Here is a 5 step Local Political Marketing Strategy to maximize the power of technology in a political campaign. This builds awareness about your campaign, targets super voters, and then laser target various segments of your constituency by zip code/age/gender.

1. The 5 Step Local Political
Marketing Strategy
Local Marketing Muscle

2. Why Digital Marketing
• Most local political candidates are not using
digital marketing in their campaigns
• Candidates have a vague knowledge of the
technologies at play
• They have a desire to maintain a level playing
field with the competition, or at least the best
opponent
• Need multiple services, but what to get?
Local Marketing Muscle |
http://localmarketingmuscle.com

3. Goal Of Local Political Marketing
Strategy
• Hundreds of impressions per voter
• Overwhelm local opponents with an
“ubiquitous digital approach”
• Build massive engagement through Groups
and Videos
• Create a sense of the candidate being the
“leader” and “front-runner”
• Digital “shock and awe”
Local Marketing Muscle |
http://localmarketingmuscle.com

4. Local Political Marketing Strategy #1
Dynamic Website with Retargeting
Local Marketing Muscle |
http://localmarketingmuscle.com

5. Local Political Marketing Strategy #2
Facebook Fan Page with Group
Local Marketing Muscle |
http://localmarketingmuscle.com

6. Local Political Marketing Strategy #3
Customized Videos
Local Marketing Muscle |
http://localmarketingmuscle.com

7. Local Political Marketing Strategy #4
• Programmatic Constituent Targeting
Local Marketing Muscle |
http://localmarketingmuscle.com

8. Local Political Marketing Strategy #5
• Political Drops
Local Marketing Muscle |
http://localmarketingmuscle.com

9. To start your local political marketing
campaign today please contact:
Thaddaeus Hubbard
Local Marketing Muscle
(443) 219-9818
localmarketingmuscle@gmail.com