This document discusses the rise of a new multicultural movement in America, driven by growing diversity among younger generations, where nearly half of all children are from communities of color and 1 in 6 Americans are of Hispanic origin. This transformation represents one of the most significant cultural shifts in the US since the baby boomers, with multiculturalism increasingly driving popular culture and forging a new American mainstream by transforming the country.

1. Introducing Culture
Movement Marketing

2. Every generation brings changes
that reshape our way of life
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3. Across history we’ve seen
movements inspire us
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4. While other movements
have challenged us
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5. Multicultural is more than just
population growth…
Today, a new dynamic cultural
movement is underway
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6. It’s the most significant
transformation since the
baby boomers
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7. Today, nearly half of America’s
kids under 18 are from
communities of color
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8. 1 in 6 Americans
is of Hispanic origin
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9. A new multicultural
movement is upon us
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10. Multicultural
is driving popular culture
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11. And forging a new
American mainstream
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12. It’s a cultural movement
that’s transforming America
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13. Be a part of the movement
…and embrace the new America
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