companies to have several campus along the country. This idea would work for professions similar to Kev's and it would be a great initiative in Argentina. 04 05 02 03 ENGAGING, SOCIAL AND ENTERTAINING PLATFORM, JOB ADVISOR FOR JOB HUNTERS (RESULT OF IDEAS 4, 5, & 15) This could be good for Kev as he feels he can not start doing things by himself. A virtual community would help him to take action. This tool have to be engaging, social, and entertaining to keep Kev's attention and motivation. This tool could be considered as a job advisor for job hunters. The main function of this online app is to be a practical way in which people can create a network to help each other find a job. They will be able to share their experiences, fears and motivations, they could advice others after having an interview, and so on. This tool have to be entertaining, it has to be seen by users as an adventure, something that tries to bring positive feelings around a topic that have always been connected to stressful situations and unhappyness. I have detected that people similar to Kev are trying to cope with the gap between college and job market, but also they're coping with their transition between teenagehood to adulthood (yes, even if they are in their twenties). They feel they have to behave as mature people, they have to find a job and move alone, this whole package generally produces fear, stress and discouragement when this people try to make it alone. Relations between users would be considered as a key for this product. This tool has to connect emotionally with users. Gamification strategies would also help to give users permanent feedback and/or set deadlines to improve their performances, maintain their interests and avoid giving up. THE MOST PRACTICAL IDEA (ONE THAT COULD BE EASILY IMPLEMENTED) THE MOST DISRUPTIVE IDEA (ONE THAT COULD MAKE A HUGE IMPACT, REGARDLESS OF HOW FEASIBLE OR AFFORDABLE IT IS). YOUR FAVORITE IDEA (ONE IDEA THAT YOU ARE EXCITED ABOUT FOR WHATEVER REASON… YOU DON'T HAVE TO JUSTIFY WHY). ar.linkedin.com/in/martinhoare/