2. L E J U V J S B S I D L E T A
E Z J A B T F F T O M O S D S
T U O Y A L Y R O T S L V D P
S B C Y Y B G W R C O E Y L I
L L J J Y X D G E E R C M B L
N X A S K R F N D T E N N R C
V I H I A T L S I L M A C I O
P R U H C M Q S R F H D A G E
J F T G Z E I T E M K I P H D
U P E Y A N P S C X W U D T I
T T Q D G E L S T Y I G J N V
S A L E S A S S O C I A T E S
Y Q F L A T S C R E E N W S E
Q U A L I T Y R Y J J X S S O
B M N U S R E M O T S U C R T
3. Please locate the following insights from my
observations at the Southern Park Mall.
ADVERTISING BRIGHTNESS CUSTOMERS
FLAT SCREEN GUIDANCE HARDWOOD
QUALITY SALES ASSOCIATES SPECIALS
STORE DIRECTORY STORE LAYOUT VIDEO CLIPS
4. Searching for Insight
Word Sort
What draws Opportunities
Sales
me in?
Associates
Quality Friendly Store directory
Did not suggest Flat screens
Brightness
additional advertising
merchandise specials/sales
Uncluttered
Most no uniform More sales
associates
5. Observation disclaimer:
The only picture on this presentation is from the mall website.
Mall security made me delete all pictures I had taken for this assignment.
