Introducing Culture Movement Marketing
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This document discusses the rise of a new multicultural movement in America, driven by growing diversity among younger generations, where nearly half of all children are from communities of color and 1 in 6 Americans are of Hispanic origin. This transformation represents one of the most significant cultural shifts in the US since the baby boomers, with multiculturalism increasingly driving popular culture and forging a new American mainstream by transforming the country.
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Gaurav Patel presented on the social and cultural environment and how it affects business. He defined the social environment as all social factors that impact business, noting that businesses operate within societies and are influenced by societal elements like family, education, and religion. The presentation also covered cultural environment and factors, explaining that socio-cultural environments consist of a population's beliefs, customs, and behaviors. Finally, the presentation provided examples of how specific social and cultural elements like family, education, and religion influence business and analyzed McDonald's success in India by adapting to the local social environment.
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The document discusses migration trends in South America from 1700-1900 CE and today. It notes that from 1700-1900 CE, there was large scale migration to the Americas for labor, including millions of African slaves through the Atlantic slave trade. While slave labor continued to be important, economic prosperity and religious freedom also drew migrants. Today, South America experiences both emigration and immigration. Countries like Venezuela have seen increased outward migration due to economic and political instability, while others like Argentina and Chile accept immigrants from neighboring nations for jobs. Push factors like poverty and pull factors like employment opportunities continue driving migration patterns in the region.
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This document summarizes research on the relationship between migration and happiness. It finds that:
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2) On average, international migrants experience a gain in happiness when moving from less happy to more happy countries, though some migrants are less happy. Migrant happiness depends partly on conditions in their origin and destination countries.
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1) Both rural-urban migration within countries and international migration between countries have significantly increased in recent decades due to globalization, with rural-urban migration being an order of magnitude larger.
2) On average, international migrants experience a gain in happiness when moving from less happy to more happy countries, though some migrants are less happy. Migrant happiness depends partly on conditions in their origin and destination countries.
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2. Migrants on average gain in happiness by moving from less happy to happier countries, though some migrants are less happy. Immigrant happiness depends partly on how accepting the local population is.
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Multiculturalism has become an integral part of Canadian society over the past few decades. It encourages Canadians to maintain their cultural identities while also promoting racial and ethnic harmony. Canada's experience shows that a multicultural approach stimulates understanding between diverse cultures. More than four decades of rapid demographic changes have transformed Canada, especially its largest cities, but these changes have generally occurred peacefully due to multicultural policies.
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English work, the great migration.
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Introducing Culture Movement Marketing
- 2. Every generation brings changes that reshape our way of life 2
- 3. Across history we’ve seen movements inspire us 3
- 4. While other movements have challenged us 4
- 5. Multicultural is more than just population growth… Today, a new dynamic cultural movement is underway 5
- 6. It’s the most significant transformation since the baby boomers 6
- 7. Today, nearly half of America’s kids under 18 are from communities of color 7
- 8. 1 in 6 Americans is of Hispanic origin 8
- 9. A new multicultural movement is upon us 9
- 10. Multicultural is driving popular culture 10
- 11. And forging a new American mainstream 11
- 12. It’s a cultural movement that’s transforming America 12
- 13. Be a part of the movement …and embrace the new America 13
- 14. 14