3. Hypothesis When a full color change occurs, the subject will pay greater attention than when a single object in a black and white clip appears in color.
4. Procedure Decide on question. Conceptually define concepts Operationally define concepts Prepare ideas to measure attention Prepare self report Decide on independent variables (this is a 2x3x4 experimental design) Prepare messages to show subjects Prepare ICR lab for use of experiment Run experiment on classmates Discuss results
5. Subjects Procedure 1. Be hooked up by researchers to electrodes 2. Follow on screen instructions 3. Watch first message 4. Respond to self-report measures of attention and arousal 5. Repeat steps 2-4 five more times 6. Allow researchers to remove electrodes 7. Were free to go
6. Definition of Color Change Full Color Change A full color change will occur when an entire scene switches from black and white to full color Spot Color Change In a spot color change, a single item or items will be colored while the rest of the scene is black and white
7. Definitions of Attention Conceptual A subject’s automatic orienting response to a change in there environment Operational This was measured using Inter beat intervals (IBI), an orienting response would consist of a lowering of the heart rate 6-10s after a color change
10. Summary In summary, the experiment seems to have proven our hypothesis. It is the amateur opinion of this group that orienting responses occurred in the subjects during times of color change. It is also the opinion of this group that these responses were created, not by cuts, but by the color changes. This conclusion was reached through the use of only colorized items and not actually cuts.
