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Watch this #COSeries webinar on-demand here: http://dg-r.co/2o4Azk8
Marketing's scope of responsibilities continues to increase—while the tools to help surface actionable insights are not on pace with all the added responsibilities. Marketers need help cutting through all the noise on their way to focused, prioritized metrics that help them make valuable business contributions.
This session will feature real world examples of how gathering and applying actionable insights at key stages of marketing execution can lead to stronger campaign results and more informed decisions. Four core areas, along with use cases, to be addressed include:
Planning – Key metrics needed to effectively plan tomorrow’s marketing activities;
Achieving – At-a-glance key performance metrics relative to marketing goals;
Optimizing – Priority operational metrics for marketers, including sales rep and lead quality insights; and
Evaluating – Focused metrics to help evaluate strategic program performance and contributions to the organization.
The metrics in each of the four dashboards provide powerful, actionable insights—based specifically on day-in-the-life activities and the needs of today's most successful marketers.