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The 5 Step Local Political Marketing Strategy

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Here is a 5 step Local Political Marketing Strategy to maximize the power of technology in a political campaign. This builds awareness about your campaign, targets super voters, and then laser target various segments of your constituency by zip code/age/gender.

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The 5 Step Local Political Marketing Strategy

  1. 1. The 5 Step Local Political Marketing Strategy Local Marketing Muscle
  2. 2. Why Digital Marketing • Most local political candidates are not using digital marketing in their campaigns • Candidates have a vague knowledge of the technologies at play • They have a desire to maintain a level playing field with the competition, or at least the best opponent • Need multiple services, but what to get? Local Marketing Muscle | http://localmarketingmuscle.com
  3. 3. Goal Of Local Political Marketing Strategy • Hundreds of impressions per voter • Overwhelm local opponents with an “ubiquitous digital approach” • Build massive engagement through Groups and Videos • Create a sense of the candidate being the “leader” and “front-runner” • Digital “shock and awe” Local Marketing Muscle | http://localmarketingmuscle.com
  4. 4. Local Political Marketing Strategy #1 Dynamic Website with Retargeting Local Marketing Muscle | http://localmarketingmuscle.com
  5. 5. Local Political Marketing Strategy #2 Facebook Fan Page with Group Local Marketing Muscle | http://localmarketingmuscle.com
  6. 6. Local Political Marketing Strategy #3 Customized Videos Local Marketing Muscle | http://localmarketingmuscle.com
  7. 7. Local Political Marketing Strategy #4 • Programmatic Constituent Targeting Local Marketing Muscle | http://localmarketingmuscle.com
  8. 8. Local Political Marketing Strategy #5 • Political Drops Local Marketing Muscle | http://localmarketingmuscle.com
  9. 9. To start your local political marketing campaign today please contact: Thaddaeus Hubbard Local Marketing Muscle (443) 219-9818 localmarketingmuscle@gmail.com

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