During a period of three months Koen Voermans, consultant working for strategy boutique Thaesis, interviewed 26 executives, entrepreneurs, and representatives from organizations in the Kenyan publishing and mobile industry.
In the research briefing you will read about...
1. importance of the mobile phone becoming the main gateway for communication, money transfer, information, and commerce in Kenya;
2. trends and developments in the Kenyan mobile services industry including innovative new initiatives within the Kenyan context;
3. the structure and challenges of the Kenyan book and newspaper publishing industry;
4. online and mobile initiatives of Kenyan newspaper publishers;
5. the inevitable transformation of the Kenyan publishing industry driven by fierce competition of disruptive mobile substitute information and commerce service providers.
We hope you will enjoy reading the briefing and get inspired by the great developments within the Kenyan mobile and publishing industries!
The document discusses strategies for Telkomsel, Indonesia's largest mobile operator, to address challenges in the mobile broadband industry and monetize data services. It notes that while data usage is high, profits have not emerged due to free or pirated content online. It recommends that Telkomsel focus on engaging customers to co-create experiences rather than just products, and create a pricing strategy focused on niche and flexible packages. New business models discussed include content subscription, mobile advertising, premium data services, and tools accessed through multiple devices.
Thomas Bostrøm Jørgensen is a business advisor with experience as CEO of Luup, an international leader in mobile payments. The document discusses the growth of mobile financial services and payments driven by increasing mobile phone adoption globally. By 2015, over 7 billion mobile phones are expected worldwide, and mobile payments could surpass $500 billion annually. Mobile networks are leading this development, while traditional banks have lagged. Four market plays were identified based on levels of banking penetration in developed versus developing countries. The ecosystem for mobile financial services involves mobile operators, banks, payment organizations, and new solution providers. Live services show the potential of mobile banking, payments, and microfinance to bank the unbanked.
The Telecom, Media & Internet (TMI) group is responsible for the development and management of Rabobank International\'s wholesale banking activities in the TMI sector. The team aims at being recognised as a provider of innovative solutions to the financial needs of prime Telecom, Media and Internet companies in sophisticated markets.
Mobile adoption in Mexico has been slow due to economic conditions, a lack of carrier competition keeping prices high, and cultural preferences for prepaid plans over postpaid. However, signs indicate growth as carriers expand 4G networks and offer subsidies to attract more prepaid users to postpaid plans. While growth won't match more developed markets, these strategies could lower prices and drive further adoption of advanced phones and data usage, creating a viable mobile advertising and commerce market. Major obstacles remain, like Mexico's 84% prepaid user base and limited internet access among low/middle income households.
IMRB Represented at The Mobile VAS SUMMIT 2009Paritosh Sharma
- The document summarizes a presentation on mobile value-added services (VAS) in India.
- It discusses key drivers for VAS growth in India like declining prices of services and handsets, as well as demand for entertainment and local content. However, challenges to VAS growth remain, such as issues around revenue sharing models and a fragmented content market.
- The presentation also analyzes VAS usage and revenue trends globally, finding that markets with more organized business models between operators and content providers tend to have more developed VAS sectors.
This document discusses how expanding mobile services to rural areas of Africa can boost economic growth. It finds that:
1) There is a strong correlation between mobile phone use and GDP - countries with higher mobile penetration see greater GDP growth. Currently, mobile penetration in Africa is under 55%, representing major business opportunities.
2) Limited infrastructure like fixed lines means rural communities rely on alternatives like microwave or satellite backhaul to connect to mobile networks. Satellite technology is well-suited to service small, remote populations over large areas due to no distance limitations.
3) Emerging mobile data services will drive further growth, benefiting satellite operators and others providing backhaul connectivity across Africa's vast rural regions. Expanding mobile access
The document discusses strategies for Telkomsel, Indonesia's largest mobile operator, to address challenges in the mobile broadband industry and monetize data services. It notes that while data usage is high, profits have not emerged due to free or pirated content online. It recommends that Telkomsel focus on engaging customers to co-create experiences rather than just products, and create a pricing strategy focused on niche and flexible packages. New business models discussed include content subscription, mobile advertising, premium data services, and tools accessed through multiple devices.
Thomas Bostrøm Jørgensen is a business advisor with experience as CEO of Luup, an international leader in mobile payments. The document discusses the growth of mobile financial services and payments driven by increasing mobile phone adoption globally. By 2015, over 7 billion mobile phones are expected worldwide, and mobile payments could surpass $500 billion annually. Mobile networks are leading this development, while traditional banks have lagged. Four market plays were identified based on levels of banking penetration in developed versus developing countries. The ecosystem for mobile financial services involves mobile operators, banks, payment organizations, and new solution providers. Live services show the potential of mobile banking, payments, and microfinance to bank the unbanked.
The Telecom, Media & Internet (TMI) group is responsible for the development and management of Rabobank International\'s wholesale banking activities in the TMI sector. The team aims at being recognised as a provider of innovative solutions to the financial needs of prime Telecom, Media and Internet companies in sophisticated markets.
Mobile adoption in Mexico has been slow due to economic conditions, a lack of carrier competition keeping prices high, and cultural preferences for prepaid plans over postpaid. However, signs indicate growth as carriers expand 4G networks and offer subsidies to attract more prepaid users to postpaid plans. While growth won't match more developed markets, these strategies could lower prices and drive further adoption of advanced phones and data usage, creating a viable mobile advertising and commerce market. Major obstacles remain, like Mexico's 84% prepaid user base and limited internet access among low/middle income households.
IMRB Represented at The Mobile VAS SUMMIT 2009Paritosh Sharma
- The document summarizes a presentation on mobile value-added services (VAS) in India.
- It discusses key drivers for VAS growth in India like declining prices of services and handsets, as well as demand for entertainment and local content. However, challenges to VAS growth remain, such as issues around revenue sharing models and a fragmented content market.
- The presentation also analyzes VAS usage and revenue trends globally, finding that markets with more organized business models between operators and content providers tend to have more developed VAS sectors.
This document discusses how expanding mobile services to rural areas of Africa can boost economic growth. It finds that:
1) There is a strong correlation between mobile phone use and GDP - countries with higher mobile penetration see greater GDP growth. Currently, mobile penetration in Africa is under 55%, representing major business opportunities.
2) Limited infrastructure like fixed lines means rural communities rely on alternatives like microwave or satellite backhaul to connect to mobile networks. Satellite technology is well-suited to service small, remote populations over large areas due to no distance limitations.
3) Emerging mobile data services will drive further growth, benefiting satellite operators and others providing backhaul connectivity across Africa's vast rural regions. Expanding mobile access
Global telecommunications market is poised to generate $1.4 trillion in 2009 despite economic slowdown. Emerging markets will invest in infrastructure while recession-hit economies delay upgrades. Asia-Pacific will experience highest growth at 16% led by China and India. Latin America and Caribbean will grow 12% fueled by emerging economies and middle class expansion. Triple play services combining voice, video, and data are driving demand and competition globally as providers seek to retain customers and boost revenue. Mobile payment solutions are also fostering trends toward cashless transactions in emerging markets.
How to succeed in content services businessBaris Akkaya
This presentation involves hot Value Added Services topics, focusing on content services.
It was prepared in Mar 2011 for VAS Growth Markets 2011 event in Dubai.
Telecom Reporters Network of Bangladesh (TRNB) asked me to explain them the problems of 3G in Bangladesh. This is what I presented. But we discussed a lot beyond the slides. It’s always great to talk to the journalists.
Trends for New Mobile Telephony Services in Latin America and the CaribbeanMOMO BUENOSAIRES
This document provides an analysis of trends for new mobile telephony services in Latin America and the Caribbean. It examines usage of services like mobile TV, mobile internet, and roaming. Some key findings:
- SMS is the most widely used and valued mobile service across the region.
- Reasons for not using services include devices not supporting them, lack of awareness, and cost.
- Many users are interested in mobile internet and video calling but lack compatible devices or provider support.
- Mobile TV has very low adoption rates currently, below 2% of users in most countries studied.
lebanon ict market - eng. lelia el khazen (RAVACOM)Omar Meksassi
This document provides an overview of Lebanon's ICT market, including the status of the telecommunications sector and its potential for growth. It notes that mobile and fixed telecom operators are state-owned, limiting competition. The mobile sector has a penetration rate of 83% served by two state-owned operators operating under private management agreements. The fixed line market has a household penetration rate of 64% but is a monopoly. Broadband access has grown but speeds and prices still lag international standards. Recent reforms aim to boost broadband and introduce bundled services to stimulate the national economy.
Marketing implications of call drops for the patronage of gsm services in nig...Alexander Decker
This study examined the marketing implications of call drops for GSM services in Nigeria. A survey was conducted with 384 respondents from MTN, GLO, and Airtel networks in Imo and Abia States. The study found that call drops negatively impact customer loyalty, satisfaction, and patronage of GSM services. Factors like network quality, pricing, coverage, and call completion rates were found to influence customer choice of networks. Customers reported feeling dissatisfied when calls repeatedly dropped. The researchers recommended that the government and regulators more closely monitor operators' quality of service and pricing, and that network infrastructure be expanded to reduce call dropping, especially in rural areas.
This document provides an overview of the telecommunications sector in the Lao PDR. It was submitted to USAID by Nathan Associates Inc. under a contract to analyze trade in telecommunication services in Laos. The document includes sections on the global profile of telecom services, the telecom sector in Laos, current and potential trade obligations, how Laos' legal framework compares to its obligations, and recommendations.
M. Chakchouk Keynote at the 3rd Arab Bloggers MeetingMoez Chakchouk
Towards the Development of internet in Tunisia: highlights on the importance of acting according to a clear strategy that needs to be adopted in the future for the development of Internet and broadband in Tunisia.
1) Selecting a target market is key to compelling mobile money marketing but operators want it for everyone. Demonstrating a specific use case for a target market has proven most effective.
2) Customers go through stages from unaware to regular use but the journey is complicated. Bespoke marketing mixes are needed at each stage.
3) Above and below the line marketing both challenge mobile money to explain its value compared to selling airtime. Direct marketing like SMS and promotions can help move customers through the journey.
Scratching The Surface_ White Paper_Recharge Card Security n_page_dec2010Nigel Page, MIEx
An exhaustive study into scratch card / mobile top up security, first published in a two part article in 'Product and Image Security' magazine in 2010.
The document provides information about telecommunications in Laos, including:
1) Laos has over 2 million mobile subscribers but fixed line penetration is low at under 100,000 lines. Internet usage is also growing but remains low.
2) The National Authority of Posts and Telecommunications regulates the sector and licenses operators while aiming to increase access and competition.
3) The government sees ICT as important for development and has prioritized expanding infrastructure, developing human resources and applying ICT in various sectors. However, ICT in Laos remains at an early stage.
Mobile Money As An Enabler For MicrofinanceJohn Owens
This presentation is an updated version of our experience in the Philippines working with more than 800 rural bank branches to utilize mobile money platforms to facilitate banking and microfinance services.
Addicted to connectivity - Perspectives on the global mobile consumer - Delo...Romain Fonnier
Deloitte conducted a survey of over 30,000 mobile phone users across 15 countries to understand mobile connectivity trends. The survey found that:
- Many users now own multiple mobile-enabled devices, such as smartphones, tablets, and laptops with cellular connectivity. This has led to a proliferation of connected devices per individual, which Deloitte refers to as "scatter cushion connectivity."
- Pricing new, faster mobile broadband services will be a major challenge for operators. When asked about a hypothetical very fast (100Mbps) mobile broadband service, users indicated they would be willing to pay between $40-55 per month.
- The key factors that would encourage greater mobile broadband usage among
Kit kat convergence interaction research (slideshare)Posterscope
2012 was the year that saw the largest ever NFC/QR Code OOH campaign for Nestle with its “We Will Find You” activity. This presentation from Posterscope looks at insights gained from interaction data and demonstrates the positive brand effects from such interactions.
The document discusses the GSMA, a trade group representing mobile operators. It summarizes the GSMA's history and growth. Next, it outlines trends facing mobile operators like increasing video traffic and new services, as well as regulatory influences. To address these challenges, the document recommends strategies like obtaining more spectrum, network sharing, Wi-Fi roaming, and new offload and caching models. Finally, it argues that LTE presents both threats and opportunities, and that operators should embrace changes to prepare for the future.
The document summarizes the mobile advertising landscape in South Africa. It notes that the largest independent mobile ad network sees over 93 billion monthly ad impressions across over 485 million unique users in 165 countries. In South Africa specifically, the network sees 10.5 million monthly unique users and over 4.74 billion quarterly ad impressions, with 40.7% of impressions coming from Nokia devices. Mobile usage in South Africa exceeds other media like internet and TV, with the average mobile web user consuming over 6 hours of media daily on their mobile devices.
1. MTN has connected its first customers to fibre-to-the-home broadband in South Africa following successful trials. It plans a demand-driven rollout to other residential areas.
2. A technical error at Airtel Zambia resulted in 28,000 customers losing airtime balances worth over $178,000. The regulator has warned Airtel to resolve the issue.
3. The Western Cape province has the highest percentage of households accessing the internet in South Africa at 54.4%, according to a government survey, followed by Gauteng at 54%.
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
CONNECTING THAILAND'S DIGITAL ECONOMY | Unused Spectrum Capacity, MVNOs and D...YOZZO
This paper, highlights the vast unused telecom network capacity set aside for Mobile Virtual Network Operators #MVNO in Thailand, due to reluctance from the mobile network operators, AIS, Dtac and True, to accept these on their networks.
The introduction of MVNOs in Thailand six years ago has not succeeded in laying the foundation to ensure innovation, the achievement of the broader industry and national economic objectives. The MVNOs has been tethered with the legacy infrastructure and thinking behind the conventional mobile operator services.
However, there are lessons to be learned, and first lesson is - a new approach is needed.
Therefore, we suggest a few additions to the National Broadcasting and Telecommunications Commission’s (NBTC) notification regarding network capacity and obligations for Mobile Virtual Network Operators (MVNO) in Thailand.
We also propose a one-stop shop, who acts as an enabler for the digital economy, MVNO / M2M / IoT service providers, e.g. matching the demand, with the supply of unused MVNO capacity from the telecom operators, and thereby creating a win/win for all stakeholders in the ecosystem.
¹ MVNO Definition: http://www.yozzo.com/mvno-wiki/mvno-definition
² The History of MVNO | http://www.yozzo.com/mvno-wiki/the-history-of-mvno | August 2016 | Yozzo.com
³ Why MVNOs in Thailand have failed: http://www.yozzo.com/news-and-information/mvno-mobile-operator-s/why-mvnos-in-thailand-have-failed
Refarming frequencies in rural areas A Regulatory Perspective - Enrico Caland...ACORN-REDECOM
This paper seeks to assess radio-spectrum refarming in selected African countries. It provides an overview of the debate
around spectrum refarming and it presents case studies that offer insights into the African context. This discussion identifies
regulatory constrains hindering an optimal usage of premium frequencies and provides policy and regulatory
recommendations on how to facilitate spectrum refarming.
Findings show that the analysed African regulatory environments have implemented a technology-neutral licensing regime to
enhance competition. Although this regulatory intervention opened up the market by enhancing market opportunities and
granting additional licenses, some of the new licensees cannot begin operations because of an artificially created scarcity of
spectrum. Further, new licensing frameworks have created a competitive advantage for those operators already holding
premium frequencies, as they can refarm assigned spectrum bands positioning themselves as both voice and data service
providers.
In addition, due to regulatory delays in liberalising and refarming frequencies suitable for wireless broadband roll-out such as
2.6GHz and 3.5GHz, incumbent operators are merging with smaller telcos, in order to access additional spectrum for the
provision of wireless broadband services. This is leading to a spectrum hoarding.
Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social MobileSofia Zab
Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest topics in the worldwide tech scene right now! This new presentation contains up-to-date (June 2013) stats, trends and information on all the African and Kenyan sectors that are skyrocketing right now: internet, mobile, social, startup and technology.
The document reports on global newspaper circulation trends from 2003-2007 based on a survey conducted by the World Association of Newspapers. It finds that:
- Paid daily newspaper circulations increased 2.57% over one year and 9.39% over five years globally.
- The number of paid daily newspaper titles increased 2.98% over one year and 11.02% over five years worldwide.
- Most regions saw increases in paid circulations and titles, with the exceptions of declines in Europe, North America, and Australasia. Asia saw the largest increases in paid circulations and titles.
Global telecommunications market is poised to generate $1.4 trillion in 2009 despite economic slowdown. Emerging markets will invest in infrastructure while recession-hit economies delay upgrades. Asia-Pacific will experience highest growth at 16% led by China and India. Latin America and Caribbean will grow 12% fueled by emerging economies and middle class expansion. Triple play services combining voice, video, and data are driving demand and competition globally as providers seek to retain customers and boost revenue. Mobile payment solutions are also fostering trends toward cashless transactions in emerging markets.
How to succeed in content services businessBaris Akkaya
This presentation involves hot Value Added Services topics, focusing on content services.
It was prepared in Mar 2011 for VAS Growth Markets 2011 event in Dubai.
Telecom Reporters Network of Bangladesh (TRNB) asked me to explain them the problems of 3G in Bangladesh. This is what I presented. But we discussed a lot beyond the slides. It’s always great to talk to the journalists.
Trends for New Mobile Telephony Services in Latin America and the CaribbeanMOMO BUENOSAIRES
This document provides an analysis of trends for new mobile telephony services in Latin America and the Caribbean. It examines usage of services like mobile TV, mobile internet, and roaming. Some key findings:
- SMS is the most widely used and valued mobile service across the region.
- Reasons for not using services include devices not supporting them, lack of awareness, and cost.
- Many users are interested in mobile internet and video calling but lack compatible devices or provider support.
- Mobile TV has very low adoption rates currently, below 2% of users in most countries studied.
lebanon ict market - eng. lelia el khazen (RAVACOM)Omar Meksassi
This document provides an overview of Lebanon's ICT market, including the status of the telecommunications sector and its potential for growth. It notes that mobile and fixed telecom operators are state-owned, limiting competition. The mobile sector has a penetration rate of 83% served by two state-owned operators operating under private management agreements. The fixed line market has a household penetration rate of 64% but is a monopoly. Broadband access has grown but speeds and prices still lag international standards. Recent reforms aim to boost broadband and introduce bundled services to stimulate the national economy.
Marketing implications of call drops for the patronage of gsm services in nig...Alexander Decker
This study examined the marketing implications of call drops for GSM services in Nigeria. A survey was conducted with 384 respondents from MTN, GLO, and Airtel networks in Imo and Abia States. The study found that call drops negatively impact customer loyalty, satisfaction, and patronage of GSM services. Factors like network quality, pricing, coverage, and call completion rates were found to influence customer choice of networks. Customers reported feeling dissatisfied when calls repeatedly dropped. The researchers recommended that the government and regulators more closely monitor operators' quality of service and pricing, and that network infrastructure be expanded to reduce call dropping, especially in rural areas.
This document provides an overview of the telecommunications sector in the Lao PDR. It was submitted to USAID by Nathan Associates Inc. under a contract to analyze trade in telecommunication services in Laos. The document includes sections on the global profile of telecom services, the telecom sector in Laos, current and potential trade obligations, how Laos' legal framework compares to its obligations, and recommendations.
M. Chakchouk Keynote at the 3rd Arab Bloggers MeetingMoez Chakchouk
Towards the Development of internet in Tunisia: highlights on the importance of acting according to a clear strategy that needs to be adopted in the future for the development of Internet and broadband in Tunisia.
1) Selecting a target market is key to compelling mobile money marketing but operators want it for everyone. Demonstrating a specific use case for a target market has proven most effective.
2) Customers go through stages from unaware to regular use but the journey is complicated. Bespoke marketing mixes are needed at each stage.
3) Above and below the line marketing both challenge mobile money to explain its value compared to selling airtime. Direct marketing like SMS and promotions can help move customers through the journey.
Scratching The Surface_ White Paper_Recharge Card Security n_page_dec2010Nigel Page, MIEx
An exhaustive study into scratch card / mobile top up security, first published in a two part article in 'Product and Image Security' magazine in 2010.
The document provides information about telecommunications in Laos, including:
1) Laos has over 2 million mobile subscribers but fixed line penetration is low at under 100,000 lines. Internet usage is also growing but remains low.
2) The National Authority of Posts and Telecommunications regulates the sector and licenses operators while aiming to increase access and competition.
3) The government sees ICT as important for development and has prioritized expanding infrastructure, developing human resources and applying ICT in various sectors. However, ICT in Laos remains at an early stage.
Mobile Money As An Enabler For MicrofinanceJohn Owens
This presentation is an updated version of our experience in the Philippines working with more than 800 rural bank branches to utilize mobile money platforms to facilitate banking and microfinance services.
Addicted to connectivity - Perspectives on the global mobile consumer - Delo...Romain Fonnier
Deloitte conducted a survey of over 30,000 mobile phone users across 15 countries to understand mobile connectivity trends. The survey found that:
- Many users now own multiple mobile-enabled devices, such as smartphones, tablets, and laptops with cellular connectivity. This has led to a proliferation of connected devices per individual, which Deloitte refers to as "scatter cushion connectivity."
- Pricing new, faster mobile broadband services will be a major challenge for operators. When asked about a hypothetical very fast (100Mbps) mobile broadband service, users indicated they would be willing to pay between $40-55 per month.
- The key factors that would encourage greater mobile broadband usage among
Kit kat convergence interaction research (slideshare)Posterscope
2012 was the year that saw the largest ever NFC/QR Code OOH campaign for Nestle with its “We Will Find You” activity. This presentation from Posterscope looks at insights gained from interaction data and demonstrates the positive brand effects from such interactions.
The document discusses the GSMA, a trade group representing mobile operators. It summarizes the GSMA's history and growth. Next, it outlines trends facing mobile operators like increasing video traffic and new services, as well as regulatory influences. To address these challenges, the document recommends strategies like obtaining more spectrum, network sharing, Wi-Fi roaming, and new offload and caching models. Finally, it argues that LTE presents both threats and opportunities, and that operators should embrace changes to prepare for the future.
The document summarizes the mobile advertising landscape in South Africa. It notes that the largest independent mobile ad network sees over 93 billion monthly ad impressions across over 485 million unique users in 165 countries. In South Africa specifically, the network sees 10.5 million monthly unique users and over 4.74 billion quarterly ad impressions, with 40.7% of impressions coming from Nokia devices. Mobile usage in South Africa exceeds other media like internet and TV, with the average mobile web user consuming over 6 hours of media daily on their mobile devices.
1. MTN has connected its first customers to fibre-to-the-home broadband in South Africa following successful trials. It plans a demand-driven rollout to other residential areas.
2. A technical error at Airtel Zambia resulted in 28,000 customers losing airtime balances worth over $178,000. The regulator has warned Airtel to resolve the issue.
3. The Western Cape province has the highest percentage of households accessing the internet in South Africa at 54.4%, according to a government survey, followed by Gauteng at 54%.
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
CONNECTING THAILAND'S DIGITAL ECONOMY | Unused Spectrum Capacity, MVNOs and D...YOZZO
This paper, highlights the vast unused telecom network capacity set aside for Mobile Virtual Network Operators #MVNO in Thailand, due to reluctance from the mobile network operators, AIS, Dtac and True, to accept these on their networks.
The introduction of MVNOs in Thailand six years ago has not succeeded in laying the foundation to ensure innovation, the achievement of the broader industry and national economic objectives. The MVNOs has been tethered with the legacy infrastructure and thinking behind the conventional mobile operator services.
However, there are lessons to be learned, and first lesson is - a new approach is needed.
Therefore, we suggest a few additions to the National Broadcasting and Telecommunications Commission’s (NBTC) notification regarding network capacity and obligations for Mobile Virtual Network Operators (MVNO) in Thailand.
We also propose a one-stop shop, who acts as an enabler for the digital economy, MVNO / M2M / IoT service providers, e.g. matching the demand, with the supply of unused MVNO capacity from the telecom operators, and thereby creating a win/win for all stakeholders in the ecosystem.
¹ MVNO Definition: http://www.yozzo.com/mvno-wiki/mvno-definition
² The History of MVNO | http://www.yozzo.com/mvno-wiki/the-history-of-mvno | August 2016 | Yozzo.com
³ Why MVNOs in Thailand have failed: http://www.yozzo.com/news-and-information/mvno-mobile-operator-s/why-mvnos-in-thailand-have-failed
Refarming frequencies in rural areas A Regulatory Perspective - Enrico Caland...ACORN-REDECOM
This paper seeks to assess radio-spectrum refarming in selected African countries. It provides an overview of the debate
around spectrum refarming and it presents case studies that offer insights into the African context. This discussion identifies
regulatory constrains hindering an optimal usage of premium frequencies and provides policy and regulatory
recommendations on how to facilitate spectrum refarming.
Findings show that the analysed African regulatory environments have implemented a technology-neutral licensing regime to
enhance competition. Although this regulatory intervention opened up the market by enhancing market opportunities and
granting additional licenses, some of the new licensees cannot begin operations because of an artificially created scarcity of
spectrum. Further, new licensing frameworks have created a competitive advantage for those operators already holding
premium frequencies, as they can refarm assigned spectrum bands positioning themselves as both voice and data service
providers.
In addition, due to regulatory delays in liberalising and refarming frequencies suitable for wireless broadband roll-out such as
2.6GHz and 3.5GHz, incumbent operators are merging with smaller telcos, in order to access additional spectrum for the
provision of wireless broadband services. This is leading to a spectrum hoarding.
Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social MobileSofia Zab
Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest topics in the worldwide tech scene right now! This new presentation contains up-to-date (June 2013) stats, trends and information on all the African and Kenyan sectors that are skyrocketing right now: internet, mobile, social, startup and technology.
The document reports on global newspaper circulation trends from 2003-2007 based on a survey conducted by the World Association of Newspapers. It finds that:
- Paid daily newspaper circulations increased 2.57% over one year and 9.39% over five years globally.
- The number of paid daily newspaper titles increased 2.98% over one year and 11.02% over five years worldwide.
- Most regions saw increases in paid circulations and titles, with the exceptions of declines in Europe, North America, and Australasia. Asia saw the largest increases in paid circulations and titles.
In 2015, the CGAP-funded Financial inclusion Insights Survey was conducted in Ghana by InterMedia to analyze the trends and usage of mobile money in the country. This report shares data from the survey and highlights opportunities for growth and expansion.
for more information, visit www.cgap.org/mobilemoneymomentum
13489869 a-study-of-consumers-preference-and-satisfaction-towards-various-cel...DHANLAXMI BANK
This document provides an introduction to a study on consumer preference and satisfaction towards various cell phone service providers in Coimbatore, Tamil Nadu, India. It discusses the importance of consumer satisfaction to businesses and defines key terms like consumer, market, and marketing. The objectives of the study are to evaluate cell phones in India, ascertain attributes influencing customer selection of providers, and assess consumer satisfaction and problems faced with different providers in Coimbatore.
Telecom 2020:Preparing for a very different tomorrowRob Van Den Dam
This document discusses how communications service providers (CSPs) need to prepare for significant changes in the telecom industry by 2020. It notes that over-the-top players now dominate digital communications and customer expectations are rising. CSP revenues are declining as traditional revenue streams like voice calls decrease. The document outlines forces like new technologies, data and analytics, and evolving customer demands that will drive changes for CSPs. It suggests CSPs focus on cost reduction, improving the customer experience, finding new revenue sources, and reinventing their enterprise to adapt to these challenges by 2020.
consumer's preference and satisfaction towards telecom operatorsandeepjalebar
this project is entitled to have an idea about the current scenario of the telecom industry and consumers satisfaction and their preferences as per the level of service that are been provided by these operators.
The mobile telephony industry in India is growing rapidly with over 50 million subscribers by 2005 and projected to exceed 300 million by 2010. Key factors driving growth include falling mobile handset prices making them affordable for most consumers. Major players in the industry include Airtel, Reliance, Idea Cellular, and Tata Indicom providing services using GSM and CDMA technologies. The Telecom Regulatory Authority of India regulates the industry and promotes conditions for growth while maintaining fair competition between providers.
STUDY OF CUSTOMER PREFERENCE TOWARDS AIRTELAshish Gupta
The document provides an overview of the mobile services industry and Bharti Airtel in India. It discusses that India has seen rapid growth in mobile subscribers, exceeding expectations. Key points include: Bharti Airtel is a leading mobile service provider in India with over 25 million subscribers; It operates across various business segments including mobile, broadband, enterprise services; The mobile market is growing rapidly with competition between providers like Airtel, Reliance, and Idea Cellular.
25310916 project-on-customer-satisfaction-towards-mobile-service-providersHiral Shah
This document appears to be a project report on customer satisfaction with mobile service providers in India. It includes an introduction, theoretical background on topics like customer satisfaction and the telecom industry, research objectives and limitations. It also outlines the research methodology, data analysis and interpretation, and conclusion. The report was submitted in partial fulfillment of requirements for a postgraduate diploma in business management.
1 chapter one - nature and impact of mobile financial services on the telec...Jeremmy Okonjo
This chapter explores the first research question: what is the impact of the convergence of mobile and financial services on the Kenyan telecommunications sector? It analyses the process of convergence in ICT generally, and telecoms in particular. It describes the convergence of mobile and financial services in Kenya, and the resultant converged service known as “mobile financial services”. In addition, this chapter maps out the business processes of providing mobile financial services, with the aim of appreciating the roles and functions of various stakeholders in the mobile financial services sector. These stakeholders include regulators, mobile network operators, other market players, the consumers, and the State.
Recommendation for mobile companies to win in mea regionSarfaraz Syed
This is Based on my research . Hope it Helps in understanding the potential of the MEA region to telecom entities and in this fast paced world , where the next growth going to come from >
Kenyan Digital Landscape and Trends - presented by Gaurav Singh of Squad DigitalSquad_Digital
Gaurav Singh, the GM of Squad Digital - one of Africa's largest digital agencies started off Social Media Day Nairobi by showing the Kenyan Digital Landscape and trends that are shaping the future of Kenya.
This document discusses the need for smart communities in the 21st century. It notes that the world is becoming increasingly urbanized and populations are aging. Smart communities can help address these challenges by using technology to improve quality of life, economic development, and public services. The document advocates for open broadband networks to connect citizens, businesses, and government agencies. This will allow communities to benefit from e-commerce, e-education, e-health, and other applications to enrich daily life. Smart communities are driven by innovation and public-private partnerships to tackle issues like mobility, the environment, and a sustainable economy.
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2. on
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Strategy Boutique Thaesis
Kenya
Research briefing
January 27, 2011
3. In this research briefing you will read about...
1. importance of the mobile phone becoming the main gateway for
communication, money transfer, information, and commerce in
Kenya;
2. trends and developments in the Kenyan mobile services industry
including innovative new initiatives within the Kenyan context;
3. the structure and challenges of the Kenyan book and newspaper
publishing industry;
4. online and mobile initiatives of Kenyan newspaper publishers;
5. the inevitable transformation of the Kenyan publishing industry
driven by fierce competition of disruptive mobile substitute
information and commerce service providers.
4. Content
1 Statistics and images explaining the Kenyan context 6-13
ya
en text
K n
o
i nc
1 Drivers, solutions, and statistics of mobile communication 15-19
2 Drivers, solutions, and statistics of mobile money transfer 20-24
e
bil on 3 Mobile phone as a gateway for information and commerce 25-29
Mo luti 4 Trends in the four mobile segments 30-61
o
rev
1 Kenyan book publishers are educational publishers 64-68
2 Future of education is e-learning 69-74
g 3 Book publishers are in a Catch-22 with the government 75-77
shin a
bli eny 4 Kenyan newspaper publishers are media publishers 78-88
Pu K
in 5 Online and mobile initiatives of newspaper publishers 89-97
6 Two strategic challenges for Kenyan publishers 98
n
1 Transformation is inevitable for Kenyan publishers 100-104
a tio
2 Learning from and utilization of mobile success stories 105-106
sf or mtable
an nevi
Tr s i 3 Opportunity for local content in niches 107-110
i
4 Transformation strategy is required 111-114
5. Kenya in
context
Later:
on
ile
g
hin a ati
ob tion lis r m le
M lu ub eny n sfo vitab
o P K Tra s ine Source: Central Bureau of Statistics, 2010
rev in i
Photos: Thaesis/Koen Voermans
14. Mobile
revolution
Before: Later:
on
ya
g
hin a ati
en text lis r m le
K n ub eny n sfo vitab
co P K Tra s ine
in in i
Photos: Thaesis/Koen Voermans
22. <--- Money transfer --->
Drivers:
Mobile penetration
Hardly any bank accounts
Simplicity
Cost effective
Many agents
23. Usage:
Pay to remote areas Save money securely
No transport costs
Pay for goods Transfer to relatives
<--- Money transfer --->
Drivers:
Mobile penetration
Hardly any bank accounts
Simplicity
Cost effective
Many agents
33. Price war
increased competition among telecom providers
1. Call rates dropped to 3-4 Kenyan Shillings per minute
2. SMS rates dropped to 1-2 Kenyan Shillings per message
35. Active
use of social networks for many purposes
56 percent 6 percent
contributed to a
got a job
discussion
69 percent 40 percent 56 percent
uploaded photos or joined a brand fan
clicked on an ad
videos group
48 percent 12 percent
met in person with an met and dated
old friend someone
Source: TNS Research International, Digital LIfe project 2010
36. Communication Money transfer
Banking
Point of Sales
Online shopping
Information Commerce
52. Communication Money transfer
Information Commerce
Business services
Webshops
Classifieds
53. Four
barriers for online or mobile commerce
1. Lack of trust
2. Social shopping culture
3. Supply chain management issues and dificulties
4. Lack of a single payment solution
54. Three
applications of mobile commerce
1. Businesses offering their goods online
2. Retail organizations offering goods in Webshops
3. Consumers or businesses advertising products
and services in Marketplaces
61. 10+ trends of the mobile revolution
Communication Money transfer
Price wars Banking
Social networks Point of Sales
Online shopping
Information Commerce
Data Collection Business services
Notification Webshops
Content Classifieds
62. Publishing in
Kenya
Before: Later:
on
ya ile ati
en text ob tion r m le
K n M lu n sfo vitab
in
co
rev
o Tra s ine
i
Photos: Thaesis/Koen Voermans
65. 2009
Education in Kenya in numbers
Preprimary Primary Secondary Universities
1.9 million 8.8 million 1.5 million 177,735
children children children students
38,247 schools 26,667 schools 6,971 schools 31 institutes
of which of which of which of which
23,823 public and 18,543 public and 5,019 public and 7 public and
14,424 private 8,124 private 1,952 private 24 private
92,955 teachers 171,301 teachers 43,016 teachers -
Source: Kenyan Ministry of Education, 2010
66. Textbooks
only viable (book)publishing products
1. Government funded textbook market has a large market size
“Textbook market is 80 percent of the in total estimated
50 - 75 million euro large Kenyan publishing market”
2. Lack of a general reading culture and therefore no
general books market
“We once organized a book signing event in a supermarket.
People were coming in with pencil and paper,
not being sure who had to sign.”
68. KIE
Kenyan Institute of Education controls textbook market
1. Publishers offer their educational
books to the KIE
2. KIE, based on the curriculum,
reviews and approves the books
3. Approved books are published in a
yearly catalog and can be sold to
schools
76. Publishers are controlled by the government
Funding of Leading
textbook market transformation to
and most e-learning market
important source with disruptive
of income competitors
77. Strategies by publishers to solve the paradox
1. Digitize textbooks for e-learning solutions
2. Improve the reading culture to stimulate general books
market
3. Selling through new channels including supermarkets and
saloons
79. 123
radio stations make up the Kenyan media landscape
125
100
Number of stations or titles
75
50
25
0
Radio Television Newspapers
Source: Synovate, 2010
80. 23%
annual growth rate of radio stations over the last 10 years
125
100
Number of radio stations
75
50
25
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: Synovate, 2010
81. 70.6%
of households in rural areas possess a radio
100.0%
80.0%
60.0%
Households
40.0%
20.0%
Urban
Rural
0% Total
Radio Television Mobile phone
Source: Central Bureau of Statistics, 2010
82. 90%
of men and 77% of women listen to the radio at least once a week
100.0%
80.0%
Weekly usage of mass media
60.0%
40.0%
20.0%
0%
Listens to radio Watches television Reads newspaper All three None
Source: Central Bureau of Statistics, 2010 Men
Women
83. 83%
of advertisement space is placed on radio
2%
0%
15%
Radio
83% Television
Print
Cinema
Source: Scangroup, 2010
84. 209%
growth of gross advertisement exposure since 2006
50
40
Kenyan Shillings (billions)
30
20
10
0
2006 2007 2008 2009 2010
Source: Synovate, 2010
Note: 1 Euro is 107 Kenyan Shillings, the total advertisement exposure in 2010 is 390 million Euro
85. 301,488
daily newspapers are distributed every day in 2009
350,000
Average circulation (daily newspapers)
300,000
250,000
200,000
150,000
100,000
50,000
Total
0 English
2004 2005 2006 2007 2008 2009 Swahili
Source: Central Bureau of Statistics, 2010
86. 336,635
weekly newspapers are distributed every week in 2009
350,000
Average circulation (weekly newspapers)
300,000
250,000
200,000
150,000
100,000
50,000
Total
0 English
2004 2005 2006 2007 2008 2009 Swahili
Source: Central Bureau of Statistics, 2010
87. 13.67%
net profit margin for Nation Media Group in 2009
16%
15%
14%
Net profit margin
13%
12%
11%
10%
2005 2006 2007 2008 2009
Source: Nation Media Group, 2010
88. Newspaper publishers offer radio and television
Nation Media Standard Radio Africa Media
Group Group Holding Max
The Daily Nation
Business Daily
Newspaper The East African
The Standard The Star The People
Taifa Leo (Swahili)
Classic FM
Kiss FM
Easy FM East FM
Radio Q FM
Maisha FM
Jambo Fm
Kameme FM
X FM
Smooth FM
NTV Classic TV K24
Television East Africa
KTN
Kiss TV STV
Note 1: Also broadcasting organizations (i.e. Royal Media Services, Capital FM, and KBC) are active in the market
Note 2: Only titles and stations within the Kenyan market are included
97. Kenyan newspaper publishers
have the opportunity to satisfy
customer information needs in
a fully cross-medial manner
98. Two strategic challenges for Kenyan publishers
Book publishers are forced into a Catch-22 by the Kenyan
government
Newspaper publishers have an opportunity to claim a
dominant position utilizing their cross-medial organization
99. Transformation
is inevitable
Before:
g
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en text ob tion
K n M lu ub eny
P K
co o
in rev in
Photos: Thaesis/Koen Voermans
100. Mobile will evolve to information and commerce
Communication Money transfer
Information Commerce
104. Being ahead of fierce competition from
new entrants and substitute services
105. Learning from successful mobile services
1. solve real problems of target customers
2. with understanding of the local context and needs
3. by offering data collection, notification or content services
4. in a simple and accessible way
5. utilizing the customer and rewarding him
106. Benefiting from mobile
money transfer services
which enables charging for
information and commerce services
115. Thank You
... for your attention. Discovered new opportunities? We can help you transform.
Koen Voermans, consultant of Thaesis, researched the Kenyan mobile and publishing market between
October and December 2010. He interviewed 26 executives, entrepreneurs, and representatives.
Strategy Boutique Thaesis Kanaalweg 17L-A Koen Voermans
Since 2006 3526 KL Utrecht Consultant
http://www.thaesis.nl The Netherlands koen.voermans@thaesis.nl
info@thaesis.nl +31 30 267 3514 @kvoermans
116. ti on gy
ed
ia ma n olo
M or ch
Inf Te
We research trends and consult clients
We invest in our people
We are Thaesis
What we do
Thaesis is all about strategy. We develop strategies for large companies, for example in publishing and
retail. We challenge outdated assumptions that underly current business models. We understand changes
in consumer behaviour. And we help companies redefine their raison d'être in today’s business
environment. In the last year, Thaesis has worked on strategies related to e-books, mobile, digital rights
and social media. In formulating winning strategies, Thaesis combines financial analysis with business
model design. In short: we translate tomorrow’s developments into today’s answers. And we do it precise
and fast.
Strategy Boutique Thaesis Kanaalweg 17L-A Koen Voermans
Since 2006 3526 KL Utrecht Consultant
http://www.thaesis.nl The Netherlands koen.voermans@thaesis.nl
info@thaesis.nl +31 30 267 3514 @kvoermans
117. 26
executives, entrepreneurs, and representatives
Cyber School Technologies Kalahari Ratio Magazine
Daily Nation Kenya Buzz Safaricom
Dealfish Kenya Publishers Association Story Moja
East African Educational Publishers Kenyan Blogs Webring Symbiotic
eMobilis Longhorn Synovate
Homes Kenya Magazine Longman TBL Mirror Fund
InReturn Capital Mobile Planet Ushahidi
Jambopay Mocality Virtual City
Jomo Kenyatta Foundation Pesapal