2.4 Characteristc of a DMO

1. Common
characteristics
of a DMO
?
2.4

2. Common characteristics of a DMO include
Being an independent, non-profit organization

3. A membership-based organization comprised of a
mixture of public, private, non-profit, and academic
tourism stakeholders from the region

4. Governed by a board of directors or executive
committee reflective of the membership and the
composition of the destination

5. Comprehensive and detailed set of
regulations and by-laws published and
available to any interested party

6. Diverse set of revenue streams:
membership dues, hotel taxes, retail
opportunities, online booking
commissions, advertising in publications
and websites

7. Services mostly provided free to end users